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Alexander McQueen presents the incredible Womenswear  Pre Fall 2021 collection
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Alexander McQueen presents the incredible Womenswear Pre Fall 2021 collection

Fashion Inspiration behind the collection:   A continued focus on silhouette. Saturated colour, papercut prints and hybrids. A study of clothing and of character: portraits.     About the bags from the collection: The Curve bag in black, ivory and chrome green and red and pink leather and in black, ivory and chrome green leather. The Bundle drawstring bag in chrome green, ultramarine and black polyfaille trimmed with leather. The Short Story in khaki with black leather detailing and in ivory. The Jewelled Satchel in black, red and ultramarine leather, powder blue croc stamped leather, studded black leather and ivory leather embossed with a love bird motif. The Sculptural Jewelled Satchel in red, ultramarine and navy leather. The Four-Ring Clutch in chrome green Perspex.   About the shoes from the collection: Wander Chelsea boots in black leather with elasticated sides and ared rubber soles. The Wander loafer in black leather with ared rubber soles. Knee-high Tread Slick boots in black leather with elasticated sides and combat soles. Tread sandals in black and chrome green with web straps.     About the jewellery from the collection: Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal. Asymmetrical drop earrings in antique silver metal with glass stones in jet, red and ultramarine. Stone emblem necklaces in antique silver metal with oversized pendants featuring doves and hearts and coloured glass stones.   alexandermcqueen.com Inspiration behind the collection:   A continued focus on silhouette. Saturated colour, papercut prints and hybrids. A study of clothing and of character: portraits.     About the bags from the collection: The Curve bag in black, ivory and chrome green and red and pink leather and in black, ivory and chrome green leather. The Bundle drawstring bag in chrome green, ultramarine and black polyfaille trimmed with leather. The Short Story in khaki with black leather detailing and in ivory. The Jewelled Satchel in black, red and ultramarine leather, powder blue croc stamped leather, studded black leather and ivory leather embossed with a love bird motif. The Sculptural Jewelled Satchel in red, ultramarine and navy leather. The Four-Ring Clutch in chrome green Perspex.   About the shoes from the collection: Wander Chelsea boots in black leather with elasticated sides and ared rubber soles. The Wander loafer in black leather with ared rubber soles. Knee-high Tread Slick boots in black leather with elasticated sides and combat soles. Tread sandals in black and chrome green with web straps.     About the jewellery from the collection: Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal. Asymmetrical drop earrings in antique silver metal with glass stones in jet, red and ultramarine. Stone emblem necklaces in antique silver metal with oversized pendants featuring doves and hearts and coloured glass stones.   alexandermcqueen.com

Maison Valentino confirms Zendaya as the protagonist of the new Valentino Roman Palazzo Fall 21 campaign
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Maison Valentino confirms Zendaya as the protagonist of the new Valentino Roman Palazzo Fall 21 campaign

Fashion “Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings”. Pierpaolo Piccioli   Zendaya is the protagonist of the new campaigns for Valentino, David Sims the photographer of this narration, shooting her with his incomparable approach at the Palace Theatre in Los Angeles.   The actress has the capacity to express all the values of the brand through a single shot, turning a Valentino creation into something extraordinary. She enters the values of equality and inclusivity that Pierpaolo Piccioli and the Maison stand for, but also conveys a contemporary romanticism.   The Valentino Roman Palazzo advertising campaign continues the narrative of the Creative Director, which shot the collection in Rome, in an unexpected place in which grandeur has given way to intimacy. A delabré Palazzo with no decorations or objects. An empty space where the atmosphere became empathetic thanks to a diverse humanity, a diverse casting.   Sims, known for pushing the boundaries of fashion photography, has captured a raw and radical theatrical act in Los Angeles. Zendaya seated at the centre of the stage in a set that recalls the classical portraiture of the sound stage theatre: the point of view has changed. It is no longer a photography set, but a proper theatre. The atmosphere merges with the gestures of the actress. Time stops behind closed doors. The ability to make a theatrical moment something authorial.   Pierpaolo Piccioli continues his conscious and progressive way of making culture. The punk gesture that reopens and takes possession of the theatre, its space, and its language. The exploration, at the same time intimate and provocative, an empty space that for a moment becomes for all.   The identity of Valentino today materializes with a clear and incisive sign: both sensual and romantic, nourished by memories but not nostalgic. An identity that reflects in a new generation.     #ValentinoRomanPalazzo #RockstudAlcoveValentinoGaravani #ValentinoDivas “Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings”. Pierpaolo Piccioli   Zendaya is the protagonist of the new campaigns for Valentino, David Sims the photographer of this narration, shooting her with his incomparable approach at the Palace Theatre in Los Angeles.   The actress has the capacity to express all the values of the brand through a single shot, turning a Valentino creation into something extraordinary. She enters the values of equality and inclusivity that Pierpaolo Piccioli and the Maison stand for, but also conveys a contemporary romanticism.   The Valentino Roman Palazzo advertising campaign continues the narrative of the Creative Director, which shot the collection in Rome, in an unexpected place in which grandeur has given way to intimacy. A delabré Palazzo with no decorations or objects. An empty space where the atmosphere became empathetic thanks to a diverse humanity, a diverse casting.   Sims, known for pushing the boundaries of fashion photography, has captured a raw and radical theatrical act in Los Angeles. Zendaya seated at the centre of the stage in a set that recalls the classical portraiture of the sound stage theatre: the point of view has changed. It is no longer a photography set, but a proper theatre. The atmosphere merges with the gestures of the actress. Time stops behind closed doors. The ability to make a theatrical moment something authorial.   Pierpaolo Piccioli continues his conscious and progressive way of making culture. The punk gesture that reopens and takes possession of the theatre, its space, and its language. The exploration, at the same time intimate and provocative, an empty space that for a moment becomes for all.   The identity of Valentino today materializes with a clear and incisive sign: both sensual and romantic, nourished by memories but not nostalgic. An identity that reflects in a new generation.     #ValentinoRomanPalazzo #RockstudAlcoveValentinoGaravani #ValentinoDivas

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FENDI launches the Summer 2021 Capsule featuring FF Vertigo collaboration with Sarah Coleman
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FENDI launches the Summer 2021 Capsule featuring FF Vertigo collaboration with Sarah Coleman

Accessories Happy, colorful, irresistible… FENDI celebrates the summer season with a dedicated capsule collection injected with a joyful, uplifting mood. Dominated by yellow and light blue tones, the Summer 2021 capsule, spans from sophisticated and eye-catching bags and accessories to compelling ready-to-wear for women, men and children.      Seventies’ references and Nineties’ vibes fuse in a charming line-up, where FENDI’s outstanding craftsmanship and innovative, forward-thinking approach shine bright.      As part of its Summer 2021 capsule, after the official launch at Design Miami, FENDI reiterates its collaboration with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employees to rethink and repurpose everyday objects with an ironic filter.    Sharing the same passion for taking handcraft in new directions, Coleman and FENDI Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a Seventies’ psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF pattern.    In the accessories range, the yellow FF Vertigo is printed through an ink jet technology on the mineral tanned leather used for the legendary Peekaboobag. The same Vertigo pattern, in yellow or blue variations, is also printed on cool and resistant coated canvas and pops up on a timeless tobacco jacquard fabric. Both the variations pepper chic and functional shoppers and the new Baguette 1997 bag, a re-edition of the brand’s signature accessory, featuring slim sides and an adjustable and flappable handle, to wear under the arm, revamping the iconic spirit of this legendary style. FENDI Vertigo also decorates new bag designs, including the contemporary and cool FENDI Baulettomini bag together with the textile’s world that features featherlight fabrics ideal for the summer season. The capsule includes a fun, practical and versatile FENDI Mini Sunshine Shopperin straw with colored profiles in contrast and a more traditional leather version both with the iconic FENDI ROMA logo.     As part of the collaboration developed with Sarah Coleman, FENDI also peppered its PeekabooX-Tote and the Baguette 1997 with the FF Fisheye motif where the signature FF logo gets wavy and fluid, as it is seen through a fish-eye lens.    Cherry on top, inspired by the project showcased at Design Miami, Coleman and FENDI are also presenting a Peekaboo ISeeU style crafted from an FF logo padded nappa leather which is treated to glow in the dark.    On this occasion the Peekaboo ISeeU Small is presented, enlarging the Peekaboo ISeeUfamily; powerful attitude and proportions, it sprinkles the magic of the FENDI ultimate Icon in a smaller size appearing in timeless bicolor version in both smooth leather and Selleria.      Inspired by the sense of adventure and freedom deeply linked with the outdoor lifestyle, the ready-to-wear offering combines ultimate style and functionality. In the women’s RTW range, multi-pocket skirts, transformable jackets and cargo pants injected with an utilitarian feel are worn with hyper feminine bodysuits and draped tops showing the FF Vertigo pattern, which is also rendered on sporty windbreakers worn with coordinated gym sets, on one-piece swimsuits and bikinis, as well as on lace dresses, trench coats and fluid pants.      The same combination of effortless elegance and contemporary functionality is infused in the Men’s collection, deeply inspired by an outdoor mood. Lightweight yet resistant fabrics, including the FF Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermudapants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolor motif is rendered on embossed leather on the FENDI Packstyle, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeUbag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the FENDI Flowrunners stand out with their FF Vertigo pattern, along with the new featherweight FENDI Force high-top sneaker, which finds place next to trekking sandals. The outdoor theme also influences the high-tech ear pods and phone cases, as well the jewelry selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.     In keeping with the “mini me” trend, adult silhouettes find a playful, utterly cute reinterpretation in the kidswear range, where the swirling FF Vertigo pattern is splashed on nylon outfits with an utility feel, as well as on canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles.     The irresistible FF “Fisheye” and FF “Vertigo” wave patterns bring an extra excitement to the Forever Fendi Timepieces collection. The 29mm stainless steel case versions are presented in two versions, the vibrant multicolor FF “Fisheye” pattern decorates both the luminescent dial and the white calfskin leather strap of the watch while in the other version shines a yellow sunray opalin dial with a white printed FF “Vertigo” pattern with sapphire crystal on a satin-brushed stainless steel bracelet with polished stainless steel FF logo. The 39mm stainless steel versions feature a brown vertical brushed opalin dial with dark brown printed FF “Vertigo” pattern or a white vertical brushed opalin dial with multicolor printed FF “Fisheye” pattern, both have a double date aperture at 12 o’clockand a satin-brushed stainless-steel bracelet.     The charming, psychedelic FF Vertigo motif is also the protagonist of a range of limited-edition items, designed for the coolest outdoor adventures. A Polaroid cameraborn from the will to personalize the iconic Vintage Polaroid 636 with the FENDI DNA, combining the design of the renowned instant camera from the ‘90s with FF Vertigo.      A fun and versatile food à porter Bento box is part of the collaboration between FENDI and Alessi and a camping equipment set, including a tent and a men’s technical backpack is produced by specialist Ferrino both representing two leading companies in their fields, united by Italian excellence and expertise.     In keeping with the effervescent vintage-like spirit of the Summer Capsule, FENDI also infuses a free-spirited Seventies’ vibe into a range of crochet bag styles, spanning from the Mini Peekaboo and the Baguetteto the Sunshine Shopper enriched with the FENDI Roma logo.      At the same time, a Nineties’ intentionally kitschy vibe is channelled with the boldest version of the Baguette 1997, covered with a cascade of shimmering sequins or enriched with intricate floral embroideries.     Along with Sarah Coleman collaboration, the Sellerissima range completes the Summer Capsule. The hyper sophisticated Selleria range gets updated with an audacious touch: a handmade macro stitching exalting the timeless shapes of FENDI, the Peekaboo and the Baguette, as well as of fashion styles, like the By the Way, the Moonlightand theSunshine Shopper.       Available in FENDI Boutiques worldwide and on fendi.com on 13th May 2021.   Explore the collection on https://www.fendi.com         CREDITS: Photographer & Director: Valentin Herfray     Photographer & Director: Valentin Herfray   Stylist: Chaos Fashion   Models: Maty Fall Britt Oosten Mao Xiaoxing Maggie Cheng Felix Cheong Macleod Louis Dercon       Happy, colorful, irresistible… FENDI celebrates the summer season with a dedicated capsule collection injected with a joyful, uplifting mood. Dominated by yellow and light blue tones, the Summer 2021 capsule, spans from sophisticated and eye-catching bags and accessories to compelling ready-to-wear for women, men and children.      Seventies’ references and Nineties’ vibes fuse in a charming line-up, where FENDI’s outstanding craftsmanship and innovative, forward-thinking approach shine bright.      As part of its Summer 2021 capsule, after the official launch at Design Miami, FENDI reiterates its collaboration with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employees to rethink and repurpose everyday objects with an ironic filter.    Sharing the same passion for taking handcraft in new directions, Coleman and FENDI Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a Seventies’ psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF pattern.    In the accessories range, the yellow FF Vertigo is printed through an ink jet technology on the mineral tanned leather used for the legendary Peekaboobag. The same Vertigo pattern, in yellow or blue variations, is also printed on cool and resistant coated canvas and pops up on a timeless tobacco jacquard fabric. Both the variations pepper chic and functional shoppers and the new Baguette 1997 bag, a re-edition of the brand’s signature accessory, featuring slim sides and an adjustable and flappable handle, to wear under the arm, revamping the iconic spirit of this legendary style. FENDI Vertigo also decorates new bag designs, including the contemporary and cool FENDI Baulettomini bag together with the textile’s world that features featherlight fabrics ideal for the summer season. The capsule includes a fun, practical and versatile FENDI Mini Sunshine Shopperin straw with colored profiles in contrast and a more traditional leather version both with the iconic FENDI ROMA logo.     As part of the collaboration developed with Sarah Coleman, FENDI also peppered its PeekabooX-Tote and the Baguette 1997 with the FF Fisheye motif where the signature FF logo gets wavy and fluid, as it is seen through a fish-eye lens.    Cherry on top, inspired by the project showcased at Design Miami, Coleman and FENDI are also presenting a Peekaboo ISeeU style crafted from an FF logo padded nappa leather which is treated to glow in the dark.    On this occasion the Peekaboo ISeeU Small is presented, enlarging the Peekaboo ISeeUfamily; powerful attitude and proportions, it sprinkles the magic of the FENDI ultimate Icon in a smaller size appearing in timeless bicolor version in both smooth leather and Selleria.      Inspired by the sense of adventure and freedom deeply linked with the outdoor lifestyle, the ready-to-wear offering combines ultimate style and functionality. In the women’s RTW range, multi-pocket skirts, transformable jackets and cargo pants injected with an utilitarian feel are worn with hyper feminine bodysuits and draped tops showing the FF Vertigo pattern, which is also rendered on sporty windbreakers worn with coordinated gym sets, on one-piece swimsuits and bikinis, as well as on lace dresses, trench coats and fluid pants.      The same combination of effortless elegance and contemporary functionality is infused in the Men’s collection, deeply inspired by an outdoor mood. Lightweight yet resistant fabrics, including the FF Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermudapants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolor motif is rendered on embossed leather on the FENDI Packstyle, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeUbag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the FENDI Flowrunners stand out with their FF Vertigo pattern, along with the new featherweight FENDI Force high-top sneaker, which finds place next to trekking sandals. The outdoor theme also influences the high-tech ear pods and phone cases, as well the jewelry selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.     In keeping with the “mini me” trend, adult silhouettes find a playful, utterly cute reinterpretation in the kidswear range, where the swirling FF Vertigo pattern is splashed on nylon outfits with an utility feel, as well as on canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles.     The irresistible FF “Fisheye” and FF “Vertigo” wave patterns bring an extra excitement to the Forever Fendi Timepieces collection. The 29mm stainless steel case versions are presented in two versions, the vibrant multicolor FF “Fisheye” pattern decorates both the luminescent dial and the white calfskin leather strap of the watch while in the other version shines a yellow sunray opalin dial with a white printed FF “Vertigo” pattern with sapphire crystal on a satin-brushed stainless steel bracelet with polished stainless steel FF logo. The 39mm stainless steel versions feature a brown vertical brushed opalin dial with dark brown printed FF “Vertigo” pattern or a white vertical brushed opalin dial with multicolor printed FF “Fisheye” pattern, both have a double date aperture at 12 o’clockand a satin-brushed stainless-steel bracelet.     The charming, psychedelic FF Vertigo motif is also the protagonist of a range of limited-edition items, designed for the coolest outdoor adventures. A Polaroid cameraborn from the will to personalize the iconic Vintage Polaroid 636 with the FENDI DNA, combining the design of the renowned instant camera from the ‘90s with FF Vertigo.      A fun and versatile food à porter Bento box is part of the collaboration between FENDI and Alessi and a camping equipment set, including a tent and a men’s technical backpack is produced by specialist Ferrino both representing two leading companies in their fields, united by Italian excellence and expertise.     In keeping with the effervescent vintage-like spirit of the Summer Capsule, FENDI also infuses a free-spirited Seventies’ vibe into a range of crochet bag styles, spanning from the Mini Peekaboo and the Baguetteto the Sunshine Shopper enriched with the FENDI Roma logo.      At the same time, a Nineties’ intentionally kitschy vibe is channelled with the boldest version of the Baguette 1997, covered with a cascade of shimmering sequins or enriched with intricate floral embroideries.     Along with Sarah Coleman collaboration, the Sellerissima range completes the Summer Capsule. The hyper sophisticated Selleria range gets updated with an audacious touch: a handmade macro stitching exalting the timeless shapes of FENDI, the Peekaboo and the Baguette, as well as of fashion styles, like the By the Way, the Moonlightand theSunshine Shopper.       Available in FENDI Boutiques worldwide and on fendi.com on 13th May 2021.   Explore the collection on https://www.fendi.com         CREDITS: Photographer & Director: Valentin Herfray     Photographer & Director: Valentin Herfray   Stylist: Chaos Fashion   Models: Maty Fall Britt Oosten Mao Xiaoxing Maggie Cheng Felix Cheong Macleod Louis Dercon      

LACOSTE presents the Autumn & Winter 2021-22 Collection
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LACOSTE presents the Autumn & Winter 2021-22 Collection

Fashion The unapologetic modernity of the Front de Seine in Paris’ 15th district provides a striking backdrop for the Lacoste Autumn Winter 2021-22 collection designed by Louise Trotter. Photographed by Sam Rock against its sweeping architectural landmarks – a clash of grids and curves, concrete, bricks, tiles and glass – the season’s playful exchange of graphic sport codes and remixed classics appears in sharp relief. The impetus of an active lifestyle and the blur of movement between home, work, and play forms the basis of an interchangeable system of novel designs, as garments respond to the times with elegance, humour, and ease.      With a swatch card of bright shades grounded in muted neutrals, the collection tricks the eye with blown-up and shrunken proportions, unexpected fabrications, and the emergence of comic Lacoste characters. Like a cartoon, the signature house crocodile is reborn larger than life, as archive claw patches and bold croc heads create a new iconography alongside flaming tennis balls, a ‘tennis net’ shadow check, and an L-shaped varsity logo.      Quintessentially sportif, the concept of the tracksuit and twinset are subverted in multiple ways for men and women, as trompe l’oeilshirting, cardigans and jogging pants are all cut in cotton piqué – the keystone material of the Lacoste polo shirt – to create subtly matching sportsensembles. Tailoring reflects the sartorial heritage of the house founder René Lacoste, as the smooth enveloping lines of peacoats, varsity jackets, overcoats and trenches are tweaked for today with knit collars, bonding for bounce, and light nylon quilting.     Evolving the upcycled design process of recent seasons, shell suits, puffer coats and quilted liners are reconstructed from a patchwork of vintage and deadstock Lacoste fabrics, creating new geometries in classic sport shapes. ‘Framis’ bonding, drawstrings and oversized rope toggles further the athletic and engineered feel of garments, as do neoprene crop tops and sculpted shorts for women. Crisp unisex chinos feature elastic Velcro cuffs, polychrome leggings in neoprene and patched knit zip high above the ankle, and speed stripes echo the racing aesthetic of checkerboard jacquard polos and trims. Worn with embossed moulded slides, 5-panel cotton piqué caps and oversized rucksacks, they complete the season’s exercise in dynamic sport style.  The unapologetic modernity of the Front de Seine in Paris’ 15th district provides a striking backdrop for the Lacoste Autumn Winter 2021-22 collection designed by Louise Trotter. Photographed by Sam Rock against its sweeping architectural landmarks – a clash of grids and curves, concrete, bricks, tiles and glass – the season’s playful exchange of graphic sport codes and remixed classics appears in sharp relief. The impetus of an active lifestyle and the blur of movement between home, work, and play forms the basis of an interchangeable system of novel designs, as garments respond to the times with elegance, humour, and ease.      With a swatch card of bright shades grounded in muted neutrals, the collection tricks the eye with blown-up and shrunken proportions, unexpected fabrications, and the emergence of comic Lacoste characters. Like a cartoon, the signature house crocodile is reborn larger than life, as archive claw patches and bold croc heads create a new iconography alongside flaming tennis balls, a ‘tennis net’ shadow check, and an L-shaped varsity logo.      Quintessentially sportif, the concept of the tracksuit and twinset are subverted in multiple ways for men and women, as trompe l’oeilshirting, cardigans and jogging pants are all cut in cotton piqué – the keystone material of the Lacoste polo shirt – to create subtly matching sportsensembles. Tailoring reflects the sartorial heritage of the house founder René Lacoste, as the smooth enveloping lines of peacoats, varsity jackets, overcoats and trenches are tweaked for today with knit collars, bonding for bounce, and light nylon quilting.     Evolving the upcycled design process of recent seasons, shell suits, puffer coats and quilted liners are reconstructed from a patchwork of vintage and deadstock Lacoste fabrics, creating new geometries in classic sport shapes. ‘Framis’ bonding, drawstrings and oversized rope toggles further the athletic and engineered feel of garments, as do neoprene crop tops and sculpted shorts for women. Crisp unisex chinos feature elastic Velcro cuffs, polychrome leggings in neoprene and patched knit zip high above the ankle, and speed stripes echo the racing aesthetic of checkerboard jacquard polos and trims. Worn with embossed moulded slides, 5-panel cotton piqué caps and oversized rucksacks, they complete the season’s exercise in dynamic sport style. 

FIRST STORE OF A.P.C. IN THE NETHERLANDS IS NOW OPEN
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FIRST STORE OF A.P.C. IN THE NETHERLANDS IS NOW OPEN

Fashion The very first A.P.C. store in the Netherlands is open. The Parisian fashion label, known for its minimalist designs, does this together with Menno and Myrthe van Meurs, owners of denim and high fashion concept store Tenue de Nîmes. The Jordaan in Amsterdam is the chosen location of the rst Dutch mono brand store.     A.P.C. (Atelier de Production et de Création) was founded in 1987 by owner Jean Touitou. He works together with his wife, Judith Touitou – the creative director of the brand. A.P.C. is known for its high-quality jeans in raw denim, but also creates complete men’s and women’s collections that embody timeless elegance. Jean Touitou assumes the absence of extravagance and the return to the essential is what A.P.C. stands for.     In addition to ready-to-wear collections, A.P.C. Amsterdam has items from the most recent collaboration with Sacai and a limited number of one-of-kind vintage jeans from the Butler program, the brand’s denim recycling initiative.   For the Amsterdam store, A.P.C. works with their trusted design partner, Laurent Deroo Architect. In addition to projects such as Palais de Tokyo, he has been working with the French brand for over 15 years, designing their stores in for example Los Angeles, New York, Kyoto, London and Seoul.     The design of the store exudes the identity of the brand. The essence lies in the space that is created in a playful way through the use of very few materials. With an emphasis on symmetry, the whole property has been organically transformed into two mirrored spaces - the beige side for women and the blue-gray side for men. The color palette unites the mix of materials – wood and steel. The sustainability in the store design is approached by the simplicity and the lack of unnecessary use of materials.     Jean Touitou: “I am really looking forward to opening our very rst Dutch store and contacting our customers here in this way. I’ve never been to Amsterdam, but now of course I have a very good reason.”     Menno van Meurs: “I will never forget the day I got my rst raw A.P.C. bought jeans, on Mercer Street, New York in the previ-ous 2000s. Although I hated my new, very tight jeans, for two weeks, I loved them forever after that. Finally I found a brand that successfully applied age-old denim rules in a contemporary world. A.P.C. is clean, but never easy. Since that day I have admired the brand that Jean Touitou has built so carefully. He has created rock-solid DNA and will never let a fashion icono-clasm distract him from his vision. It is a great honor for me to work with Monsieur Touitou after all these years.”     A.P.C.’s 98th store worldwide is located at Elandsgracht 120 in Amsterdam. The very first A.P.C. store in the Netherlands is open. The Parisian fashion label, known for its minimalist designs, does this together with Menno and Myrthe van Meurs, owners of denim and high fashion concept store Tenue de Nîmes. The Jordaan in Amsterdam is the chosen location of the rst Dutch mono brand store.     A.P.C. (Atelier de Production et de Création) was founded in 1987 by owner Jean Touitou. He works together with his wife, Judith Touitou – the creative director of the brand. A.P.C. is known for its high-quality jeans in raw denim, but also creates complete men’s and women’s collections that embody timeless elegance. Jean Touitou assumes the absence of extravagance and the return to the essential is what A.P.C. stands for.     In addition to ready-to-wear collections, A.P.C. Amsterdam has items from the most recent collaboration with Sacai and a limited number of one-of-kind vintage jeans from the Butler program, the brand’s denim recycling initiative.   For the Amsterdam store, A.P.C. works with their trusted design partner, Laurent Deroo Architect. In addition to projects such as Palais de Tokyo, he has been working with the French brand for over 15 years, designing their stores in for example Los Angeles, New York, Kyoto, London and Seoul.     The design of the store exudes the identity of the brand. The essence lies in the space that is created in a playful way through the use of very few materials. With an emphasis on symmetry, the whole property has been organically transformed into two mirrored spaces - the beige side for women and the blue-gray side for men. The color palette unites the mix of materials – wood and steel. The sustainability in the store design is approached by the simplicity and the lack of unnecessary use of materials.     Jean Touitou: “I am really looking forward to opening our very rst Dutch store and contacting our customers here in this way. I’ve never been to Amsterdam, but now of course I have a very good reason.”     Menno van Meurs: “I will never forget the day I got my rst raw A.P.C. bought jeans, on Mercer Street, New York in the previ-ous 2000s. Although I hated my new, very tight jeans, for two weeks, I loved them forever after that. Finally I found a brand that successfully applied age-old denim rules in a contemporary world. A.P.C. is clean, but never easy. Since that day I have admired the brand that Jean Touitou has built so carefully. He has created rock-solid DNA and will never let a fashion icono-clasm distract him from his vision. It is a great honor for me to work with Monsieur Touitou after all these years.”     A.P.C.’s 98th store worldwide is located at Elandsgracht 120 in Amsterdam.

LIBRE EAU DE TOILETTE is the new fragrance by Yves Saint Laurent, starring DUA LIPA
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LIBRE EAU DE TOILETTE is the new fragrance by Yves Saint Laurent, starring DUA LIPA

Fragrances Free. That’s the one word that defines Yves Saint Laurent. Always on the edge. Experimenting without constraints. Breaking boundaries. Fearlessly self-confident, the couturier dared to bare it all in 1971, in an intimate, provocative nude portrait advertising his first masculine scent. Nude: the ultimate gesture of self- esteem from the man who lived by the motto TOUT, MAIS TERRIBLEMENT – “Everything, but with excess”. And for the women he inspires.     With Libre, Yves Saint Laurent Beauté offers the YSL woman the same unfettered freedom to blaze with irreverence and desire. Sexy. Sensual. Assertive. From the depths of her burning heart to the shivering sensuality of her glowing skin, the Libre woman stretches the frontiers of femininity.     And no one could embody this fiery, dauntless, and uncompromising femininity with more authenticity than Dua Lipa. A glamorous, confident beauty famed for her bold fashion statements, the young singer- songwriter – a cultural definer and one of the most streamed artists in the world – has been the face and voice of Libre Eau de Parfum since 2019.     Today, Libre Eau de Toilette unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.     Walking the line between the masculine and the feminine, the new fragrance composed by Anne Flipo and Carlos Benaïm is everything that makes Libre Eau de Parfum so It-conic. But reinterpreted with a bright, fresh sensuality that makes it more dazzling and skin-enveloping than ever, its delicate light golden pink nuance undressed in all its sexy glory by a new, taller iteration of Libre’s It-couture bottle.     Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water. A sexy fusion of scent and bare flesh, expressing today’s need for more transparency and human connection.     Because freedom is more relevant now than it ever was. It resonates in a personal, emotional, intimate manner. More than a state of mind, it’s a way to live. To feel everything on your skin. To embrace who you are, your emotions, your desires. Burning bright. Feeling right. Smelling marvelous all the while, in the radiant sillage of Libre Eau de Toilette...     In 2021, dare to unveil your fire. Experience the excitement. The sexy cool frisson of exposure.       With Libre Eau de Toilette, Yves Saint Laurent Beauté’s iconic scent unveils its freshest, brightest, most feminine interpretation yet, expressed by its delicate light golden pink colour inspired by the iconic nude nuance of the Saint Laurent collections.     The thrilling ad campaign for Libre Eau de Toilette reunites the cutting-edge, award-winning L.A.-based director and photographer Nabil and the bold new voice of pop music. The quintessential Libre woman: Dua Lipa. Free. That’s the one word that defines Yves Saint Laurent. Always on the edge. Experimenting without constraints. Breaking boundaries. Fearlessly self-confident, the couturier dared to bare it all in 1971, in an intimate, provocative nude portrait advertising his first masculine scent. Nude: the ultimate gesture of self- esteem from the man who lived by the motto TOUT, MAIS TERRIBLEMENT – “Everything, but with excess”. And for the women he inspires.     With Libre, Yves Saint Laurent Beauté offers the YSL woman the same unfettered freedom to blaze with irreverence and desire. Sexy. Sensual. Assertive. From the depths of her burning heart to the shivering sensuality of her glowing skin, the Libre woman stretches the frontiers of femininity.     And no one could embody this fiery, dauntless, and uncompromising femininity with more authenticity than Dua Lipa. A glamorous, confident beauty famed for her bold fashion statements, the young singer- songwriter – a cultural definer and one of the most streamed artists in the world – has been the face and voice of Libre Eau de Parfum since 2019.     Today, Libre Eau de Toilette unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.     Walking the line between the masculine and the feminine, the new fragrance composed by Anne Flipo and Carlos Benaïm is everything that makes Libre Eau de Parfum so It-conic. But reinterpreted with a bright, fresh sensuality that makes it more dazzling and skin-enveloping than ever, its delicate light golden pink nuance undressed in all its sexy glory by a new, taller iteration of Libre’s It-couture bottle.     Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water. A sexy fusion of scent and bare flesh, expressing today’s need for more transparency and human connection.     Because freedom is more relevant now than it ever was. It resonates in a personal, emotional, intimate manner. More than a state of mind, it’s a way to live. To feel everything on your skin. To embrace who you are, your emotions, your desires. Burning bright. Feeling right. Smelling marvelous all the while, in the radiant sillage of Libre Eau de Toilette...     In 2021, dare to unveil your fire. Experience the excitement. The sexy cool frisson of exposure.       With Libre Eau de Toilette, Yves Saint Laurent Beauté’s iconic scent unveils its freshest, brightest, most feminine interpretation yet, expressed by its delicate light golden pink colour inspired by the iconic nude nuance of the Saint Laurent collections.     The thrilling ad campaign for Libre Eau de Toilette reunites the cutting-edge, award-winning L.A.-based director and photographer Nabil and the bold new voice of pop music. The quintessential Libre woman: Dua Lipa.

Heineken®, ID&T and MOJO are organizing the first large-scale party in Ziggo Dome and AFAS Live
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Heineken®, ID&T and MOJO are organizing the first large-scale party in Ziggo Dome and AFAS Live

Events After more than a year without the energy of packed houses, dancing together and singing along with your favorite artists, the stage is finally coming into view again. ID&T and MOJO, known for the Netherlands' most popular festivals such as Mysteryland and Lowlands, join forces with Heineken® to organize the first large-scale event without restrictions' on the day the weather is allowed ': Celebrate Life, in Ziggo Dome and AFAS Live. . As soon as the corona measures allow it, we will be shoulder to shoulder again. It's time to celebrate life together.   Milan Raven, Managing Director of ID&T Events: “The dot on the horizon, the moment that events are allowed again, is starting to become clear. When the time comes, we will celebrate with a big party. The great thing about Celebrate Life is that it cannot be moved or canceled. It will take place on the day that the weather is allowed. ” Celebrate Life starts in AFAS Live with the absolute vanguard of Dutch pop and hip hop. Get ready for The Youth of Today, Maan, Ronnie Flex & Fam and Vunzige Deuntjes Soundsystem. You will then travel right through the night in the Ziggo Dome with Benny Rodrigues, Freddy Moreira, Kris Kross Amsterdam, Lucas & Steve, Sunnery James & Ryan Marciano and a yet to be announced Special Guest. Finally electronic beats to dance to until the early morning.   John Mulder, Managing Director of MOJO: “We are in the starting blocks with the entire live sector to finally get back to work. We will do this together with Heineken® and ID&T. It is nice to see that we have managed to find each other in these difficult times to jointly organize a top event for our audience - on the day that the weather is allowed! With a watertight technical plan and a flexible musical program, we take up the challenge and can switch very quickly as soon as we get the green light. The exact day on which we meet again can cause both small changes and nice surprises in the program. ”   Els Dijkhuizen, Marketing Director of Heineken®: “We are of course pleased that we have taken a first cautious step with the reopening of the catering industry and that everyone can once again enjoy that first beer on the terrace. But we can't wait to see each other again at events and on the dance floor. Celebrate Life symbolizes the next phase, the moment when everything can continue without restrictions. When the date is a fact, we are ready to celebrate this big with a beer. ”   The current program can be found on wecelebratelife.nl. Tickets are sold through pre-registration. Be there on time and register directly via the website. Together we count down… until the day it is allowed again!   AFAS Live, Amsterdam with:  De Jeugd van Tegenwoordig en Ronnie Flex & Deuxperience   Ziggo Dome, Amsterdam with: Benny Rodrigues, Freddy Moreira, Kris Kross Amsterdam, Lucas & Steve, Sunnery James & Ryan Marciano and Special Guest TBA.     Pre-registration for pre-sale tickets is now possible via: wecelebratelife.nl After more than a year without the energy of packed houses, dancing together and singing along with your favorite artists, the stage is finally coming into view again. ID&T and MOJO, known for the Netherlands' most popular festivals such as Mysteryland and Lowlands, join forces with Heineken® to organize the first large-scale event without restrictions' on the day the weather is allowed ': Celebrate Life, in Ziggo Dome and AFAS Live. . As soon as the corona measures allow it, we will be shoulder to shoulder again. It's time to celebrate life together.   Milan Raven, Managing Director of ID&T Events: “The dot on the horizon, the moment that events are allowed again, is starting to become clear. When the time comes, we will celebrate with a big party. The great thing about Celebrate Life is that it cannot be moved or canceled. It will take place on the day that the weather is allowed. ” Celebrate Life starts in AFAS Live with the absolute vanguard of Dutch pop and hip hop. Get ready for The Youth of Today, Maan, Ronnie Flex & Fam and Vunzige Deuntjes Soundsystem. You will then travel right through the night in the Ziggo Dome with Benny Rodrigues, Freddy Moreira, Kris Kross Amsterdam, Lucas & Steve, Sunnery James & Ryan Marciano and a yet to be announced Special Guest. Finally electronic beats to dance to until the early morning.   John Mulder, Managing Director of MOJO: “We are in the starting blocks with the entire live sector to finally get back to work. We will do this together with Heineken® and ID&T. It is nice to see that we have managed to find each other in these difficult times to jointly organize a top event for our audience - on the day that the weather is allowed! With a watertight technical plan and a flexible musical program, we take up the challenge and can switch very quickly as soon as we get the green light. The exact day on which we meet again can cause both small changes and nice surprises in the program. ”   Els Dijkhuizen, Marketing Director of Heineken®: “We are of course pleased that we have taken a first cautious step with the reopening of the catering industry and that everyone can once again enjoy that first beer on the terrace. But we can't wait to see each other again at events and on the dance floor. Celebrate Life symbolizes the next phase, the moment when everything can continue without restrictions. When the date is a fact, we are ready to celebrate this big with a beer. ”   The current program can be found on wecelebratelife.nl. Tickets are sold through pre-registration. Be there on time and register directly via the website. Together we count down… until the day it is allowed again!   AFAS Live, Amsterdam with:  De Jeugd van Tegenwoordig en Ronnie Flex & Deuxperience   Ziggo Dome, Amsterdam with: Benny Rodrigues, Freddy Moreira, Kris Kross Amsterdam, Lucas & Steve, Sunnery James & Ryan Marciano and Special Guest TBA.     Pre-registration for pre-sale tickets is now possible via: wecelebratelife.nl

Tom Ford launches new Lip Color shades
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Tom Ford launches new Lip Color shades

Beauty The most-desired, most-iconic shades of Tom Ford Lip Color premiere in new finishes and textures for the ultimate arsenal of color. Each hue is expressed in every formula, for every mood. A series unlike any other, each hue channels a different femme fatale - all playing in the game of love.     THE SHADES:   SCARLET ROUGE   A deep cool red, Scarlet Rouge exemplifies the iconic Tom Ford red lip, both glamorous and expressive. “The star player in the game of love.” –TOM FORD     NIGHT MAUVE   A decadent plum with red undertones, Night Mauve throbs with illicit charisma. “She is a charismatic temptation you can’t ignore.” –TOM FORD   NUBILE A sultry slash of almond, Nubile is a naked neutral, at once supple and suggestive. “A wanton hedonist, blazing through the game of love.” –TOM FORD       PRICE AND AVAILABILITY:   The new Tom Ford Lip Color shades are now available at de Bijenkorf and Parfuma for €57,-.   LIP COLOR 07 NUBILE LIP LACQUER LUXE MATTE 07 NUBILE LIP LACQUER LUXE MATTE 16 SCARLET ROUGE LIP LACQUER LUXE MATTE 69 NIGHT MAUVE The most-desired, most-iconic shades of Tom Ford Lip Color premiere in new finishes and textures for the ultimate arsenal of color. Each hue is expressed in every formula, for every mood. A series unlike any other, each hue channels a different femme fatale - all playing in the game of love.     THE SHADES:   SCARLET ROUGE   A deep cool red, Scarlet Rouge exemplifies the iconic Tom Ford red lip, both glamorous and expressive. “The star player in the game of love.” –TOM FORD     NIGHT MAUVE   A decadent plum with red undertones, Night Mauve throbs with illicit charisma. “She is a charismatic temptation you can’t ignore.” –TOM FORD   NUBILE A sultry slash of almond, Nubile is a naked neutral, at once supple and suggestive. “A wanton hedonist, blazing through the game of love.” –TOM FORD       PRICE AND AVAILABILITY:   The new Tom Ford Lip Color shades are now available at de Bijenkorf and Parfuma for €57,-.   LIP COLOR 07 NUBILE LIP LACQUER LUXE MATTE 07 NUBILE LIP LACQUER LUXE MATTE 16 SCARLET ROUGE LIP LACQUER LUXE MATTE 69 NIGHT MAUVE

announcing A. G. Cook remix album 'Apple vs 7G' with Charli XCX
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announcing A. G. Cook remix album 'Apple vs 7G' with Charli XCX

Music PC Music proudly announces co-founder A. G. Cook’s forthcoming remix album Apple vs 7G with ‘XCXOPLEX’, his first track on the label together with his long-term collaborator, the boundary breaking pop-artist and songwriter, Charli XCX.                    Apple vs 7G features remixes and edits of songs from Cook’s pair of acclaimed 2020 albums Apple and 7G, together with Charli XCX, Caroline Polachek, Hannah Diamond, No Rome, Oklou, Baauer, Boys Noize, Airhead, Eartheather, GRRL + more. PC Music is a collaborative outfit like no other - A. G. and all the artists in the PC world are constantly cross-pollinating each other's music, feeding into a fruitful and unique creative world. The remix album and two previous albums embody this approach to their very core.     ‘XCXOPLEX ‘featuring Charli XCX, is a powerful rework of “Xxoplex” taken from Apple, and sees the duo push the boundaries of pop once more, the first time both artists have officially featured on a track together.  The original “Xxoplex” was a work of controlled chaos with flickers of beauty shimmering beneath the surface, a track described by Cook as “the dark, industrial heart of Apple”. The rework brings the melodies of the original out of the darkness into the light, with Charli adding a soaring vocal hook at it’s centre.     Hannah Diamond and Sarah Bonito angelically step into the vocal booth for their remix of ‘The Darkness’, following the bouncing escapism of Caroline Polachek’s ‘Oh Yeah’ and bass nihilism of umru on ‘2021’. French singer Oklou delivers a classic acoustic cover of ‘Being Harsh’, Denzel Himself delivers furious stuttering beats for ‘H202’, Boyz Noize head straight to euphoric dancefloors for ‘Stargon’ and there’s the off-kilter pop of GRRL ‘Gold Leaf’. New York’s Eartheater delivers a breathless drum n bass version of ‘The Darkness’, caro PC Music proudly announces co-founder A. G. Cook’s forthcoming remix album Apple vs 7G with ‘XCXOPLEX’, his first track on the label together with his long-term collaborator, the boundary breaking pop-artist and songwriter, Charli XCX.                    Apple vs 7G features remixes and edits of songs from Cook’s pair of acclaimed 2020 albums Apple and 7G, together with Charli XCX, Caroline Polachek, Hannah Diamond, No Rome, Oklou, Baauer, Boys Noize, Airhead, Eartheather, GRRL + more. PC Music is a collaborative outfit like no other - A. G. and all the artists in the PC world are constantly cross-pollinating each other's music, feeding into a fruitful and unique creative world. The remix album and two previous albums embody this approach to their very core.     ‘XCXOPLEX ‘featuring Charli XCX, is a powerful rework of “Xxoplex” taken from Apple, and sees the duo push the boundaries of pop once more, the first time both artists have officially featured on a track together.  The original “Xxoplex” was a work of controlled chaos with flickers of beauty shimmering beneath the surface, a track described by Cook as “the dark, industrial heart of Apple”. The rework brings the melodies of the original out of the darkness into the light, with Charli adding a soaring vocal hook at it’s centre.     Hannah Diamond and Sarah Bonito angelically step into the vocal booth for their remix of ‘The Darkness’, following the bouncing escapism of Caroline Polachek’s ‘Oh Yeah’ and bass nihilism of umru on ‘2021’. French singer Oklou delivers a classic acoustic cover of ‘Being Harsh’, Denzel Himself delivers furious stuttering beats for ‘H202’, Boyz Noize head straight to euphoric dancefloors for ‘Stargon’ and there’s the off-kilter pop of GRRL ‘Gold Leaf’. New York’s Eartheater delivers a breathless drum n bass version of ‘The Darkness’, caro

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