Montblanc celebrates the milestone anniversary of its iconic writing instrument with a new campaign written and directed by the acclaimed director.

The Meisterstück, distinguished by its black cigar-shaped design, three gold rings, and handcrafted gold nib, has long symbolized Montblanc as its most emblematic product. To honor a century since its inception in 1924, Montblanc collaborates with American director and screenwriter Wes Anderson to unveil a campaign that immerses viewers in the extraordinary realm of Montblanc through the lens of the filmmaker.

Featuring actors Rupert Friend, Jason Schwartzman, and Wes Anderson himself, the narrative unfolds at the fictional Montblanc Headquarters atop the Mont Blanc mountain. Here, three vibrant characters introduce the Maison, its narrative, and its most renowned creation in Anderson’s signature style—marked by a unique visual aesthetic and unconventional storytelling. To fully commemorate the collaboration with Anderson and the Meisterstück’s anniversary, the campaign’s influence will permeate Montblanc’s marketing strategy throughout this centennial year.

In addition to the film, Rupert Friend, American actress Maude Apatow, Indian-American actor and designer Waris Ahluwalia, Korean actor and Montblanc Mark Maker Lee Jinuk, and Chinese actor and Montblanc Global Brand Ambassador Jing Boran inhabit this reimagined Montblanc universe in a series of campaign visuals captured by Charlie Gray and in a series of short videos.