words by DEMET KAMBUROGLU

Set against the picturesque backdrop of the coastal greens, Jacquemus introduces its latest campaign for the “Le Mariage” collection. Envisioning a summer wedding through the pastoral framing, the eye-catching imagery invites you to a vibrant scene of love and laughter. Redefining feminine elegance through the lens of the visionary designer, the collection is a reminiscence of romance.

In a gleaming portrait of seaside adventures, the sheer fabrics falling onto the tailored pieces draw attention. Exceeding the expectations of bridalwear, each garment, accessory, and detail serves as a testament to the designer’s unparalleled creativity. Bridesmaids boldly pose for the focus of the camera in their matching set of vibrant hues, paired with large monochromatic hats. The campaign is an epitome of a modern-day love celebration with a touch of traditional elegance of South-France aesthetics.

Celebrating the touch of femininity on the striking allure of love, each frame writes a new story on the beautiful occasion. For those who wish to look further, the collection is now available online.

photographer OLIVER HADLEE PEARCH
styling KATIE BURNETT