TAG Heuer is taking over Miami Race Week on and off the racetrack. In a disruptive, first-of-its-kind logo change for this week only, Oracle Red Bull Racing Drivers Max Verstappen and Sergio “Checo” Pérez will update their race suits and racecar livery with the new KITH HEUER logo in honor of the creative collaboration and highly anticipated relaunch of the original TAG Heuer Formula 1 watches.

Further celebrating the TAG Heuer Formula 1 | Kith launch taking place during Miami Race Week, TAG Heuer is taking over Miami Design District’s Palm Court with an Oracle Red Bull Racing Formula 1 RB20 showcar, displayed on a circular plinth that is a nod to the TAG Heuer Formula 1 Collection with bold racing accents inspired by the watch faces.

In an unexpected treat for the Miami community, Checo Pérez amplified the excitement surrounding the KITH HEUER Showcar’s presence in Miami Design District by greeting fans ahead of Miami Race Weekend. He was joined by TAG Heuer executives CEO Julien Tornare, CMO George Ciz, President of the Americas, Beatrice Goasglas, and by Kith CEO and Founder Ronnie Fieg.