In the world of haute couture, where the catwalk serves as the vibrant center of creativity and craftsmanship, the Stéphane Rolland show at Salle Pleyel during Paris Haute Couture Week reaches new heights. However, the real magic lies in what happens behind the scenes, where the dedicated hairstyling team of Björn Axén plays a key role.

As master hairdressers, well-known at the biggest fashion shows in Paris, Johan Hellström and Peter Hägelstam lead the Björn Axén team. For months, they work closely with Stéphane and his creative team to create something extraordinary, using elements from the collection to enhance the look and details of the design. To create hairstyles that complement the designer’s vision, products of haute couture quality are naturally essential. Their high-quality hair sprays and products act as magical wands that give shape to the hairstyles, making them shine on the catwalk for an extended period.

This year, the vast dunes of the desert inspired the Rolland collection, paying tribute to timeless serenity and offering a forward-looking perspective on the nomads of tomorrow. The design reflected this inspiration with sculptural and organic pieces, long caftans in beautiful taupe colors, and vaulted silhouettes mirroring the stunning dunes. The musical backdrop was provided by the enchanting tones of the French-Lebanese trumpeter Ibrahim Maalouf.

An unprecedented convergence of talent, passion, and craftsmanship, from Paris to Stockholm and back. Björn Axén brings haute couture hair to the epicenter of, well, haute couture.