Fashion Continuing their work towards a more responsible design process, Weekday is proud to launch a 100% recyclable and 100% biodegradable* denim set, as part of the Ellen MacArthur Foundation’s Jeans Redesign project.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’re timeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, Weekday along with 50+ other brands, uses new solutions and processes to ensure garment durability, material health, recyclability and traceability when creating denim pieces.   Made from sturdy blend of post-consumer waste cotton and organic cotton; Klean Jeans and Milton Denim Jacket were designed to last. Using as little material as possible to create the pieces, the Weekday design team looked into every detail, making sure they used the best, most durable and sustainable options possible. The ambition is now that both pieces will last for a very long time before being passed on or recycled when they reach end of life with their first owner.   “For us, this isn’t a one off , we are now looking at how we can be more e cient and responsible within all our design practices.” says Per Axen, Responsible Denim Designer at Weekday. “We really had to think about every detail, such as trims, fabric even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21”.   20% post-consumer waste cotton 80% organic cotton, 100% recyclable, 100% biodegradable* - Available October 22   We had a delight speaking with Per Axe about the collection.     How important do you think sustainability is becoming, and how do you incorporate it within your brand?   Sustainability is a huge focus for us. When it comes to being a responsible business, there’s alwaysmore to be done. Today we are testing and investigating new ways of production, for example producing more collections on demand, instead of saturating the market with too many products. We also have a collection that we produce yearly called Re-made, which we create with unsold pieces from older collections.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’retimeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, with the Ellen MacArthur Foundation, we were able to truly shift from a linear process into a circular design process. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Moving forward we will continue to find innovating solutions on how to create a more responsible assortment, using less water and no chemicals.       Who are you and what is your profession?   My name Per Axe and I’m the Responsible Denim Designer, Menswear at Weekday. I’m originally from Varberg, a small town on the Swedish west coast. After studying fashion design at The Swedish School of Textiles in Borås I started working as a designer for both men and women. My focus has been on denim during the last six years. I live in Stockholm, Sweden, and have been at Weekday since 2011.     What can we look forward to from Weekday to come in the future?   The aim is to use the learnings from this project to become fully circular in all our production processes, in the future.   We are now looking at how we can be more efficient and responsible within all our design practices. With this project, we really had to think about every detail, such as trims, fabric, fit and even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21     How do you think Covid-19 will affect the fashion industry both long-term and short- term? How do you see the impact of Corona crisis on the general perception of fashion?   For us, we have used this time to reinvent how we do what we do. Because of limitations due tolockdowns, we’ve really had to be more creative than ever when it comes to how we create collections and how we share them with our customers. For example, we have been working more with our Store Made Studio collections, where we take current unsold products and rework them in fun ways to create unique pieces as well as sharing with our customers tips and tricks, they can use at home to reinvent their wardrobe. We’ve also had to operate more flexibly across the value chain, for example break down processes between product teams and rethink the need for office meetings and travel.     Tell us something about yourself that isn't on your resume.   I have a creative studio where I do textile experiments. I share the space with a furniture designer, some artists and another designer. It’s a creative and fun place to be. I also just bought a wooden boat, so I’ll be spending a lot of free time fixing it up and sailing.     What is the most important thing to you when thinking of the future?   I think a lot about being able to make positive and sustainable change within the fashion industry. A lot of the work we do now, at Weekday, is about fundamentally challenging the perception of waste, from an unwanted thing to a valuable resource. I think this is the future, thinking in a circular way in all that we do.     What has been a longtime dream of yours? After already achieving so much.   I feel like I’m living one of my dreams, but I guess the big dream is freedom. Freedom in all that I do;economic freedom, creative freedom, freedom to live and work from anywhere. I think culture and creativity are an essential part of sustainable development because innovation needs the space to implementing new ideas. My dream is to spend more time in my studio or other places where I can be free to test different ideas.     Tell us more about the new campaign: THE FUTURE IS CIRCULAR.   We really wanted to join the Ellen MacArthur Foundation’s Jeans Redesign project because circular design is the future. We are therefore very proud to launch this 100% recyclable and 100% biodegradable (when you remove the buttons) denim set.   With this project we are shifting from a linear process into a circular design proces, which feels fantastic. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Since denim is one of our core categories it felt natural for us to start with that and to be in the forefront, when designing our denim assortment. This project has been a great challenge, because we have learned so much. When designing our next denim assortment, we have taken a lot of learnings from this project, to make sure we design and develop denim products that will last for many years, and at the same time have as low of an impact as possible on the environment. To give you one example: in all denim, starting SS21 we will use post- consumer/industrial waste cotton. We think about all the details, how can we be better – not only through the Redesign project but with everything we do. Continuing their work towards a more responsible design process, Weekday is proud to launch a 100% recyclable and 100% biodegradable* denim set, as part of the Ellen MacArthur Foundation’s Jeans Redesign project.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’re timeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, Weekday along with 50+ other brands, uses new solutions and processes to ensure garment durability, material health, recyclability and traceability when creating denim pieces.   Made from sturdy blend of post-consumer waste cotton and organic cotton; Klean Jeans and Milton Denim Jacket were designed to last. Using as little material as possible to create the pieces, the Weekday design team looked into every detail, making sure they used the best, most durable and sustainable options possible. The ambition is now that both pieces will last for a very long time before being passed on or recycled when they reach end of life with their first owner.   “For us, this isn’t a one off , we are now looking at how we can be more e cient and responsible within all our design practices.” says Per Axen, Responsible Denim Designer at Weekday. “We really had to think about every detail, such as trims, fabric even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21”.   20% post-consumer waste cotton 80% organic cotton, 100% recyclable, 100% biodegradable* - Available October 22   We had a delight speaking with Per Axe about the collection.     How important do you think sustainability is becoming, and how do you incorporate it within your brand?   Sustainability is a huge focus for us. When it comes to being a responsible business, there’s alwaysmore to be done. Today we are testing and investigating new ways of production, for example producing more collections on demand, instead of saturating the market with too many products. We also have a collection that we produce yearly called Re-made, which we create with unsold pieces from older collections.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’retimeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, with the Ellen MacArthur Foundation, we were able to truly shift from a linear process into a circular design process. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Moving forward we will continue to find innovating solutions on how to create a more responsible assortment, using less water and no chemicals.       Who are you and what is your profession?   My name Per Axe and I’m the Responsible Denim Designer, Menswear at Weekday. I’m originally from Varberg, a small town on the Swedish west coast. After studying fashion design at The Swedish School of Textiles in Borås I started working as a designer for both men and women. My focus has been on denim during the last six years. I live in Stockholm, Sweden, and have been at Weekday since 2011.     What can we look forward to from Weekday to come in the future?   The aim is to use the learnings from this project to become fully circular in all our production processes, in the future.   We are now looking at how we can be more efficient and responsible within all our design practices. With this project, we really had to think about every detail, such as trims, fabric, fit and even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21     How do you think Covid-19 will affect the fashion industry both long-term and short- term? How do you see the impact of Corona crisis on the general perception of fashion?   For us, we have used this time to reinvent how we do what we do. Because of limitations due tolockdowns, we’ve really had to be more creative than ever when it comes to how we create collections and how we share them with our customers. For example, we have been working more with our Store Made Studio collections, where we take current unsold products and rework them in fun ways to create unique pieces as well as sharing with our customers tips and tricks, they can use at home to reinvent their wardrobe. We’ve also had to operate more flexibly across the value chain, for example break down processes between product teams and rethink the need for office meetings and travel.     Tell us something about yourself that isn't on your resume.   I have a creative studio where I do textile experiments. I share the space with a furniture designer, some artists and another designer. It’s a creative and fun place to be. I also just bought a wooden boat, so I’ll be spending a lot of free time fixing it up and sailing.     What is the most important thing to you when thinking of the future?   I think a lot about being able to make positive and sustainable change within the fashion industry. A lot of the work we do now, at Weekday, is about fundamentally challenging the perception of waste, from an unwanted thing to a valuable resource. I think this is the future, thinking in a circular way in all that we do.     What has been a longtime dream of yours? After already achieving so much.   I feel like I’m living one of my dreams, but I guess the big dream is freedom. Freedom in all that I do;economic freedom, creative freedom, freedom to live and work from anywhere. I think culture and creativity are an essential part of sustainable development because innovation needs the space to implementing new ideas. My dream is to spend more time in my studio or other places where I can be free to test different ideas.     Tell us more about the new campaign: THE FUTURE IS CIRCULAR.   We really wanted to join the Ellen MacArthur Foundation’s Jeans Redesign project because circular design is the future. We are therefore very proud to launch this 100% recyclable and 100% biodegradable (when you remove the buttons) denim set.   With this project we are shifting from a linear process into a circular design proces, which feels fantastic. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Since denim is one of our core categories it felt natural for us to start with that and to be in the forefront, when designing our denim assortment. This project has been a great challenge, because we have learned so much. When designing our next denim assortment, we have taken a lot of learnings from this project, to make sure we design and develop denim products that will last for many years, and at the same time have as low of an impact as possible on the environment. To give you one example: in all denim, starting SS21 we will use post- consumer/industrial waste cotton. We think about all the details, how can we be better – not only through the Redesign project but with everything we do.

Music In the summer of 2021 the world’s first electronic music museum experience will open in Amsterdam, the Netherlands. Over the past decades, electronic dance music grew from an underground scene to a global phenomenon. There was just one thing missing: a place to experience electronic dance music culture and its history yourself. ` Our House : ‘Our House’ is ready to fill that gap. Located in Amsterdam, the Netherlands, the high tech experience is a tribute to (inter)national electronic music culture. Far from a regular museum outing, Our House brings a futuristic and innovative experience. Visitors take a multisensory tour through the evolution of house music; from Detroit to Amsterdam, Londen to Berlin and from Las Vegas to Ibiza; the trip of this groundbreaking musical genre from the early ‘80s until now. A combination of larger-than-life projections and interactive special effects, the stories of world-famous DJs and electronic bands, and a deep-dive into the past, present, and future of electronic music; Our House introduces visitors to the global dance music community. The music and all its subgenres come to life in multiple captivating stories and experiences, one of which allows you to (re)live what it feels like to dance the night away at the world’s leading festivals and in (in)famous clubs.   Our House Academy: In addition to the experience, Our House will also have an educational side by means of its own Academy. It offers the opportunity to explore various aspects of the industry through masterclasses and workshops to those interested in learning more about this pioneering sector. Its contents will be valuable to those new to the industry such as schools and companies, but also as continuing development for professionals as well as to support promising talent. Founders: Initiators of Our House are Fourmation (founded in 2017 by the former C-level management of Dutch dance organisation ID&T) and Dutch Experience Group, architects of the Heineken Experience in Amsterdam and FloriWorld in Aalsmeer. The Academy programme will be curated by Arne van Terphoven, founder of Mary Go Wild and Jan Maarten Hartong, founder of The School Of House. Jeroen Jansen, co-founder of Fourmation and former Chief Creative Officer of ID&T, explains: “Now, more than ever, we want to show the world how unique electronic music culture truly is. It’s an honour to combine its history and status quo into a compelling whole for Our House. At the same time, it’s a creative challenge to merge it into an immersive and a cross-generational experience.”   International: With dance music culture being a global phenomenon, there is a strong ambition to tour internationally with Our House. This will allow millions of fans around the world to discover Our House. Jansen: “The touring experience will be adapted to local contexts. That way, visitors can learn not just about the international electronic music history, but also about their national contribution to it. This is important, because all these subcultures, local spin-offs and personal chronicles are part of the global phenomenon.”   Our House will open its doors in the summer of 2021 and will be located in the Dutch capital. In the summer of 2021 the world’s first electronic music museum experience will open in Amsterdam, the Netherlands. Over the past decades, electronic dance music grew from an underground scene to a global phenomenon. There was just one thing missing: a place to experience electronic dance music culture and its history yourself. ` Our House : ‘Our House’ is ready to fill that gap. Located in Amsterdam, the Netherlands, the high tech experience is a tribute to (inter)national electronic music culture. Far from a regular museum outing, Our House brings a futuristic and innovative experience. Visitors take a multisensory tour through the evolution of house music; from Detroit to Amsterdam, Londen to Berlin and from Las Vegas to Ibiza; the trip of this groundbreaking musical genre from the early ‘80s until now. A combination of larger-than-life projections and interactive special effects, the stories of world-famous DJs and electronic bands, and a deep-dive into the past, present, and future of electronic music; Our House introduces visitors to the global dance music community. The music and all its subgenres come to life in multiple captivating stories and experiences, one of which allows you to (re)live what it feels like to dance the night away at the world’s leading festivals and in (in)famous clubs.   Our House Academy: In addition to the experience, Our House will also have an educational side by means of its own Academy. It offers the opportunity to explore various aspects of the industry through masterclasses and workshops to those interested in learning more about this pioneering sector. Its contents will be valuable to those new to the industry such as schools and companies, but also as continuing development for professionals as well as to support promising talent. Founders: Initiators of Our House are Fourmation (founded in 2017 by the former C-level management of Dutch dance organisation ID&T) and Dutch Experience Group, architects of the Heineken Experience in Amsterdam and FloriWorld in Aalsmeer. The Academy programme will be curated by Arne van Terphoven, founder of Mary Go Wild and Jan Maarten Hartong, founder of The School Of House. Jeroen Jansen, co-founder of Fourmation and former Chief Creative Officer of ID&T, explains: “Now, more than ever, we want to show the world how unique electronic music culture truly is. It’s an honour to combine its history and status quo into a compelling whole for Our House. At the same time, it’s a creative challenge to merge it into an immersive and a cross-generational experience.”   International: With dance music culture being a global phenomenon, there is a strong ambition to tour internationally with Our House. This will allow millions of fans around the world to discover Our House. Jansen: “The touring experience will be adapted to local contexts. That way, visitors can learn not just about the international electronic music history, but also about their national contribution to it. This is important, because all these subcultures, local spin-offs and personal chronicles are part of the global phenomenon.”   Our House will open its doors in the summer of 2021 and will be located in the Dutch capital.

Fashion Imagination takes flight this festive season, as BOSS joins with New York-based artist and illustrator Justin Teodoro to present a playful and colorful vision of the holidays.  Two distinctive motifs, a pink heart and a blue star, symbolize love and dreams in a multi-channel campaign that will also feature an exclusive BOSS capsule collection for men and women.     “It has been a fluid and collaborative process from the start, and I am very excited,” says Justin about the partnership. “Having my hand in such a wide scope, from prints to visuals and store windows, was really a dream project for me.”     In hot pink and vivid blue, Justin’s heart and star prints feature across the BOSS x Justin Teodoro capsule collection, standing out against classic black and winter white. Cozy and casual styles – T-shirts, sweaters, and sneakers – are presented alongside more tailored pieces including impeccable BOSS shirts and jackets, perfect for holiday celebrations.     Along with a hand-drawn reinterpretation of the BOSS logo, the heart and the star appear both singly and as an all-over print, on shirts, skirts, bags, and more.  Highlights of the collection include a heart-print blouse with a tie neck, leather sneakers with printed soles, a reversible hooded jacket that can be worn in both bold and understated style, and a choice of heart and star iPhone covers.     Chief Brand Officer Ingo Wilts adds: “The uplifting vision that Justin conveys with his work is perfect for the holiday season. I love the playfulness and positivity that his illustrations bring to the campaign and the collection.” Imagination takes flight this festive season, as BOSS joins with New York-based artist and illustrator Justin Teodoro to present a playful and colorful vision of the holidays.  Two distinctive motifs, a pink heart and a blue star, symbolize love and dreams in a multi-channel campaign that will also feature an exclusive BOSS capsule collection for men and women.     “It has been a fluid and collaborative process from the start, and I am very excited,” says Justin about the partnership. “Having my hand in such a wide scope, from prints to visuals and store windows, was really a dream project for me.”     In hot pink and vivid blue, Justin’s heart and star prints feature across the BOSS x Justin Teodoro capsule collection, standing out against classic black and winter white. Cozy and casual styles – T-shirts, sweaters, and sneakers – are presented alongside more tailored pieces including impeccable BOSS shirts and jackets, perfect for holiday celebrations.     Along with a hand-drawn reinterpretation of the BOSS logo, the heart and the star appear both singly and as an all-over print, on shirts, skirts, bags, and more.  Highlights of the collection include a heart-print blouse with a tie neck, leather sneakers with printed soles, a reversible hooded jacket that can be worn in both bold and understated style, and a choice of heart and star iPhone covers.     Chief Brand Officer Ingo Wilts adds: “The uplifting vision that Justin conveys with his work is perfect for the holiday season. I love the playfulness and positivity that his illustrations bring to the campaign and the collection.”

Accessories It’s the 60th anniversary of the 1460 boot. And to celebrate, they’ve partnered with 12 world-renowned brands, labels and creatives on a series of one-off collaborations. And number ten goes beyond our original boot. Their collection with MEDICOM TOY includes six bespoke BE@RBRICKS — inspired by each decade of Dr. Martens — as well as a one-of-a-kind 1460 boot rework.     Known for their collectable BE@RBRICKS, Japanese cult favourite MEDICOM TOY uses these canvases to channel modern creative expression. They’ve near enough taken over the fashion world. And now they’re taking over our original boot. MEDICOM TOY collaborations can span art, design and modern subcultures. For this collection, we’re shining the spotlight on all three — as we look back on DM’s six-decade heritage.     ‘THEIR FANS SHARE COMMON GROUND. BOTH COLLECTORS AND WEARERS RECOGNISE AUTHENTICITY.’     Their limited edition 1460 boot is not just a one-off. It’s a first. Co-designed by the creators of the MEDICOM TOY label, it’s one of their only non-figurine collaborations. And they’ve made a hell of an impression. A completely debossed upper and ‘@’ stamp on the side is both subtle — yet instantly recognisable to MEDICOM TOY heads. Nodding to the brand’s signature BE@RBRICKS, the boot has been crafted with a fleece lining and fluffy laces — included in both red and blue. Their instantly recognisable logo is stamped on a branded debossed upper — framed by our standout DNA.   Along with their boot, they’ve also created six bespoke BE@RBRICKS* — taking cues from our wearers in each decade. Kicking off with our 60s BE@RBRICK. Where DM’s began, it’s complete with a buzzcut and ska music on loop. The 70s BE@RBRICK is no-nonsense punk — loud, brash and ready to challenge the norm. The 80sgoth BE@RBRICK is all leather, lace and fishnets, while the 90s flannel, Docs and an unwashed attitude canonly be grunge BE@RBRICK. The vibrant Kawaii movement inspires the colourful 00s BE@RBRICK. And the 10s BE@RBRICK likes plaid, sports a beard, and knew about your favourite band way before you did. Together, they’re a tribute to the alternative subcultures that have made us the brand we are today. It’s the 60th anniversary of the 1460 boot. And to celebrate, they’ve partnered with 12 world-renowned brands, labels and creatives on a series of one-off collaborations. And number ten goes beyond our original boot. Their collection with MEDICOM TOY includes six bespoke BE@RBRICKS — inspired by each decade of Dr. Martens — as well as a one-of-a-kind 1460 boot rework.     Known for their collectable BE@RBRICKS, Japanese cult favourite MEDICOM TOY uses these canvases to channel modern creative expression. They’ve near enough taken over the fashion world. And now they’re taking over our original boot. MEDICOM TOY collaborations can span art, design and modern subcultures. For this collection, we’re shining the spotlight on all three — as we look back on DM’s six-decade heritage.     ‘THEIR FANS SHARE COMMON GROUND. BOTH COLLECTORS AND WEARERS RECOGNISE AUTHENTICITY.’     Their limited edition 1460 boot is not just a one-off. It’s a first. Co-designed by the creators of the MEDICOM TOY label, it’s one of their only non-figurine collaborations. And they’ve made a hell of an impression. A completely debossed upper and ‘@’ stamp on the side is both subtle — yet instantly recognisable to MEDICOM TOY heads. Nodding to the brand’s signature BE@RBRICKS, the boot has been crafted with a fleece lining and fluffy laces — included in both red and blue. Their instantly recognisable logo is stamped on a branded debossed upper — framed by our standout DNA.   Along with their boot, they’ve also created six bespoke BE@RBRICKS* — taking cues from our wearers in each decade. Kicking off with our 60s BE@RBRICK. Where DM’s began, it’s complete with a buzzcut and ska music on loop. The 70s BE@RBRICK is no-nonsense punk — loud, brash and ready to challenge the norm. The 80sgoth BE@RBRICK is all leather, lace and fishnets, while the 90s flannel, Docs and an unwashed attitude canonly be grunge BE@RBRICK. The vibrant Kawaii movement inspires the colourful 00s BE@RBRICK. And the 10s BE@RBRICK likes plaid, sports a beard, and knew about your favourite band way before you did. Together, they’re a tribute to the alternative subcultures that have made us the brand we are today.