Gentle Monster and Jennie Kim have used their creative skills to transcend the realm of eyewear with its eye-catching charm designs, encouraging a diverse expression of style.

The Jentle Salon collection consists of eight different frame silhouettes, featuring innovative elements such as detachable charms as well as temples that slide into hair, resembling a barrette. There are a range of 11 charms that comprise of Jennie’s favorites things such as capybaras and clouds.

The frames will be available at Gentle monster online and offline stores. Also get the chance to experience Jennie’s captivating and unique salon through special pop-ups in 13 global cities and a dreamy campaign featuring the customizable frames.

Gentle Monster and Jennie’s conception of Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection. The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.