“The Hermès woman observes the world with an active gaze. She is, above all, a woman who observes.”

— Pierre-Alexis Dumas, Artistic Director of Hermès

In a world bustling with constant change, the art of observation is a timeless skill. Hermès, the renowned French luxury brand, has always cherished this art, drawing inspiration from the world’s subtle nuances and beauty. Through its journey of crafting elegance, Hermès now unveils a new chapter in its tale of beauty – Le Regard Hermès.

A Visionary Pursuit of Beauty

Émile Hermès, the grandson of the house’s founder Thierry Hermès, was a man who never stopped observing the evolving world. His curiosity and keen outlook shaped the distinct character of Hermès. This character is marked by simplicity, the significance of gestures and their fluidity, and a unique perspective on the world, with an inclination to extract the magic from ordinary objects. The Hermès eye delves into the realms of beauty and reveals its treasures.

The Birth of Hermès Beauty

In 2020, Hermès Beauty made its debut as a métier among métiers at the house. It was built upon fundamental principles of objects, materials, colors, techniques, and ethical concerns. These principles emerged from an essential quest for beauty. Le Regard Hermès is the latest chapter in this quest, combining technical expertise with mastery over shades, textures, and techniques. It celebrates color, light, and mysterious harmonies, outlining a gesture that is both essential and multifaceted. Le Regard Hermès marks the fulfillment of a beauty story, opening up the realm of full Hermès makeup.

Eyes as a Mirror to the Soul

The eyes, often referred to as the windows to the soul, silently capture the world, influencing desire and reflecting emotions. They give texture to what’s real and provide a pathway through our perceptions. With a single glance, the eyes convey the proportion of shadow and light in one’s personality. Accentuating the eyes and revealing their radiance and acuity adds substance to our inner selves. Makeup evokes moods and feelings, making it a powerful means of guiding our emotions towards harmony.

A New Chapter of Hermès Beauty

This new chapter of Hermès Beauty highlights an expressive and mysterious facet of femininity, one that seeks sincerity, aligns with desires, and remains open to the world.

A Shared Vision

Le Regard Hermès stems from the shared visions of a talented team, combining inspirations to express the technical and aesthetic fundamentals and ethical concerns of the house through signature creations. Pierre-Alexis Dumas, Artistic Director of Hermès, Gregoris Pyrpylis, Creative Director for Hermès Beauty, and Pierre Hardy, Creative Director for Hermès shoes, jewelry, and designer of objects for Hermès Beauty, collaborated to create a new language for expressing emotions through this eye makeup collection.

Shadow and Line: Two Complementary Approaches

The objects in the Le Regard Hermès line give meaning to beauty rituals, encouraging self-kindness. Shadows and highlights applied to the eyelids enhance or temper the gaze, while a line intensifies and accentuates. These complementary approaches create a canvas for self-expression and emphasize the uniqueness of one’s eyes.

Tools for Easy Application

The Le Regard Hermès line includes four brushes, each designed to serve a specific purpose: Prepare, Shade and Intensify, Mix and Blend, and Touch-up and Line. These brushes, made from lacquered wood, are artisanally crafted in France.

Mascara: Lash to Lash Volume

Hermès introduces an elegant and precise mascara with a refined design. Its ultra-fine technical wand, made with plant fibers derived from the castor bean, extends and defines lashes one by one for lash-by-lash volume. The mascara is suitable for sensitive eyes, easy to apply and layer, and can be removed with warm water. With six deep and dense shades, this mascara embraces Hermès’ daring approach to color.

Courbe-cils: The Essential for Elevated Eyes

The Courbe-cils, an essential tool, optimizes and fixes the natural curl of lashes. This satin-finish black metal tool, adorned with a grey-blue silicone pad and a golden handle featuring the Hermès signature, is the key to achieving elevated eyes.

Hermès, with Le Regard Hermès, continues its legacy of combining elegance, beauty, and craftsmanship. It’s an invitation to observe the world with an active gaze, to express one’s inner beauty, and to embrace the mysteries of femininity. In the eyes of Hermès, beauty is an eternal art, an ode to the world, and an expression of the soul.