Tailoring has always been at the heart of the BOSS design DNA, and its confident impression reinforces the brand’s core motto, Be Your Own BOSS. For its Fall/Winter 2023 fashion show, presented in Milan’s Allianz MiCo conference center on September 22 before a group of over 1.000 guests, BOSS revisited its heritage through a thoroughly modern lens.

The collection theme, “CorpCore,” saw the show venue transformed into the BOSS Techtopia: an ephemeral workplace and oasis of tranquility and ergonomic design, where the needs of body and mind are seamlessly integrated. By combining the wonders of game-changing technologies, such as robotics, with lush green spaces, the BOSS Techtopia presented a calm atmosphere and a positive, inspiring view of tomorrow.

Here, at the intersection of humanity and technology, we meet Sophia: the highlight of the BOSS Techtopia. Created by Hong Kong-based Hanson Robotics, Sophia represents some of the world’s most advanced technology in robotics. The original robot citizen, Sophia manned the entrance of the BOSS fashion show, interacting with guests thanks to the ability to recognize faces, hand gestures – and even register human emotional expressions in conversation. In an unexpected twist, Sophia was sitting at a desk in the front row watching the models as they took to the runway.

Following their surreal welcome from Sophia, guests then entered the BOSS Techtopia via tunnels filled with life-sized holograms offering multilingual greetings, leading to a mesmerizing, screen-filled lobby. From the lobby, attendees accessed the striking runway space, which combined traditional office fixtures with futuristic, inspiring, tech-infused elements.

“The BOSS Fall/Winter 2023 collection is an evolution of our brand’s tailoring heritage,” says Marco Falcioni, SVP of Creative Direction at HUGO BOSS. “I loved the creative challenge of taking the traditional office attire of the executive – a look not typically associated with breaking boundaries – and shaking it up to make it new, exciting, and representative of the multi-faceted modern BOSS. It’s a celebration of suiting as a tool for empowerment, confidence, and individuality – values that drive our core message, ‘Be Your Own BOSS’.“

With a theme that Falcioni dubs “CorpCore,” the new collection breaks the codes of traditional office attire with contemporary spins on classic staples in men’s and women’s wardrobes, from blazers and suits to shirts and pencil skirts. Modern, super-stretch suiting has been made from the brand’s bestselling performance fabric, printed with traditional patterns, while deconstructed designs honor BOSS’s signature craftsmanship in a refreshing way. Belting adds definition to boxy cuts; deep slits and double-way zips bring intrigue and versatile styling options to timeless silhouettes.

The collection is rich in crisp, structured fabrics and sharp silhouettes, with an emphasis on a clean, uninterrupted look. Visible buttons and zips are removed from their typical placements, putting focus on the tailoring expertise that BOSS is known for. Its sophisticated, muted color palette draws from the neutral hues commonly seen in the corporate workplace, ranging from timeless gray and white to shades of brown and green. Black – a classic in any BOSS collection – also features heavily, including on pieces adorned with the signature B-monogram pattern, which links back to the brand’s corporate identity.

In the realm of accessories, playful references to office objects like paper clips, pens, and folders are reworked in unexpected means. Details such as numerical locks on briefcases lend a statement finish to bags and shoes.