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H&M's Conscious Exclusive collection returns for Spring & Summer
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H&M's Conscious Exclusive collection returns for Spring & Summer

Fashion H&M’s Conscious Exclusive collection returns for SS20 infused with the glamour of the Golden Age of train travel while taking circularity as its philosophy. Alongside a host of sustainable processes and innovative fabrications, the collection is inspired by Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte d’Azur in the 1920s.Bringing together flamboyant evening gowns and gauzy day dresses, the collection features new sustainably sourced materials such as CIRCULOSE ®, a natural material produced from recycled textiles and RENUTM, a high-quality recycled polyester, as well as leftover stock fabrics from previous collections. The SS20 Conscious Exclusive collection will be on sale in selected stores and online at Hm.com from March 26. “The stimulus for SS20 was the idea of glamorous train travel, which the design team felt was wonderfully symbolic of H&M’s journey as a company towards circularity. We were inspired by Le Train Bleu, and the decadent creativessuch as Jean Cocteau and Pablo Picasso hanging out at Villa Santo Sospir in Cap Ferrat. We wanted to propose a collection that played to that decadent, carefree time but also contained enduring designs our customers will lovewearing daily,” says Ella Soccorsi, designer at H&M. Key pieces include a floor-length recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; a CIRCULOSE ®, a ruffled day dress; a recycled taffeta blouse with embellished sleeves; and a denim which is made of 100 % undyed organic cotton. Key accessories include flat cocktail slippers with recycled glass bead embellishment (leftover from a previous collection) and a bag made from VEGEATM, an innovative vegan leather alternative made from discarded grape skins and stalks. “For SS20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. The team has doubled down on fabric composition, alongside utilizing dyeing methods that comes with less environmental impacts – we actually used a natural dye made fromcoffee grounds collected from H&M’s own production offices. We are committed to a truly holistic approach to sustainability, as well as to creating special pieces that will last a lifetime,” says Ann-Sofie Johansson, creative advisor at H&M. About H&M Conscious Exclusive: Conscious Exclusive is H&M’s premium womenswear collection of elevated pieces and timeless classics that are made from sustainably sourced materials and using sustainable methods. It was launched in 2012 with a focus on development and innovation. The Conscious Exclusive collections have historically comprised a test bed for new, innovative materials and ways of sustainable thinking that are subsequently incorporated across the H&M business. This contributes to the ambitious goal to only use recycled or sustainably sourced materials by 2030. H&M’s Conscious Exclusive collection returns for SS20 infused with the glamour of the Golden Age of train travel while taking circularity as its philosophy. Alongside a host of sustainable processes and innovative fabrications, the collection is inspired by Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte d’Azur in the 1920s.Bringing together flamboyant evening gowns and gauzy day dresses, the collection features new sustainably sourced materials such as CIRCULOSE ®, a natural material produced from recycled textiles and RENUTM, a high-quality recycled polyester, as well as leftover stock fabrics from previous collections. The SS20 Conscious Exclusive collection will be on sale in selected stores and online at Hm.com from March 26. “The stimulus for SS20 was the idea of glamorous train travel, which the design team felt was wonderfully symbolic of H&M’s journey as a company towards circularity. We were inspired by Le Train Bleu, and the decadent creativessuch as Jean Cocteau and Pablo Picasso hanging out at Villa Santo Sospir in Cap Ferrat. We wanted to propose a collection that played to that decadent, carefree time but also contained enduring designs our customers will lovewearing daily,” says Ella Soccorsi, designer at H&M. Key pieces include a floor-length recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; a CIRCULOSE ®, a ruffled day dress; a recycled taffeta blouse with embellished sleeves; and a denim which is made of 100 % undyed organic cotton. Key accessories include flat cocktail slippers with recycled glass bead embellishment (leftover from a previous collection) and a bag made from VEGEATM, an innovative vegan leather alternative made from discarded grape skins and stalks. “For SS20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. The team has doubled down on fabric composition, alongside utilizing dyeing methods that comes with less environmental impacts – we actually used a natural dye made fromcoffee grounds collected from H&M’s own production offices. We are committed to a truly holistic approach to sustainability, as well as to creating special pieces that will last a lifetime,” says Ann-Sofie Johansson, creative advisor at H&M. About H&M Conscious Exclusive: Conscious Exclusive is H&M’s premium womenswear collection of elevated pieces and timeless classics that are made from sustainably sourced materials and using sustainable methods. It was launched in 2012 with a focus on development and innovation. The Conscious Exclusive collections have historically comprised a test bed for new, innovative materials and ways of sustainable thinking that are subsequently incorporated across the H&M business. This contributes to the ambitious goal to only use recycled or sustainably sourced materials by 2030.

Moose Knuckles release the new Spring & Summer campaign
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Moose Knuckles release the new Spring & Summer campaign

Fashion Canada’s notoriously intrepid and much acclaimed outwearbrand, Moose Knuckles, debuts its Spring/Summer 2020 campaign ‘Surf Rodeo’, featuring skateboarder and surfer, Evan Mock, his brother, Alika Mock, Canadian model, Melrose Boyer, and Hawaiian surfer and model, Malia Murphy. The campaign, shot on the North Shore of Hawaii, infuses cowboy aesthetics and metropolitan sensibilities for the Spring/Summer 2020 Collection. Styled and co-creative directed by Hawaiian creative, Taylor Okata,and shot by photographer Alana Spencer, sister to Evan and Alika Mock, the Spring/Summer 2020 campaign ties in the feeling of family, Ohana, and celebrates the history and shared culture between Canada and Hawaii. Predating the Wild West, Captain George Vancouver, British Naval officer and explorer, gifted cattle to King Kamehameha I, founder and first ruler of the Kingdom of Hawaii. The King then requested that Mexican vaqueros travel from California to Hawaii to teach their cowboy lifestyle throughout the Islands, what Hawaiians then labeled as “paniolo’ – Hawaiian cowboys. The storyline of the campaign further embodies the Hawaiian way of life; It portrays a group of friends on a Hawaiian adventure that leads them from a beautiful horse ranch to a beach bonfire with the cast ending the day in a sunset surf session. “Moose Knuckles takes a trip to Cowtown, an affectionate nickname for Calgary, the Alberta city steeped in Western culture,” Tu Ly, Moose Knuckles’ VP of Design, explains. Inspired by the Calgary Stampede, one of the world’s largest rodeos, we reinterpreted the stampede’s rich heritage as the Greatest Outdoor Show on Earth to perpetuate the greatest outerwear brand in the nation.” The Spring/Summer 2020 Collection features a variety of lightweight quilted jackets, rainwear, seam-sealed parkas, fitted down jackets, and elevated country-influenced pieces – all in a color palette inspired by the grasslands of the Canadian Prairies, provoking a feeling of nostalgia. The standout piece of the season is a bleached denim jacket with suede fringe in a dramatized 80’s silhouette. This season’s collection includes graphic treatments, ranging from thematic horseshoes to humble “Eat Your Greens Broccoli.” The hardworking looks for the collection are designed with Moose Knuckles’ logo-patterned bandanas. Rounding out the Spring/Summer 2020 Collection, Moose Knuckles introduces custom, hand-made, python and kangaroo cowboy boots with inlay designs made by the Alberta Boot Company.  #MKSurfRodeo https://www.mooseknucklescanada.com/ Canada’s notoriously intrepid and much acclaimed outwearbrand, Moose Knuckles, debuts its Spring/Summer 2020 campaign ‘Surf Rodeo’, featuring skateboarder and surfer, Evan Mock, his brother, Alika Mock, Canadian model, Melrose Boyer, and Hawaiian surfer and model, Malia Murphy. The campaign, shot on the North Shore of Hawaii, infuses cowboy aesthetics and metropolitan sensibilities for the Spring/Summer 2020 Collection. Styled and co-creative directed by Hawaiian creative, Taylor Okata,and shot by photographer Alana Spencer, sister to Evan and Alika Mock, the Spring/Summer 2020 campaign ties in the feeling of family, Ohana, and celebrates the history and shared culture between Canada and Hawaii. Predating the Wild West, Captain George Vancouver, British Naval officer and explorer, gifted cattle to King Kamehameha I, founder and first ruler of the Kingdom of Hawaii. The King then requested that Mexican vaqueros travel from California to Hawaii to teach their cowboy lifestyle throughout the Islands, what Hawaiians then labeled as “paniolo’ – Hawaiian cowboys. The storyline of the campaign further embodies the Hawaiian way of life; It portrays a group of friends on a Hawaiian adventure that leads them from a beautiful horse ranch to a beach bonfire with the cast ending the day in a sunset surf session. “Moose Knuckles takes a trip to Cowtown, an affectionate nickname for Calgary, the Alberta city steeped in Western culture,” Tu Ly, Moose Knuckles’ VP of Design, explains. Inspired by the Calgary Stampede, one of the world’s largest rodeos, we reinterpreted the stampede’s rich heritage as the Greatest Outdoor Show on Earth to perpetuate the greatest outerwear brand in the nation.” The Spring/Summer 2020 Collection features a variety of lightweight quilted jackets, rainwear, seam-sealed parkas, fitted down jackets, and elevated country-influenced pieces – all in a color palette inspired by the grasslands of the Canadian Prairies, provoking a feeling of nostalgia. The standout piece of the season is a bleached denim jacket with suede fringe in a dramatized 80’s silhouette. This season’s collection includes graphic treatments, ranging from thematic horseshoes to humble “Eat Your Greens Broccoli.” The hardworking looks for the collection are designed with Moose Knuckles’ logo-patterned bandanas. Rounding out the Spring/Summer 2020 Collection, Moose Knuckles introduces custom, hand-made, python and kangaroo cowboy boots with inlay designs made by the Alberta Boot Company.  #MKSurfRodeo https://www.mooseknucklescanada.com/

G-Star RAW guerrilla show
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G-Star RAW guerrilla show

Fashion Week On Saturday evening, March 7, Felice Noordhoff opened the G-Star RAW guerrilla show, which literally took travelers and guests through 30 years of denim innovation in the Metro from North to South. The show - a collaboration between G-Star, Amsterdam Fashion Week and the GVB - turned out to be a surprising combination of three Amsterdam brands. Influencers, press and friends of the brand gathered at Metro Station North of the North / South Line. The surprise was great when everyone was asked to board the metro, together with unsuspecting travelers in possession of a valid GVB ticket. During the ride from North to South, models displayed a combination of G-Star RAW icons, such as the 5620 G-Star Elwood, artwork from shows from New York Fashion Week and new Hardcore Denim styles, among others - without interrupting normal service. The unprecedented manifesto of G-Star was evident during the show: dedicated to denim's fabric, craft, culture and history. Gwenda van Vliet, CMO of G-Star RAW: 'We have been innovating in the field of denim for 30 years. We wanted to show this in a unique way. A guerrilla show in a subway tunnel - that's G-Star RAW. ' On Saturday evening, March 7, Felice Noordhoff opened the G-Star RAW guerrilla show, which literally took travelers and guests through 30 years of denim innovation in the Metro from North to South. The show - a collaboration between G-Star, Amsterdam Fashion Week and the GVB - turned out to be a surprising combination of three Amsterdam brands. Influencers, press and friends of the brand gathered at Metro Station North of the North / South Line. The surprise was great when everyone was asked to board the metro, together with unsuspecting travelers in possession of a valid GVB ticket. During the ride from North to South, models displayed a combination of G-Star RAW icons, such as the 5620 G-Star Elwood, artwork from shows from New York Fashion Week and new Hardcore Denim styles, among others - without interrupting normal service. The unprecedented manifesto of G-Star was evident during the show: dedicated to denim's fabric, craft, culture and history. Gwenda van Vliet, CMO of G-Star RAW: 'We have been innovating in the field of denim for 30 years. We wanted to show this in a unique way. A guerrilla show in a subway tunnel - that's G-Star RAW. '

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Louis Vuitton releases new collection TAÏGARAMA
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Louis Vuitton releases new collection TAÏGARAMA

Fashion Louis Vuitton has taken its Taïgarama leather goods collection to the next level with the launch of new shades.   A sense of travel and a new energy emerge from this colourful array of accessories. Under the direction of Virgil Abloh, Louis Vuitton’s artistic director of menswear, the collection has been injected with a few welcome pops of colour for a modern masculine look: Lagoon blue and Volcano orange invigorate this season’s collection for men, along with Bahia yellow, Amazon green, Paci c blue, Antarctica white and Eclipse black.   Launched in 2019, the collection now features a chic and practical North South tote, a new casual and functional backpack and a small sophisticated Messenger bag to complement the House’s iconic styles, such as the Keepall, the Discovery backpack and the Horizon luggage.   Louis Vuitton’s signature Taïga leather contrasts with the classic Monogram canvas across the entire range, showcasing the House’s savoir-faire. Belts, key rings and wallets take their cue from this season’s trainers to celebrate summer in all its colours. This collection promises exciting adventures all over the world, from the city to distant shores. Louis Vuitton has taken its Taïgarama leather goods collection to the next level with the launch of new shades.   A sense of travel and a new energy emerge from this colourful array of accessories. Under the direction of Virgil Abloh, Louis Vuitton’s artistic director of menswear, the collection has been injected with a few welcome pops of colour for a modern masculine look: Lagoon blue and Volcano orange invigorate this season’s collection for men, along with Bahia yellow, Amazon green, Paci c blue, Antarctica white and Eclipse black.   Launched in 2019, the collection now features a chic and practical North South tote, a new casual and functional backpack and a small sophisticated Messenger bag to complement the House’s iconic styles, such as the Keepall, the Discovery backpack and the Horizon luggage.   Louis Vuitton’s signature Taïga leather contrasts with the classic Monogram canvas across the entire range, showcasing the House’s savoir-faire. Belts, key rings and wallets take their cue from this season’s trainers to celebrate summer in all its colours. This collection promises exciting adventures all over the world, from the city to distant shores.

LADY D-LITE
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LADY D-LITE

Accessories Embodying the quintessence of the House’s spirit, the Lady Dior stands out for its architectural lines, symbolic of the excellence in savoir-faire of the Dior Ateliers. The iconic bag is reinvented for the spring-summer 2020 ready-to-wear collection in a fully embroidered version, reflecting Dior’s exclusive know-how, called Lady D-Lite. Its creation is the result of a unique ritual: the realization of 3-D tone-on-tone embroideries based on the Cannage motif, followed by the meticulous assembly work on a wooden form, ending with a special finish that makes the bag more hard-wearing for everyday use. The metallic parts – including clasps, eyelets and reinterpreted charms in tribute to the lucky tokens Monsieur Dior always had on him – further enhance this emblem of elegance. Each intricately thought- out detail contributes to its beauty, including the “Christian Dior” signature that punctuates its timeless, graphic style. Delivered with a matching strap, this new object of desire is available in gray, black, beige, pink and white in order to adapt to every look. Requiring infinite precision, the bag’s fabrication involves a combination of passion and patience. This creation can also be personalized at exclusive Dior events. more on dior.com Embodying the quintessence of the House’s spirit, the Lady Dior stands out for its architectural lines, symbolic of the excellence in savoir-faire of the Dior Ateliers. The iconic bag is reinvented for the spring-summer 2020 ready-to-wear collection in a fully embroidered version, reflecting Dior’s exclusive know-how, called Lady D-Lite. Its creation is the result of a unique ritual: the realization of 3-D tone-on-tone embroideries based on the Cannage motif, followed by the meticulous assembly work on a wooden form, ending with a special finish that makes the bag more hard-wearing for everyday use. The metallic parts – including clasps, eyelets and reinterpreted charms in tribute to the lucky tokens Monsieur Dior always had on him – further enhance this emblem of elegance. Each intricately thought- out detail contributes to its beauty, including the “Christian Dior” signature that punctuates its timeless, graphic style. Delivered with a matching strap, this new object of desire is available in gray, black, beige, pink and white in order to adapt to every look. Requiring infinite precision, the bag’s fabrication involves a combination of passion and patience. This creation can also be personalized at exclusive Dior events. more on dior.com

DIOR for Fall & Winter 2020-2021
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DIOR for Fall & Winter 2020-2021

Fashion Week “It doesn’t matter where we start from1...” Carla Lonzi, Autoritratto, 1969. Autobiography, self-portrait, story. Associating places, images, words. Freely, with fresh eyes. For this fall-winter 2020- 2021 ready-to-wear collection, Maria Grazia Chiuri maps out an atlas of emotions through the prism of her teenage diary. Two photos of her mother transport her back to this time in her life, a laboratory brimming with possibilities of what the future may hold. Images reappear, including photos of actresses who served as inspiration for clients of her mother’s couture atelier, as well as for the Creative Director herself, who used fashion as a way of asserting herself, of rebelling, and communicating to others how she wanted to be perceived. Next came other photos from the past that she revisits with her vision today: Germana Marucelli’s studio in Milan, designed by artist Paolo Scheggi; that of Mila Schön by Ugo Mulas and, lastly, portraits of Carla Accardi. This arborescent diagram inspired Maria Grazia Chiuri’s very own The Little Dictionary of Fashion2, with jeans, as well as the checks that Monsieur Dior was so fond of. “I love checks. They can be fancy and simple; elegant and easy; young and always right3.” Checks resurface on an ensemble designed by Marc Bohan: it’s this outfit, with the motif placed on the bias, that inspired the structure of the collection’s skirts. There’s also the pea coat and pleated skirts. Little collars with ties. Black and white. All this is at the heart of a perfectly balanced collection. A polka dot scarf found in the Dior archives serves as the starting point for a series of dresses in various lengths that explore the print’s infinite possibilities. As Christian Dior writes in his The Little Dictionary of Fashion: “I would say the same about dots as about checks. They are lovely, elegant, easy and always in fashion.3” Not to mention fringes, which provide mobile ornamentation on long skirts. Knitwear spans all the wardrobe essentials: sweaters, jackets, skirts, and pants. The show venue was designed in collaboration with the Claire Fontaine collective, which has exhibited at the National Gallery of Modern and Contemporary Art in Rome. The museum is also home to the archives of Carla Lonzi, a charismatic figure who was an art critic before committing to the feminist cause. “Io Dico Io – I Say I4”, the title of an upcoming exhibition dedicated to Italian women artists, supported by Dior, becomes the starting point for a series of manifesto-like phrases. Evoking these words in English – “I Say I” – right at the show’s entrance brings to life a story of powerful self-assertion. They are the symbol of a joyful singularity, as well as a creative and collective way of approaching the multiple aspects of feminine subjectivity — and the infinite project that femininity represents.   “It doesn’t matter where we start from1...” Carla Lonzi, Autoritratto, 1969. Autobiography, self-portrait, story. Associating places, images, words. Freely, with fresh eyes. For this fall-winter 2020- 2021 ready-to-wear collection, Maria Grazia Chiuri maps out an atlas of emotions through the prism of her teenage diary. Two photos of her mother transport her back to this time in her life, a laboratory brimming with possibilities of what the future may hold. Images reappear, including photos of actresses who served as inspiration for clients of her mother’s couture atelier, as well as for the Creative Director herself, who used fashion as a way of asserting herself, of rebelling, and communicating to others how she wanted to be perceived. Next came other photos from the past that she revisits with her vision today: Germana Marucelli’s studio in Milan, designed by artist Paolo Scheggi; that of Mila Schön by Ugo Mulas and, lastly, portraits of Carla Accardi. This arborescent diagram inspired Maria Grazia Chiuri’s very own The Little Dictionary of Fashion2, with jeans, as well as the checks that Monsieur Dior was so fond of. “I love checks. They can be fancy and simple; elegant and easy; young and always right3.” Checks resurface on an ensemble designed by Marc Bohan: it’s this outfit, with the motif placed on the bias, that inspired the structure of the collection’s skirts. There’s also the pea coat and pleated skirts. Little collars with ties. Black and white. All this is at the heart of a perfectly balanced collection. A polka dot scarf found in the Dior archives serves as the starting point for a series of dresses in various lengths that explore the print’s infinite possibilities. As Christian Dior writes in his The Little Dictionary of Fashion: “I would say the same about dots as about checks. They are lovely, elegant, easy and always in fashion.3” Not to mention fringes, which provide mobile ornamentation on long skirts. Knitwear spans all the wardrobe essentials: sweaters, jackets, skirts, and pants. The show venue was designed in collaboration with the Claire Fontaine collective, which has exhibited at the National Gallery of Modern and Contemporary Art in Rome. The museum is also home to the archives of Carla Lonzi, a charismatic figure who was an art critic before committing to the feminist cause. “Io Dico Io – I Say I4”, the title of an upcoming exhibition dedicated to Italian women artists, supported by Dior, becomes the starting point for a series of manifesto-like phrases. Evoking these words in English – “I Say I” – right at the show’s entrance brings to life a story of powerful self-assertion. They are the symbol of a joyful singularity, as well as a creative and collective way of approaching the multiple aspects of feminine subjectivity — and the infinite project that femininity represents.  

BOSS Pre-Fall collection
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BOSS Pre-Fall collection

Fashion BOSS releases the new pre-Fall 2020 collection for men and women.     BOSS releases the new pre-Fall 2020 collection for men and women.    

American Vintage Spring & Summer campaign
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American Vintage Spring & Summer campaign

Fashion Once again, photographer Julia Champeau immortalises the spring/summer 2020 collection on film.   In the streets of a Mediterranean city, she captures for just a moment this luminous, unique, urban atmosphere, steeped in history. Trailing  close  behind  Lily  Taieb,  Devon  Ross  and  Étienne  de  Testa... The  wanderings  of  these  three  new  faces  reflect  their style. Between the rigorous Bauhaus architecture and the warm softness of sunbeams. First and foremost, in this singular encounter between past and present, the friends represent a moment like the anti-heroes of a Larry Clark film, draped in nonchalance. The oversized shapes and 90s sportswear take their inspirations in the past to tell stories of the present. The freedom to wear anything. Girl or boy, depending on your mood. The outfits match and mismatch. There are no more rules. It’s a state of mind. Omnipresent, cotton enwraps bodies and enhances movements. Denim, gabardine, poplin. Striding forward in canvas sneakers on the pavement or in the sand.  Once again, photographer Julia Champeau immortalises the spring/summer 2020 collection on film.   In the streets of a Mediterranean city, she captures for just a moment this luminous, unique, urban atmosphere, steeped in history. Trailing  close  behind  Lily  Taieb,  Devon  Ross  and  Étienne  de  Testa... The  wanderings  of  these  three  new  faces  reflect  their style. Between the rigorous Bauhaus architecture and the warm softness of sunbeams. First and foremost, in this singular encounter between past and present, the friends represent a moment like the anti-heroes of a Larry Clark film, draped in nonchalance. The oversized shapes and 90s sportswear take their inspirations in the past to tell stories of the present. The freedom to wear anything. Girl or boy, depending on your mood. The outfits match and mismatch. There are no more rules. It’s a state of mind. Omnipresent, cotton enwraps bodies and enhances movements. Denim, gabardine, poplin. Striding forward in canvas sneakers on the pavement or in the sand. 

Ninamounah's Collection 005
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Ninamounah's Collection 005

Fashion Week Ninamounah is an Amsterdam-based label headed by creative director and designer Ninamounah Langestraat and brand director Robin Burggraaf, using biological methods to dissect the deeper layers of the cultural mantle found in fashion design. Emphasizing instinctive and experimental strengths that transcend bodily and mental conventions and constructs. Ninamounah is making the unusual usual—transgressing comfort zones in fashion and exploring humans animalistic side.   The second act of Ninamounah's fifth collection continues to transfigure the concept of Metamorphosis following previous conceptual explorations of the intersection between biology and fashion design. Bypassing evolution by synthesizing traits of our animal ancestors and our techno-future. Instinct lead the way, forced by a collective memory between all species.   Meta·​mor·​pho·​sis: a morphological mutation, a time of dramatic change in form and appearance, affecting the core of one's being. After the completed metamorphosis the transformation becomes visible. From larva to cocoon, the organism finally enters its final stage. A time of sexual maturity.   Shapes and proportions carry both robust stillness and fluid movement, like metamorphosing lobster. Adapting to its surroundings, our muse represents an infinite of possibilities. Motor references are visible in office wear, a shirt transforms into a high cut bodysuit. Draped looks are liquified into momentous designs.   Traditional shirting and tailoring comes with an exoskeleton of boning, creating dominant silhouettes and strong shoulders. A layered suit and a sleeveless puffer coat reference a protective shell still in the process of growth. Capturing a freedom of spirit, stereotypical staples are reinterpreted with a luxurious punk attitude. A matching shirt and tie combo paired with a hybrid of a pleated skirt and tailored trousers.   A disfigurement of the artisanal tradition. Pinstripe blues and blacks, herringbone browns and green and grey checks come in pure virgin wool and luxurious silks. Reinterpretations of the label's key pieces, the garments are a natural extension of their archival counterparts. Ninamounah does not aim to reinvent itself drastically every new season, but chooses to slowly grow with time, opting to perfect and reinterpret its own core pieces.   A hybrid of past and future.   PRODUCTION Made in Amsterdam, Ninamounah is committed to have a positive impact on its production chain. Working closely with local ateliers, they are perfectly equipped to ensure the integrity of both the garments and the teams producing them.    Deadstock garments are heavily reworked and re-tailored into sensual and subversive shapes. By embracing the method of recycling and using materials with a specific user's history for our designs, Ninamounah synthesizes traces of a forlorn past with future realities while pushing fashion into aa sustainable practice.    Tailoring grows the body strong, motor garments keep the spirit restless   ARTIST COLLABORATION STEF VAN LOOVEREN Stef Van Looveren (1992) is an Antwerp based multidisciplinary genderfluid artist. They studied Fine Arts at Central Saint Martins, London and Sint Lucas, Antwerp.   Stef Van Looveren's practice translates itself into video installation, photo, sculpture and performance. Van Looveren uses the installations as an attempt to reflect and dismantle the performativity of our human behaviour, primarily within the notion of gender. Playfully mimicking our social conducts along with visual culture, their work moves towards a surreal gesture.   His DPA Bags are modelled on genitalia and are moulded on a diverse range of body types in order to be as inclusive as possible. The bags support their vision that 'sex' should be seen as an interchangeable, wearable accessory, something that the wearer can play around with. Celebrating the distinction between 'sex' and 'gender'. Ninamounah is an Amsterdam-based label headed by creative director and designer Ninamounah Langestraat and brand director Robin Burggraaf, using biological methods to dissect the deeper layers of the cultural mantle found in fashion design. Emphasizing instinctive and experimental strengths that transcend bodily and mental conventions and constructs. Ninamounah is making the unusual usual—transgressing comfort zones in fashion and exploring humans animalistic side.   The second act of Ninamounah's fifth collection continues to transfigure the concept of Metamorphosis following previous conceptual explorations of the intersection between biology and fashion design. Bypassing evolution by synthesizing traits of our animal ancestors and our techno-future. Instinct lead the way, forced by a collective memory between all species.   Meta·​mor·​pho·​sis: a morphological mutation, a time of dramatic change in form and appearance, affecting the core of one's being. After the completed metamorphosis the transformation becomes visible. From larva to cocoon, the organism finally enters its final stage. A time of sexual maturity.   Shapes and proportions carry both robust stillness and fluid movement, like metamorphosing lobster. Adapting to its surroundings, our muse represents an infinite of possibilities. Motor references are visible in office wear, a shirt transforms into a high cut bodysuit. Draped looks are liquified into momentous designs.   Traditional shirting and tailoring comes with an exoskeleton of boning, creating dominant silhouettes and strong shoulders. A layered suit and a sleeveless puffer coat reference a protective shell still in the process of growth. Capturing a freedom of spirit, stereotypical staples are reinterpreted with a luxurious punk attitude. A matching shirt and tie combo paired with a hybrid of a pleated skirt and tailored trousers.   A disfigurement of the artisanal tradition. Pinstripe blues and blacks, herringbone browns and green and grey checks come in pure virgin wool and luxurious silks. Reinterpretations of the label's key pieces, the garments are a natural extension of their archival counterparts. Ninamounah does not aim to reinvent itself drastically every new season, but chooses to slowly grow with time, opting to perfect and reinterpret its own core pieces.   A hybrid of past and future.   PRODUCTION Made in Amsterdam, Ninamounah is committed to have a positive impact on its production chain. Working closely with local ateliers, they are perfectly equipped to ensure the integrity of both the garments and the teams producing them.    Deadstock garments are heavily reworked and re-tailored into sensual and subversive shapes. By embracing the method of recycling and using materials with a specific user's history for our designs, Ninamounah synthesizes traces of a forlorn past with future realities while pushing fashion into aa sustainable practice.    Tailoring grows the body strong, motor garments keep the spirit restless   ARTIST COLLABORATION STEF VAN LOOVEREN Stef Van Looveren (1992) is an Antwerp based multidisciplinary genderfluid artist. They studied Fine Arts at Central Saint Martins, London and Sint Lucas, Antwerp.   Stef Van Looveren's practice translates itself into video installation, photo, sculpture and performance. Van Looveren uses the installations as an attempt to reflect and dismantle the performativity of our human behaviour, primarily within the notion of gender. Playfully mimicking our social conducts along with visual culture, their work moves towards a surreal gesture.   His DPA Bags are modelled on genitalia and are moulded on a diverse range of body types in order to be as inclusive as possible. The bags support their vision that 'sex' should be seen as an interchangeable, wearable accessory, something that the wearer can play around with. Celebrating the distinction between 'sex' and 'gender'.

CHANEL Fall & Winter 2020-2021
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CHANEL Fall & Winter 2020-2021

Fashion Week “A very simple, very pure momentum. Romanticism but without any flourishes. Emotions but without any frills,” explains Virginie Viard. “Movement, air... For the runway show, no frame. I don’t like framing.” Freedom, energy, desire for the absolute. Gabrielle Chanel - always - whose racehorse was called ‘Romantica’, the film Les Biches by Chabrol for his Parisiennes who are as feminine as they are amazones, and a photo of Karl Lagerfeld wearing a striped suit with riding boots.   For this CHANEL Fall-Winter 2020/21 Ready-to-Wear collection, “almost no dresses, just casaques (jockey silks). Jodhpurs that open over seven-league boots, a nod to those belonging to Karl. For the first time there are press studs on the suits for a more lively gesture,” continues Virginie Viard. Lots of black and white. Just a few touches of pale green and the emblematic pink of the House. A softness. An outline, punctured with imposing jewellery.   “I love CHANEL so much, this collection could only be a new ode.”   #CHANELFallWinter “A very simple, very pure momentum. Romanticism but without any flourishes. Emotions but without any frills,” explains Virginie Viard. “Movement, air... For the runway show, no frame. I don’t like framing.” Freedom, energy, desire for the absolute. Gabrielle Chanel - always - whose racehorse was called ‘Romantica’, the film Les Biches by Chabrol for his Parisiennes who are as feminine as they are amazones, and a photo of Karl Lagerfeld wearing a striped suit with riding boots.   For this CHANEL Fall-Winter 2020/21 Ready-to-Wear collection, “almost no dresses, just casaques (jockey silks). Jodhpurs that open over seven-league boots, a nod to those belonging to Karl. For the first time there are press studs on the suits for a more lively gesture,” continues Virginie Viard. Lots of black and white. Just a few touches of pale green and the emblematic pink of the House. A softness. An outline, punctured with imposing jewellery.   “I love CHANEL so much, this collection could only be a new ode.”   #CHANELFallWinter

GUCCI releases Eyewear campaign for Spring & Summer
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GUCCI releases Eyewear campaign for Spring & Summer

Accessories For its new Spring Summer eyewear advertising campaign, Gucci moved to the Amoeba Music Hollywood store in Los Angeles to pay homage to that staple of American ‘80s teen movies, the record and VHS rental store.Creative Director Alessandro Michele mines the colourful neon-lit setting of this archetypal hangout for youth culture to showcase the spirit of individuality. In this new campaign, the browsing customers suggest many narratives, and in their attitude of proud freedom speak of Gucci’s desire to encourage self-expression.   Chinese actress and brand ambassador Ni Ni stars once again in theHouse eyewear advertisingcampaign, and is joined for the second time by Kai, the South Korean singer, actor and dancer, member of the EXO boy band, and global male ambassador for Gucci eyewear.Models Delphi McNicol, Azu Nwogu and Jana Jonckheere also appear in the campaign. Shot by cult filmmaker and photographer Harmony Korine, the campaign presents candid portraits – in still and moving images – of individuals or couples within the rich setting of the record store with its stacks and shelves of vinyl, tapes, CDs and videos. The emphasis is on close-up crops that bring the eyewear to the fore – both Gucci optical glasses and sunglasses – while the busy and vibrant background, alive with pop-culture graphics, suggests the energy and excitement of the retro music scene. The film also pays homage to those days when the local record shop or video exchange would be a social nexus, with the narrative plot showing customers meeting up in the store and trying on the glasses, while browsing the tapes and CDs. more on gucci.com             Creative Director: Alessandro Michele Art Director: Christopher SimmondsPhotographer/Director: Harmony Korine Styling: Jonathan Kaye Hair Stylist: Alex BrownsellMake Up: Thomas de Kluyver and Gao Jian For its new Spring Summer eyewear advertising campaign, Gucci moved to the Amoeba Music Hollywood store in Los Angeles to pay homage to that staple of American ‘80s teen movies, the record and VHS rental store.Creative Director Alessandro Michele mines the colourful neon-lit setting of this archetypal hangout for youth culture to showcase the spirit of individuality. In this new campaign, the browsing customers suggest many narratives, and in their attitude of proud freedom speak of Gucci’s desire to encourage self-expression.   Chinese actress and brand ambassador Ni Ni stars once again in theHouse eyewear advertisingcampaign, and is joined for the second time by Kai, the South Korean singer, actor and dancer, member of the EXO boy band, and global male ambassador for Gucci eyewear.Models Delphi McNicol, Azu Nwogu and Jana Jonckheere also appear in the campaign. Shot by cult filmmaker and photographer Harmony Korine, the campaign presents candid portraits – in still and moving images – of individuals or couples within the rich setting of the record store with its stacks and shelves of vinyl, tapes, CDs and videos. The emphasis is on close-up crops that bring the eyewear to the fore – both Gucci optical glasses and sunglasses – while the busy and vibrant background, alive with pop-culture graphics, suggests the energy and excitement of the retro music scene. The film also pays homage to those days when the local record shop or video exchange would be a social nexus, with the narrative plot showing customers meeting up in the store and trying on the glasses, while browsing the tapes and CDs. more on gucci.com             Creative Director: Alessandro Michele Art Director: Christopher SimmondsPhotographer/Director: Harmony Korine Styling: Jonathan Kaye Hair Stylist: Alex BrownsellMake Up: Thomas de Kluyver and Gao Jian

CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made
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CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made

Beauty Guided by a unique expert approach, CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made. From the beginning, CHANEL has been cultivating the idea of beauty that reaps what it sows. The House strives to always remember that nature's intelligence is supreme by maintaining an uninterrupted dialog with the natural world. Its creative expertise is expressed in the selection of the best ingredients, cultivated at the heart of unique ecosystems in the best conditions for the best results.   A CULTURE OF SINGULARITY, FOUNDED ON KNOWLEDGE: Guided by a unique expert approach, CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made. These are true centers for botanical research, cultivation and experimentation in view of creating exclusive natural ingredients of a unique quality for use in the composition of its beauty care products.   A CULTURE OF COMMITMENT, DICTATED BY RESPECT: Choosing beauty at every step of the creative process is a commitment that goes beyond aesthetics. Designed to suit the natural settings that welcome them, these open-sky laboratories are the fruit of an approach of excellence that cultivates an expert botanical and environmental approach based on the fundamental principles of responsibility. Together, the participants work in the service of a single vision.   A CULTURE OF INTUITION ALWAYS INSPIRED BY OBSERVATION: CHANEL believes in the long-term view of research, creation and innovation. This long-term view does not exclude the flash of intuition, but it always combines intuition with observation, which aims at making discoveries without turning our backs on our legacy. CHANEL does not allow the breathless clip of daily news and trends to dictate its pace, preferring the right course of action performed in its own time. The future is unpredictable, but we can prepare for it.   A SCIENTIFIC CULTURE THAT LEADS TO INVENTION: It is not possible to invent an active ingredient without inventing the way it will be used. To extract the quintessence of each plant without tainting its powers, CHANEL has developed innovative, original extraction and separation techniques that are tailored to each one. And since each plant – each molecule – is different, it is necessary to invent, innovate and start over each time.   A CERTAIN IDEA OF CULTIVATING BEAUTY… Guided by a unique expert approach, CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made. From the beginning, CHANEL has been cultivating the idea of beauty that reaps what it sows. The House strives to always remember that nature's intelligence is supreme by maintaining an uninterrupted dialog with the natural world. Its creative expertise is expressed in the selection of the best ingredients, cultivated at the heart of unique ecosystems in the best conditions for the best results.   A CULTURE OF SINGULARITY, FOUNDED ON KNOWLEDGE: Guided by a unique expert approach, CHANEL is pursuing the establishment of exceptional plant centers by creating open-sky laboratories to cultivate the finest plants from which its active ingredients are made. These are true centers for botanical research, cultivation and experimentation in view of creating exclusive natural ingredients of a unique quality for use in the composition of its beauty care products.   A CULTURE OF COMMITMENT, DICTATED BY RESPECT: Choosing beauty at every step of the creative process is a commitment that goes beyond aesthetics. Designed to suit the natural settings that welcome them, these open-sky laboratories are the fruit of an approach of excellence that cultivates an expert botanical and environmental approach based on the fundamental principles of responsibility. Together, the participants work in the service of a single vision.   A CULTURE OF INTUITION ALWAYS INSPIRED BY OBSERVATION: CHANEL believes in the long-term view of research, creation and innovation. This long-term view does not exclude the flash of intuition, but it always combines intuition with observation, which aims at making discoveries without turning our backs on our legacy. CHANEL does not allow the breathless clip of daily news and trends to dictate its pace, preferring the right course of action performed in its own time. The future is unpredictable, but we can prepare for it.   A SCIENTIFIC CULTURE THAT LEADS TO INVENTION: It is not possible to invent an active ingredient without inventing the way it will be used. To extract the quintessence of each plant without tainting its powers, CHANEL has developed innovative, original extraction and separation techniques that are tailored to each one. And since each plant – each molecule – is different, it is necessary to invent, innovate and start over each time.   A CERTAIN IDEA OF CULTIVATING BEAUTY…

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