Anti Social Social Club will release its Spring/Summer 2024 Major collection, a capstone seasonal drop featuring streetwear staples, eccentric accessories and—a first for the brand—exclusive luxury collectibles.

The “I Never Thought It Would Be Like This” collection will feature a far-reaching assortment of Anti Social Social Club statement pieces. The collection is available while supplies last and includes limited designs of hoodies and tees, specialty items like work jackets and dog tees, and a suite of eccentric and customized accessories, including a barrage knife, ashtray, cannabis grinder (it’s 4/20), BDSM bracelet, diffusers and much more.

A first for the brand, the Spring/Summer 2024 Major will also include a bespoke capsule collection of luxury items, customized with the Anti Social Social Club logo.

The capsule collection will include:

  • Anti Social Social Club x Pro Hunter customized Rolex submariner ($29,000)
  • Anti Social Social Club x Maison Raksha engraved Apple AirPods Max ($2,000);
  • Customized Rimowa Classic Cabin carry-on ($1,900)
  • Customized Goyard Portefeuille Matignon GM wallet ($1,600) and Saint Louis PM bag ($2,100).

From Anti Social Social Club: “Our S/S 24 Major collection is a bold statement from our brand. We hope the luxury items in the collection—including notable collaborations with Pro Hunter and Maison Raksha—disrupt our seasonal drop and offer the Anti fan an exclusive and singular set of customizations. You won’t find our tag on luxury products like this anywhere else—and these are the only ones we’re making.”

The ASSC x Pro Hunter customized 41mm Rolex Submariner features a matt black DLC coating and ASSC logo in a black high-gloss finish with matt gray and neon green accents. The color scheme evokes ASSC’s history of collaborations with high-performance motorsports.

From Nikita Choraria, Creative Director of Pro Hunter: “The ASSC and Pro Hunter brands both have cult followings and appeal to a demographic demanding something rare. Having followed the ASSC brand with admiration for many years, we were stoked to be approached by them for this one of a kind collaboration. This collaboration with ASSC embodies the Pro Hunter’s values of rarity, stealth and high-performance.”

The exclusive luxury items will be available for purchase at 8AM PST (5PM CEST) at Anti Social Social Club’s online store alongside the Spring/Summer 2024 collection but will be extremely limited.