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In conversation with Joachim Pastor
1708

In conversation with Joachim Pastor

Music We had a pleasure speaking with artist Joachim Pastor.         Who introduced you to music and how were your conservatory years?   I started music when I was four years old. My parents after some time pretty much forced me to get into the conservatory and learn music. My sister back then was already studying piano. She did 13 years of piano and I did 7 years of traverse flute, then continued with guitar and other instruments. The environment at the conservatory was very competitive, you always have to be the best, and auditions can become pressuring. My sister was always crying after her auditions. The perfect way to learn music huh? I never put too much effort, I almost felt I was doing nothing, but teachers somehow wanted me to stay, they saw natural talent in me I guess. Later on, in my conservatory years, I was doing guitar, and it was really difficult to get a band. You know at 14 years old the logistics of having a band are impossible. You need to find a space to do music, a place to move around, etc, and in Paris, it’s difficult. So I told my teacher that I wanted to record my guitar and make my own backing tracks. I wanted to make my own production with my guitar, as if I had a band but I’m on my own. So he then showed me some software, the first time that I saw software that wasn’t for gaming. After that, I kept doing music all the time.   When I think about my conservatory years, the teachers, and their talks about talent, I realized that at the end of the day, you don’t need a school or a conservatory to become a good musician. I have friends that can sing perfect melodies and have no musical background for example. I have forgotten all of the theory I’ve learned there and I don’t know if I would be able to read music sheets now. You don’t need that to do music, you just need a lot of work, dedication, and passion.     Inspired by figures like Daft Punk, Sonata Arctica, and Jean-Michel Jarre, what are the tracks/albums you enjoy the most of, and why so?   From Daft Punk, the two albums I prefer the most are Homework and Discovery, the latter being one of the first albums I had as a child. I think it's one of the albums I listened to the most in my life. I really love Daft Punk, it's a group that really shaped me as an artist when growing up. Those two albums are masterpieces for me. The sound, the mixing, the energy, and the melodies I think are so perfect.   My father took me to a Jean - Michel Jarre concert in Versailles when I was 5 years old, and I still have memories of it. I always loved his synthesizer sounds, it was less of a beat and more of an experiment. As a child I loved big synth machines, and you know, I’m a geek myself, so I’ve always been fascinated by them. Sonata Arctica is one of my favorite bands, it’s a para metal band from Finland and in my opinion, their best album is Silence and Ecliptica. It’s top super quality material. I also listened to a bunch of Queen in my life. I’ve listened to so much music in my life, but in general, these are the artists that I have listened to repeatedly.     When playing live, what are the main things to keep in mind as a performer?   My advice, and believe me, I’ve learned it the hard way, is that you have to connect to the crowd. When I was starting to play live 10 years ago, I would be fully focused on my thing and I wouldn’t even look at the crowd. I was just focused on my music and hoping that by making my sound great people will enjoy it. It doesn’t work that way. Basically, the crowd does what you do. If you see EDM performances, when the DJs clap their hands, everyone does it too. People when they come to a show they just want to have fun. Stay connected to the crowd and always transmit the energy to the crowd. I think it is less important to do the perfect stuff in your live set, what matters is that you’re happy and you look at the people, you smile and you have a good time, so then they’ll have a good time too. Transmit your energy to the crowd. People pay for their tickets to have a good time, so let’s have a good time together! So I think it’s possible to do quality music and have fun!     How do you approach music creation while laying down new ideas?   I always start with the melody. I start with the chords, melodies and then I lay down the beats. 90% of the time I start with the melodies. If I’m doing a remix with a vocal, I’ll start with the voice, put a melody on that and continue with the beat. I do the mix as I go, I prefer to give a structure to the track because it gives me more excitement if something sounds good. I then go back and do a review of the whole mix and in conclusion, I work on the final master.     In a recent video of Armada Music (Youtube), you show your brand new studio set up. Did you also project the acoustic treatment for the room?   Yes, I did. In my old studio, I did an extension of the house on purpose for the music and the sound was perfect, I mean it was spot on. The frequency responsewas insane. It took me a year and a half to make it almost perfect. I used Room EQ Wizard to get the best results. The new studio was a bit hard, but it was a way bigger room, approximately 100 m2 and it took a lot of work. I wanted to make something beautiful this time, and it’s cool because there are windows on top of the console. But yes, I did the acoustics myself and spent a bunch of hours working on it. I’m super happy about the outcome.     Any new addition to your musical setup?   The last things I bought were a bunch of synthesizers that I wanted to try and actually I thought it would be cool to try very simple sound effects. Sometimes I feel that with computer-based softwares you have infinite possibilities in creating sounds and modifying them that it becomes too much. For example in additive effects like reverb, back in the day you would have a limited amount of reverbs you could use, and to tweak them you only had one or two settings, but they sounded so good. In one of my latest remixes, I used a tiny guitar pedal named T/REX Creamer Reverb. It has very few settings, and when I use it for the Moog,it sounds amazing.     In one of your previous interviews, you talk about your new album “Greater Message” describing it as a musical project that tributes to the meaning of life in general. What do you think is our purpose in life as individuals?   Not the easiest question to answer, but I have an analogy for that. I see my dog, a really smart German shepherd, and sometimes I look at her and I know she thinks she’s my daughter, but there are things that she will never understand. She doesn’t understand the concept of me being in Amsterdam, she doesn’t understand the concept of things happening 6000 kilometers away from home, she cannot understand the concept of electricity or programming or whatever. She understands simple stuff but she’s still smart, you know? We people think we’re so smart, that we’re the best and we know everything. But I’m sure that for something else, you can call it God or whatever you want, we are just the same as us and the dog. I’m sure my dog thinks she knows it all too, she walks into a room and is like “Here I am “, but there is something bigger than us that we don’t understand. That’s the greater message, something outside of the envelope. We’re just a tiny part of something immense. I compare it to a Gaussian curve. For example, when you start digging into sound engineering, science, or whatever, at the beginning you think you don’t know anything because you don’t know what you're learning. Then, the Gaussian curve goes up, and you feel that you know everything and you’re sure of yourself. The more you learn and the more you understand, you go back to the initial phase to then realize that you don’t really know anything. Another example is electricity. I'm a sound engineer, I know I can do formulas and solve calculations, but it's a concept that we rarely scratch, we barely understand what electricity actually is. I'm sure that there’s something bigger and that we are for something else like the dog is for us.     As an artist, what are the goals you’re trying to achieve in the near future?   To be honest, right now is weird, we don’t know what’s going on and what to do. The difficulty at the moment is this question. What do you do when nothing is sure? On the other hand, in the short /middle term though, I hope that the new album goes well, fingers crossed! Right now we’re currently working on really cool remixes, a sort of remix pack to be released in the near future, so we have pretty cool stuff on board. We’re talking to many people for possible collaborations and working on a new album. Live performances are also included.     Diving a bit in the audio spectrum, what is your favorite piece of equipment and why?   My favorite piece of equipment is my analog console. Usually, the joke I say is that it’s my computer, but without my computer, I cannot use my audio equipment, or anything basically. It’s the Studer 903, it’s a pretty rare Swiss console, probably a bit under a Neve or an SSL, but it’s in the high-end quality pieces in the market. People used this type of console for classical music and broadcast. The one that I own was a broadcast console for Radio Classic and then it went to Canal Plus, a French TV station. When I first got it I changed all of the capacitors, about 3000 in total. It was a long process but I’m glad I did it. Overall I love this mixing console because it’s beautiful, it sounds great and it has a history behind it. I just love to sit at it and it feels amazing like you are controlling a spaceship. It’s really cool!     Will you be performing at A.D.E this year? If so, what are you looking forward to preparing?   Normally when ADE is happening we do Pleinvrees, I hope it’s not going to get canceled this year. What is cool is that I can play so many new tracks of the album, and the classics, people love them. I’m excited about it, but you know, I hope that the rumors about ADE are not true. We will see.     Stream the album here: https://greatermessage.lnk.to/JoachimPastorPR We had a pleasure speaking with artist Joachim Pastor.         Who introduced you to music and how were your conservatory years?   I started music when I was four years old. My parents after some time pretty much forced me to get into the conservatory and learn music. My sister back then was already studying piano. She did 13 years of piano and I did 7 years of traverse flute, then continued with guitar and other instruments. The environment at the conservatory was very competitive, you always have to be the best, and auditions can become pressuring. My sister was always crying after her auditions. The perfect way to learn music huh? I never put too much effort, I almost felt I was doing nothing, but teachers somehow wanted me to stay, they saw natural talent in me I guess. Later on, in my conservatory years, I was doing guitar, and it was really difficult to get a band. You know at 14 years old the logistics of having a band are impossible. You need to find a space to do music, a place to move around, etc, and in Paris, it’s difficult. So I told my teacher that I wanted to record my guitar and make my own backing tracks. I wanted to make my own production with my guitar, as if I had a band but I’m on my own. So he then showed me some software, the first time that I saw software that wasn’t for gaming. After that, I kept doing music all the time.   When I think about my conservatory years, the teachers, and their talks about talent, I realized that at the end of the day, you don’t need a school or a conservatory to become a good musician. I have friends that can sing perfect melodies and have no musical background for example. I have forgotten all of the theory I’ve learned there and I don’t know if I would be able to read music sheets now. You don’t need that to do music, you just need a lot of work, dedication, and passion.     Inspired by figures like Daft Punk, Sonata Arctica, and Jean-Michel Jarre, what are the tracks/albums you enjoy the most of, and why so?   From Daft Punk, the two albums I prefer the most are Homework and Discovery, the latter being one of the first albums I had as a child. I think it's one of the albums I listened to the most in my life. I really love Daft Punk, it's a group that really shaped me as an artist when growing up. Those two albums are masterpieces for me. The sound, the mixing, the energy, and the melodies I think are so perfect.   My father took me to a Jean - Michel Jarre concert in Versailles when I was 5 years old, and I still have memories of it. I always loved his synthesizer sounds, it was less of a beat and more of an experiment. As a child I loved big synth machines, and you know, I’m a geek myself, so I’ve always been fascinated by them. Sonata Arctica is one of my favorite bands, it’s a para metal band from Finland and in my opinion, their best album is Silence and Ecliptica. It’s top super quality material. I also listened to a bunch of Queen in my life. I’ve listened to so much music in my life, but in general, these are the artists that I have listened to repeatedly.     When playing live, what are the main things to keep in mind as a performer?   My advice, and believe me, I’ve learned it the hard way, is that you have to connect to the crowd. When I was starting to play live 10 years ago, I would be fully focused on my thing and I wouldn’t even look at the crowd. I was just focused on my music and hoping that by making my sound great people will enjoy it. It doesn’t work that way. Basically, the crowd does what you do. If you see EDM performances, when the DJs clap their hands, everyone does it too. People when they come to a show they just want to have fun. Stay connected to the crowd and always transmit the energy to the crowd. I think it is less important to do the perfect stuff in your live set, what matters is that you’re happy and you look at the people, you smile and you have a good time, so then they’ll have a good time too. Transmit your energy to the crowd. People pay for their tickets to have a good time, so let’s have a good time together! So I think it’s possible to do quality music and have fun!     How do you approach music creation while laying down new ideas?   I always start with the melody. I start with the chords, melodies and then I lay down the beats. 90% of the time I start with the melodies. If I’m doing a remix with a vocal, I’ll start with the voice, put a melody on that and continue with the beat. I do the mix as I go, I prefer to give a structure to the track because it gives me more excitement if something sounds good. I then go back and do a review of the whole mix and in conclusion, I work on the final master.     In a recent video of Armada Music (Youtube), you show your brand new studio set up. Did you also project the acoustic treatment for the room?   Yes, I did. In my old studio, I did an extension of the house on purpose for the music and the sound was perfect, I mean it was spot on. The frequency responsewas insane. It took me a year and a half to make it almost perfect. I used Room EQ Wizard to get the best results. The new studio was a bit hard, but it was a way bigger room, approximately 100 m2 and it took a lot of work. I wanted to make something beautiful this time, and it’s cool because there are windows on top of the console. But yes, I did the acoustics myself and spent a bunch of hours working on it. I’m super happy about the outcome.     Any new addition to your musical setup?   The last things I bought were a bunch of synthesizers that I wanted to try and actually I thought it would be cool to try very simple sound effects. Sometimes I feel that with computer-based softwares you have infinite possibilities in creating sounds and modifying them that it becomes too much. For example in additive effects like reverb, back in the day you would have a limited amount of reverbs you could use, and to tweak them you only had one or two settings, but they sounded so good. In one of my latest remixes, I used a tiny guitar pedal named T/REX Creamer Reverb. It has very few settings, and when I use it for the Moog,it sounds amazing.     In one of your previous interviews, you talk about your new album “Greater Message” describing it as a musical project that tributes to the meaning of life in general. What do you think is our purpose in life as individuals?   Not the easiest question to answer, but I have an analogy for that. I see my dog, a really smart German shepherd, and sometimes I look at her and I know she thinks she’s my daughter, but there are things that she will never understand. She doesn’t understand the concept of me being in Amsterdam, she doesn’t understand the concept of things happening 6000 kilometers away from home, she cannot understand the concept of electricity or programming or whatever. She understands simple stuff but she’s still smart, you know? We people think we’re so smart, that we’re the best and we know everything. But I’m sure that for something else, you can call it God or whatever you want, we are just the same as us and the dog. I’m sure my dog thinks she knows it all too, she walks into a room and is like “Here I am “, but there is something bigger than us that we don’t understand. That’s the greater message, something outside of the envelope. We’re just a tiny part of something immense. I compare it to a Gaussian curve. For example, when you start digging into sound engineering, science, or whatever, at the beginning you think you don’t know anything because you don’t know what you're learning. Then, the Gaussian curve goes up, and you feel that you know everything and you’re sure of yourself. The more you learn and the more you understand, you go back to the initial phase to then realize that you don’t really know anything. Another example is electricity. I'm a sound engineer, I know I can do formulas and solve calculations, but it's a concept that we rarely scratch, we barely understand what electricity actually is. I'm sure that there’s something bigger and that we are for something else like the dog is for us.     As an artist, what are the goals you’re trying to achieve in the near future?   To be honest, right now is weird, we don’t know what’s going on and what to do. The difficulty at the moment is this question. What do you do when nothing is sure? On the other hand, in the short /middle term though, I hope that the new album goes well, fingers crossed! Right now we’re currently working on really cool remixes, a sort of remix pack to be released in the near future, so we have pretty cool stuff on board. We’re talking to many people for possible collaborations and working on a new album. Live performances are also included.     Diving a bit in the audio spectrum, what is your favorite piece of equipment and why?   My favorite piece of equipment is my analog console. Usually, the joke I say is that it’s my computer, but without my computer, I cannot use my audio equipment, or anything basically. It’s the Studer 903, it’s a pretty rare Swiss console, probably a bit under a Neve or an SSL, but it’s in the high-end quality pieces in the market. People used this type of console for classical music and broadcast. The one that I own was a broadcast console for Radio Classic and then it went to Canal Plus, a French TV station. When I first got it I changed all of the capacitors, about 3000 in total. It was a long process but I’m glad I did it. Overall I love this mixing console because it’s beautiful, it sounds great and it has a history behind it. I just love to sit at it and it feels amazing like you are controlling a spaceship. It’s really cool!     Will you be performing at A.D.E this year? If so, what are you looking forward to preparing?   Normally when ADE is happening we do Pleinvrees, I hope it’s not going to get canceled this year. What is cool is that I can play so many new tracks of the album, and the classics, people love them. I’m excited about it, but you know, I hope that the rumors about ADE are not true. We will see.     Stream the album here: https://greatermessage.lnk.to/JoachimPastorPR

Wiwek releases 'Time Machine Drums' EP on Axwell's Axtone Records
1704

Wiwek releases 'Time Machine Drums' EP on Axwell's Axtone Records

Music Wiwek Mahabali aka Wiwek marks his debut on Axtone with a full-throttle assault on the senses, delivering a 3 track EP of the signature sounds & rhythms that have made Wiwek one of the standout producers of the past decade in his self-styled genre, Jungle Terror.      Time Machine Drums EP comprises the triple threat of 'Follow Me', 'Oolala', and 'Victory Dance' all pushing production sonics to the limits and each a welcome arrival to the slowly opening to a world of festival stages.      ‘I am really fond of implementing traditional percussions in a modern musical setting. With the electronic possibilities we have now, you can fuse everything you want. One thing I've always been amazed by is the energy of traditional percussion and how those rhythms and sounds make people move. With this EP I wanted to recreate this with the sonic power of electronic music. Putting the drums in a time machine.’ - Wiwek     Axwell fans will know Wiwek’s Gregor Salto collaboration ‘On Your Mark’ that has been a mainstay in the bossman’s sets for many years. [might be an idea to add a sentence why Axtone is releasing this EP, to add more vision/perspective from the label]     In 2016 OWSLA released his EP The Free and Rebellious, which not only included a collaboration between Wiwek & Skrillex (“Killa”) but also served as the soundtrack to a short film called Still in the Cage that the pair co-produced.      Most recently releasing his ‘Periphery’ single on W&W’s Rave Culture, Wiwek is now on his fourth volume of Jungle Terror for BARONG Family whilst he also collaborated with Marshmello on Angklung life that featured on Joytime III. Not to forget, he also releases music via his own label Maha Vana. Which he started back in 2012, just to be able to release any music because nobody wanted to sign his crazy sound. Nowadays it’s a safe haven for him and others to create without boundaries or restrictions.      Wiwek ‘Time Machine Drums’ EP is out today through Axtone. Wiwek Mahabali aka Wiwek marks his debut on Axtone with a full-throttle assault on the senses, delivering a 3 track EP of the signature sounds & rhythms that have made Wiwek one of the standout producers of the past decade in his self-styled genre, Jungle Terror.      Time Machine Drums EP comprises the triple threat of 'Follow Me', 'Oolala', and 'Victory Dance' all pushing production sonics to the limits and each a welcome arrival to the slowly opening to a world of festival stages.      ‘I am really fond of implementing traditional percussions in a modern musical setting. With the electronic possibilities we have now, you can fuse everything you want. One thing I've always been amazed by is the energy of traditional percussion and how those rhythms and sounds make people move. With this EP I wanted to recreate this with the sonic power of electronic music. Putting the drums in a time machine.’ - Wiwek     Axwell fans will know Wiwek’s Gregor Salto collaboration ‘On Your Mark’ that has been a mainstay in the bossman’s sets for many years. [might be an idea to add a sentence why Axtone is releasing this EP, to add more vision/perspective from the label]     In 2016 OWSLA released his EP The Free and Rebellious, which not only included a collaboration between Wiwek & Skrillex (“Killa”) but also served as the soundtrack to a short film called Still in the Cage that the pair co-produced.      Most recently releasing his ‘Periphery’ single on W&W’s Rave Culture, Wiwek is now on his fourth volume of Jungle Terror for BARONG Family whilst he also collaborated with Marshmello on Angklung life that featured on Joytime III. Not to forget, he also releases music via his own label Maha Vana. Which he started back in 2012, just to be able to release any music because nobody wanted to sign his crazy sound. Nowadays it’s a safe haven for him and others to create without boundaries or restrictions.      Wiwek ‘Time Machine Drums’ EP is out today through Axtone.

NYX AMSTERDAM
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NYX AMSTERDAM

Things to do Nyx, the Greek goddess of the night, was the daughter of Chaos. She was the mother of several children like Oneiroi (dreams) and Philotes (friendship).     Club Nyx is a home for everyone. Our favorite element? The element of surprise! In a four-story building that used to be a carriage house, we’ve created a colorful world of wonders, one to fall in love with and get lost in. Nyx is a space created for anyone who wants to have fun, and who loves what a great nightlife experience is all about: a celebration of acceptance that unites people through music, performances and creativity.     With her vivid and free character, Nyx strives to resemble her one true love: the city of Amsterdam. It’s a magical place that offers room to people of all walks and talks. Whether it’s the music, the entertainment, the decor, the staff or the crowd; Nyx’s attitude will always be bright and easy-going. Initially founded as an open-minded club, Nyx has become a warm melting pot of likeminded people, a place without prejudice, where gender has no name and where self-expression is key!     Explore more about NYX on their website: https://clubnyx.nl Nyx, the Greek goddess of the night, was the daughter of Chaos. She was the mother of several children like Oneiroi (dreams) and Philotes (friendship).     Club Nyx is a home for everyone. Our favorite element? The element of surprise! In a four-story building that used to be a carriage house, we’ve created a colorful world of wonders, one to fall in love with and get lost in. Nyx is a space created for anyone who wants to have fun, and who loves what a great nightlife experience is all about: a celebration of acceptance that unites people through music, performances and creativity.     With her vivid and free character, Nyx strives to resemble her one true love: the city of Amsterdam. It’s a magical place that offers room to people of all walks and talks. Whether it’s the music, the entertainment, the decor, the staff or the crowd; Nyx’s attitude will always be bright and easy-going. Initially founded as an open-minded club, Nyx has become a warm melting pot of likeminded people, a place without prejudice, where gender has no name and where self-expression is key!     Explore more about NYX on their website: https://clubnyx.nl

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 DISCOVER THE #FLORAFANTASY WITH MILEY CYRUS
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DISCOVER THE #FLORAFANTASY WITH MILEY CYRUS

Fragrances “Scents are discoveries and flowers in particular represent a world of infinite possibilities. Just as you enjoy discovering different notes from a bouquet for the campaign - in this case the Gardenia, whose fragrance is special, sensual and intense - I enjoyed creating a surreal and enchanting world around Miley Cyrus. creating a playful contrast between this artist with a rock 'n' roll spirit and a flowery universe." Alessandro Michele. Escape to a happy fantasy land with Gucci Flora Gorgeous Gardenia. Evolving into a new delightful Eau de Parfum, floral yet subtly sweet, Gucci Flora Gorgeous Gardenia will relaunch in August 2021 with #FloraFantasy, a campaign led by multi-platinum artist, songwriter and pioneer Miley Cyrus. In a fantasy world inspired by Japanese anime. The happy dreamscape is of a kawaii cuteness where there is more, more. Miley Cyrus, as the personification of her generation, speaks out about self-expression, optimism and authenticity. In a fantasy full of flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes center stage as the perfect expression of her cheerfulness and as the signature floral scent for all free spirits. Born in the same year (2021) that celebrates the house's 100th anniversary, Gucci Flora Gorgeous Gardenia Eau de Parfum debuts with a new silhouette in lacquered pink and the signature Flora pattern reimagined according to Alessandro Michele's vision. Gucci Flora Gorgeous Gardenia Eau de Parfum Gucci Flora Gorgeous Gardenia is relaunched with a new Eau de Parfum that reveals a more concentrated expression of the original Eau de Toilette. A cheerful floral signature, the fragrance is built around the Gardenia flower, admired since the dawn of time for its beauty and said to have been used in elixirs and magical potions in the past. Inspired by this legend and its mystical power, the beautiful White Gardenia Nut is blended with the sunny Jasmine Grandiflorum Absolute. The modern floral signature starts with a cheerful Pear Blossom accord that makes wearers happy, while a touch of the Brown Sugar accord adds a delicate sweetness to the scent trail.     The package Gucci Flora Gorgeous Gardenia comes in a new elongated bottle. The lacquered pink glass and the shiny gold-coloured cap make it a beauty object. A striking addition is the house's signature Flora pattern. This design has been redesigned and inspired by the vision of Alessandro Michele. The painting of colorful flowers created by artist Vittorio Accornero for Gucci in 1966 is a core part of the brand identity. A profusion of illustrated flowers and plants can be seen on both the bottle and the packaging as a pattern, while the packaging also consists of refined ribbed paper. The campaign “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is rock 'n' roll and eclectic at the same time... Because who says someone with a rock 'n' roll attitude can't live in a flower world and symbol can stand for the Flora universe?” Alessandro Michele. Directed and shot by artist Petra Collins, the #FloraFantasy campaign is a journey through a candy-pink world, inspired by Japanese anime and full of pop references. Artist, actor, pioneer and philanthropist Miley Cyrus is the protagonist of the story and she surrounds herself with perfectly groomed white poodles and gentle Persian cats. We are invited into a house, complete with a white picket fence and neatly tended flower beds. She cuddles her animals in the garden before heading to the beach to play her electric guitar. Looking back at rock icons of the past and at the same time looking at the present, Miley is the perfect personification of a generation driven by authenticity and self-expression. Scenes colored in pinks and pastels create the surreal spirit of the film and draw the viewer into an anime dream, a Flora Fantasy that transitions from real life to another dimension. As Miley transforms into an illustrated character, the viewer is transported to an imaginative world where nature comes to life. Miley becomes her true self again when the Gucci Flora Gorgeous Gardenia bottle takes center stage again among the colorful flowers.       #FloraFantasy   credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Petra Collins Makeup artist: Thomas de Kluyver Hairstylist: Paul Hanlon “Scents are discoveries and flowers in particular represent a world of infinite possibilities. Just as you enjoy discovering different notes from a bouquet for the campaign - in this case the Gardenia, whose fragrance is special, sensual and intense - I enjoyed creating a surreal and enchanting world around Miley Cyrus. creating a playful contrast between this artist with a rock 'n' roll spirit and a flowery universe." Alessandro Michele. Escape to a happy fantasy land with Gucci Flora Gorgeous Gardenia. Evolving into a new delightful Eau de Parfum, floral yet subtly sweet, Gucci Flora Gorgeous Gardenia will relaunch in August 2021 with #FloraFantasy, a campaign led by multi-platinum artist, songwriter and pioneer Miley Cyrus. In a fantasy world inspired by Japanese anime. The happy dreamscape is of a kawaii cuteness where there is more, more. Miley Cyrus, as the personification of her generation, speaks out about self-expression, optimism and authenticity. In a fantasy full of flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes center stage as the perfect expression of her cheerfulness and as the signature floral scent for all free spirits. Born in the same year (2021) that celebrates the house's 100th anniversary, Gucci Flora Gorgeous Gardenia Eau de Parfum debuts with a new silhouette in lacquered pink and the signature Flora pattern reimagined according to Alessandro Michele's vision. Gucci Flora Gorgeous Gardenia Eau de Parfum Gucci Flora Gorgeous Gardenia is relaunched with a new Eau de Parfum that reveals a more concentrated expression of the original Eau de Toilette. A cheerful floral signature, the fragrance is built around the Gardenia flower, admired since the dawn of time for its beauty and said to have been used in elixirs and magical potions in the past. Inspired by this legend and its mystical power, the beautiful White Gardenia Nut is blended with the sunny Jasmine Grandiflorum Absolute. The modern floral signature starts with a cheerful Pear Blossom accord that makes wearers happy, while a touch of the Brown Sugar accord adds a delicate sweetness to the scent trail.     The package Gucci Flora Gorgeous Gardenia comes in a new elongated bottle. The lacquered pink glass and the shiny gold-coloured cap make it a beauty object. A striking addition is the house's signature Flora pattern. This design has been redesigned and inspired by the vision of Alessandro Michele. The painting of colorful flowers created by artist Vittorio Accornero for Gucci in 1966 is a core part of the brand identity. A profusion of illustrated flowers and plants can be seen on both the bottle and the packaging as a pattern, while the packaging also consists of refined ribbed paper. The campaign “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is rock 'n' roll and eclectic at the same time... Because who says someone with a rock 'n' roll attitude can't live in a flower world and symbol can stand for the Flora universe?” Alessandro Michele. Directed and shot by artist Petra Collins, the #FloraFantasy campaign is a journey through a candy-pink world, inspired by Japanese anime and full of pop references. Artist, actor, pioneer and philanthropist Miley Cyrus is the protagonist of the story and she surrounds herself with perfectly groomed white poodles and gentle Persian cats. We are invited into a house, complete with a white picket fence and neatly tended flower beds. She cuddles her animals in the garden before heading to the beach to play her electric guitar. Looking back at rock icons of the past and at the same time looking at the present, Miley is the perfect personification of a generation driven by authenticity and self-expression. Scenes colored in pinks and pastels create the surreal spirit of the film and draw the viewer into an anime dream, a Flora Fantasy that transitions from real life to another dimension. As Miley transforms into an illustrated character, the viewer is transported to an imaginative world where nature comes to life. Miley becomes her true self again when the Gucci Flora Gorgeous Gardenia bottle takes center stage again among the colorful flowers.       #FloraFantasy   credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Petra Collins Makeup artist: Thomas de Kluyver Hairstylist: Paul Hanlon

In conversation with Fedde Le Grand
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In conversation with Fedde Le Grand

Music We had a big pleasure speaking and working with one of the best Dutch DJ's and artists Fedde Le Grand.       Thanks for taking the time to chat with us today. First of all, for those of our readers who aren’t yet familiar with you, could you introduce yourself?   My name is Fedde le grand 43 year old music producer and DJ. Born and raised in Holland and now a world citizen. Marshal artist and vegan foodie. And creative entrepreneur.      You’ve been in the electronic dance music scene for almost two decades, how did your journey in this industry start?   I was Always’s interested in music and dancing. I started out with a mobile disco then later I organized events and played at the events. After a while I learned how to produce songs and finally one of my tracks was picked up and before I know I played all over the world.     One of your biggest hits is “Put Your Hands Up For Detroit”, what inspired you to make this song?   Eh…… Detroit?   But seriously. I wanted to make funky house music but couldn’t find the samples I've needed. So I started playing funky riffs with synthesizer sounds.    When I started to make Detroit I was heavily inspired by The Parlement and their track Flashlight. I wanted to make something similar and just did it in the best way I knew how and in a housey way. And that’s how I made PYHUFD little did I know I expediently made something that many people liked and it blew up.     What kind of impact do you think “Put Your Hands Up For Detroit” had on the electronic dance music scene?   I think the timing couldn’t have been better. I think Benny Benassi, Eric Prydz, Mason and me really put dance music back on the map. I was fortunate enough to follow up with "The Creeps" and "Let Me Think About It”. To really seal the deal and show the world that dance music is more than just something that is enjoyed in a dark and damp club.      What would you say is the most rewarding part of being a producer & DJ?    Playing all over the world and make people happy and take a musical journey all together and just for a few hours leave all your worries behind and just all be in the same moment. Magical!     Have you always championed the Big Room sound or has your style developed through the years?   To be honest I’ve always been a more underground house/techhouse DJ. But after those tracks (and remember when they just came out, they where still underground or indie) everything changed. Unfortunately when you cross over you are not able to go back. So I embraced my new path and bring my house flow and preference to a bigger sound. And in the end that’s what make me me. I’ll probably never truly belong anywhere. Which is fine by me. That way you have the most freedom.      What makes your sound so unique and successful?   Like I said before it’s a mixture of styles and experience that I bring to the table. I can do a full on main stage set of an hour. Or a six hour club set that really goes from A to Z. Of course the basic is house with a lot of different elements.   Your new single “Losing Control” just dropped, how did you come up with the collaboration with Melo.Kids?   They are artist signed on my label. And I try to stay in touch with all my artists. They where working on "Losing Control" and where asking if I wanted to join them on the track. So they send everything they had over and I went to work getting the track to where we where both happy and excited about it. And the rest is history as they say.      Do you have any tracks that are a must-have when performing for a high-energy crowd?   No not really. But I think people always expect you to play some of your own repertoire. So I always choose a few tracks depending on the event and country.      Do you have any shows to look forward to? What have you missed most about performing live?   Yes I have a bunch of gigs coming up. I’m really looking forward to them as I haven’t done to many this year. Looking forward to the energy. Looking forward to testing out new stuff and feeling the vibe. DJ-ing is really something I love to do and gives me so much energy.     Amsterdam Dance Event is coming to us at 13 October, are you going to perform there?   Yes absolutely. It’s an event I won’t miss for anything. It’s not sure exactly what is and isn’t allowed. But we have several things lined up. So whatever goes….. we’re ready for it.  I’ve planned my own event in Escape on the Friday, like every year. So I hope we will dance again in October.     What is your connection with ADE in the previous years and what does it mean to you?   I used to come there already when it was just a tiny event and I just started out. And have been coming there ever since. And I’ve seen it grow and get more traction. So ADE runs deep. It’s the only week I see so many international colleagues and.industry people in The Netherlands and everybody is willing to work with each other. I really enjoy that week.     You’re also well known for your remixes of the great songs of big artists such as Lady Gaga, Coldplay, Shakira, Rihanna and more, what is the biggest challenge about remixing a song?   You don’t necessarily have absolute freedom. But I think the key is to respect the original song as much as possible. And still mold it into a dance version in your own style.      What advice would you give to producers or DJs who are just starting their musical career?   Most important is don’t give up. It’s like an actor having to do many many auditions before he lands a role.  And learn what your good at. But most important what your not good at. Because that’s a part where you can improve yourself.  “Be a realist that’s not afraid to dream”.       Are there any updates regarding your label Dark Light Recordings? What are some of the most exciting things and news connected to your label?   The main update of the label is that we changed the distribution channel, and we’ve seen that it has been a good move. It also made us gain more visibility , which it’s absolutely great. I’m sure that all the artists who are signed will benefit from this.     Photographer: Daniel Sars Styling: Magdalena Roe  MUA: Anh Nguyaen  Talent: Fedde Le Grand fashion editor: Gino Gurrieri casting: Timotej Letonja location: W Amsterdam We had a big pleasure speaking and working with one of the best Dutch DJ's and artists Fedde Le Grand.       Thanks for taking the time to chat with us today. First of all, for those of our readers who aren’t yet familiar with you, could you introduce yourself?   My name is Fedde le grand 43 year old music producer and DJ. Born and raised in Holland and now a world citizen. Marshal artist and vegan foodie. And creative entrepreneur.      You’ve been in the electronic dance music scene for almost two decades, how did your journey in this industry start?   I was Always’s interested in music and dancing. I started out with a mobile disco then later I organized events and played at the events. After a while I learned how to produce songs and finally one of my tracks was picked up and before I know I played all over the world.     One of your biggest hits is “Put Your Hands Up For Detroit”, what inspired you to make this song?   Eh…… Detroit?   But seriously. I wanted to make funky house music but couldn’t find the samples I've needed. So I started playing funky riffs with synthesizer sounds.    When I started to make Detroit I was heavily inspired by The Parlement and their track Flashlight. I wanted to make something similar and just did it in the best way I knew how and in a housey way. And that’s how I made PYHUFD little did I know I expediently made something that many people liked and it blew up.     What kind of impact do you think “Put Your Hands Up For Detroit” had on the electronic dance music scene?   I think the timing couldn’t have been better. I think Benny Benassi, Eric Prydz, Mason and me really put dance music back on the map. I was fortunate enough to follow up with "The Creeps" and "Let Me Think About It”. To really seal the deal and show the world that dance music is more than just something that is enjoyed in a dark and damp club.      What would you say is the most rewarding part of being a producer & DJ?    Playing all over the world and make people happy and take a musical journey all together and just for a few hours leave all your worries behind and just all be in the same moment. Magical!     Have you always championed the Big Room sound or has your style developed through the years?   To be honest I’ve always been a more underground house/techhouse DJ. But after those tracks (and remember when they just came out, they where still underground or indie) everything changed. Unfortunately when you cross over you are not able to go back. So I embraced my new path and bring my house flow and preference to a bigger sound. And in the end that’s what make me me. I’ll probably never truly belong anywhere. Which is fine by me. That way you have the most freedom.      What makes your sound so unique and successful?   Like I said before it’s a mixture of styles and experience that I bring to the table. I can do a full on main stage set of an hour. Or a six hour club set that really goes from A to Z. Of course the basic is house with a lot of different elements.   Your new single “Losing Control” just dropped, how did you come up with the collaboration with Melo.Kids?   They are artist signed on my label. And I try to stay in touch with all my artists. They where working on "Losing Control" and where asking if I wanted to join them on the track. So they send everything they had over and I went to work getting the track to where we where both happy and excited about it. And the rest is history as they say.      Do you have any tracks that are a must-have when performing for a high-energy crowd?   No not really. But I think people always expect you to play some of your own repertoire. So I always choose a few tracks depending on the event and country.      Do you have any shows to look forward to? What have you missed most about performing live?   Yes I have a bunch of gigs coming up. I’m really looking forward to them as I haven’t done to many this year. Looking forward to the energy. Looking forward to testing out new stuff and feeling the vibe. DJ-ing is really something I love to do and gives me so much energy.     Amsterdam Dance Event is coming to us at 13 October, are you going to perform there?   Yes absolutely. It’s an event I won’t miss for anything. It’s not sure exactly what is and isn’t allowed. But we have several things lined up. So whatever goes….. we’re ready for it.  I’ve planned my own event in Escape on the Friday, like every year. So I hope we will dance again in October.     What is your connection with ADE in the previous years and what does it mean to you?   I used to come there already when it was just a tiny event and I just started out. And have been coming there ever since. And I’ve seen it grow and get more traction. So ADE runs deep. It’s the only week I see so many international colleagues and.industry people in The Netherlands and everybody is willing to work with each other. I really enjoy that week.     You’re also well known for your remixes of the great songs of big artists such as Lady Gaga, Coldplay, Shakira, Rihanna and more, what is the biggest challenge about remixing a song?   You don’t necessarily have absolute freedom. But I think the key is to respect the original song as much as possible. And still mold it into a dance version in your own style.      What advice would you give to producers or DJs who are just starting their musical career?   Most important is don’t give up. It’s like an actor having to do many many auditions before he lands a role.  And learn what your good at. But most important what your not good at. Because that’s a part where you can improve yourself.  “Be a realist that’s not afraid to dream”.       Are there any updates regarding your label Dark Light Recordings? What are some of the most exciting things and news connected to your label?   The main update of the label is that we changed the distribution channel, and we’ve seen that it has been a good move. It also made us gain more visibility , which it’s absolutely great. I’m sure that all the artists who are signed will benefit from this.     Photographer: Daniel Sars Styling: Magdalena Roe  MUA: Anh Nguyaen  Talent: Fedde Le Grand fashion editor: Gino Gurrieri casting: Timotej Letonja location: W Amsterdam

In conversation with Col3trane
1665

In conversation with Col3trane

Music One of our new digital cover starts is talented musician Col3trane. Our music editor Joiah had a pleasure speaking with him about his career and new music.       You're a young talent of just 22 years old already making big steps in the industry and carving out your own authenticity as an artist. Going back to the beginnings, how were your early stages and what are the things that really shaped you as an artist?   Thank you. I appreciate the kind words. I’m sure there were hundreds of little moments that shaped me as a person and an artist but I think I owe a lot of it to my Mom and my Step-Dad. Since I was a little kid they always tried to expose me to as much art as possible. Whether it was theatre, other performance art, films that other kids my age weren’t necessarily watching, music other kids weren’t listening to etc. At the time I just wanted to be doing what everyone else was doing and like ‘fit in’ how every kid wants to. But I think watching Kubrick films and being dragged to see Shakespeare as a kid really helped me understand how I wanted to tell stories with my music.      In previous interviews you mention that one of your main inspirations are D’angelo, Nas, Michael Jackson and Notorious B.I.G, in your point of view, how do you connect to them? Do you have any particular song of theirs that have made an impact in your musical journey?   I listen to Voodoo by D’angelo and I wanna know what Questlove and Pino Palladino were eating for breakfast. That album sounds like it was made on Pluto. The musicianship… the grooves.. the harmony. To me it’s as close to the perfect album as I’ve ever heard. Same with Illmatic by Nas or Bad or Off the Wall by MJ. I just love albums and I love being immersed in an artists world and all of these albums mentioned are timeless for a reason. I wanna achieve that in my lifetime.       Your project Tsarina gain a lot of attention on Spotify alongside BOOT ( Breathing Out Of Time). How was the creative process for both and how did you approach both productions?   Me & Jmoon made most of Tsarina in studio in Shoreditch in London and finished it at his Mom’s house in Hastings on the south coast of England. Sleeping on the floor and shit like that. We were both like 17/18 and had no idea what we were doing but we just trusted our ability and our taste and made something that I’m blessed to say I’m still really proud of. BOOT was a totally different experience. I had just been signed to a major label and was flying all around the world meeting all these different people and having to deal with a million different inputs. That’s why in my opinion it sounds a bit confused, because I was confused as shit and It was a confusing time. I love those songs as well don’t get it twisted, but the process was very difficult for me and I think you can feel it in the project which is a shame. But we live and learn.      What inspired you to start your label and name it Trane Of Thought?   I wanted it to play off my name… and I just be thinking like crazy. Deep and over thinking. Too much sometimes. I try to have clear intention and thought behind every creative decision I make. Especially the music. Really that’s what you get from my music. It’s my Trane Of Thought.      What is the core vision of your label? What would you like to accomplish in years time?   Right now, I’m just happy to be independent. Blessed I don’t have to worry about all the things I been worrying about for the past 2/3 years. Labels are great for some people, but for me it was very difficult to navigate. My deal was so complicated and I was working with people at points who had no idea who I even was as a person let alone an artist. So right now I am enjoying this new chapter having built a team of people around me that I love and that support me and my decisions. After this album, who knows what the future holds. I would love to support artists that I believe in… I just need to find the right ones.        Congratulations on your latest song " Feels Like We’re Falling in Love [Californication]". The song emanates summer in all it's facets, from falling in love to vibes of positivity and freedom. What is love for you? How would you describe it in your own words?   Such a cliche but love is individual… Love is different for everyone. To be honest I’m not sure I know what love is but I know what it feels like to fall in love. I wrote this song about a time where I was falling in love and everything felt perfect. I felt untouchable. I think and hope that this song will make people feel the same way when they listen to it. I still smile every time the chorus hits. Shoutout SG as well that’s family.      Photographer: @alexcayleystudio  Stylist: @maher_1 Talent: @col3trane at @communitynewyork Production: @communitynewyork Editor: @timiletonja One of our new digital cover starts is talented musician Col3trane. Our music editor Joiah had a pleasure speaking with him about his career and new music.       You're a young talent of just 22 years old already making big steps in the industry and carving out your own authenticity as an artist. Going back to the beginnings, how were your early stages and what are the things that really shaped you as an artist?   Thank you. I appreciate the kind words. I’m sure there were hundreds of little moments that shaped me as a person and an artist but I think I owe a lot of it to my Mom and my Step-Dad. Since I was a little kid they always tried to expose me to as much art as possible. Whether it was theatre, other performance art, films that other kids my age weren’t necessarily watching, music other kids weren’t listening to etc. At the time I just wanted to be doing what everyone else was doing and like ‘fit in’ how every kid wants to. But I think watching Kubrick films and being dragged to see Shakespeare as a kid really helped me understand how I wanted to tell stories with my music.      In previous interviews you mention that one of your main inspirations are D’angelo, Nas, Michael Jackson and Notorious B.I.G, in your point of view, how do you connect to them? Do you have any particular song of theirs that have made an impact in your musical journey?   I listen to Voodoo by D’angelo and I wanna know what Questlove and Pino Palladino were eating for breakfast. That album sounds like it was made on Pluto. The musicianship… the grooves.. the harmony. To me it’s as close to the perfect album as I’ve ever heard. Same with Illmatic by Nas or Bad or Off the Wall by MJ. I just love albums and I love being immersed in an artists world and all of these albums mentioned are timeless for a reason. I wanna achieve that in my lifetime.       Your project Tsarina gain a lot of attention on Spotify alongside BOOT ( Breathing Out Of Time). How was the creative process for both and how did you approach both productions?   Me & Jmoon made most of Tsarina in studio in Shoreditch in London and finished it at his Mom’s house in Hastings on the south coast of England. Sleeping on the floor and shit like that. We were both like 17/18 and had no idea what we were doing but we just trusted our ability and our taste and made something that I’m blessed to say I’m still really proud of. BOOT was a totally different experience. I had just been signed to a major label and was flying all around the world meeting all these different people and having to deal with a million different inputs. That’s why in my opinion it sounds a bit confused, because I was confused as shit and It was a confusing time. I love those songs as well don’t get it twisted, but the process was very difficult for me and I think you can feel it in the project which is a shame. But we live and learn.      What inspired you to start your label and name it Trane Of Thought?   I wanted it to play off my name… and I just be thinking like crazy. Deep and over thinking. Too much sometimes. I try to have clear intention and thought behind every creative decision I make. Especially the music. Really that’s what you get from my music. It’s my Trane Of Thought.      What is the core vision of your label? What would you like to accomplish in years time?   Right now, I’m just happy to be independent. Blessed I don’t have to worry about all the things I been worrying about for the past 2/3 years. Labels are great for some people, but for me it was very difficult to navigate. My deal was so complicated and I was working with people at points who had no idea who I even was as a person let alone an artist. So right now I am enjoying this new chapter having built a team of people around me that I love and that support me and my decisions. After this album, who knows what the future holds. I would love to support artists that I believe in… I just need to find the right ones.        Congratulations on your latest song " Feels Like We’re Falling in Love [Californication]". The song emanates summer in all it's facets, from falling in love to vibes of positivity and freedom. What is love for you? How would you describe it in your own words?   Such a cliche but love is individual… Love is different for everyone. To be honest I’m not sure I know what love is but I know what it feels like to fall in love. I wrote this song about a time where I was falling in love and everything felt perfect. I felt untouchable. I think and hope that this song will make people feel the same way when they listen to it. I still smile every time the chorus hits. Shoutout SG as well that’s family.      Photographer: @alexcayleystudio  Stylist: @maher_1 Talent: @col3trane at @communitynewyork Production: @communitynewyork Editor: @timiletonja

'' BPM '' | Breath per minute.
1662

'' BPM '' | Breath per minute.

Music Rhythm is life. Doesn’t breath feel like a constant groove?  And our experiences like a melody in motion? As one loop ends, another life cycle begins. REPEAT. Life is rhythm.    From child-like curiosity and fearlessness , to synchronized maturity, control and peace of mind, This film illustrates how different rhythm palettes reflect on different phases of life through movement  and how its all inter-connected.   Watch the full video here: youtu.be/eJbGhugW54w   Director & Choreographer - @shaylatukolan asst. Director -  @larsbohte Dop & Edit -  @dnzl.mohlmann Music -  @timwes  Styling, Wardrobe Design - @lissa.brandon  Wardrobe Design, Tailor - @silvytenbroeke Art Director -  @ellagerritsen  asst. Art Director -  @elin_visser Hair & Make Up - @yourstruly.christinemarie asst Hair & Make Up -  @jialibao , @marrrjooo  Light Installation -  @zalan_szakacs , Bob Gaffer -  @kennethvanbochove Poetry -  @j.scoop asst. Choreographer -  @rosathomford Chair Art -  @_dae_uk_kim_   Starring: @nellaroz @fenuellperez @tyathira@rocheapinsa @foday.co @timwes@dylankuyper_@reillyfreemn @breakyaneckk@mariah.careyy@arnoldarakaza @kenzoalvares@shaylatukolan@psk_pjd   Featured song, Channel Tres ft. Tyler the Creator - Fuego   special thanks to:  @guidolok, @willemsizoo @provokeworld @mijo.alles @shivawnjoubert_ @prereserved  Rhythm is life. Doesn’t breath feel like a constant groove?  And our experiences like a melody in motion? As one loop ends, another life cycle begins. REPEAT. Life is rhythm.    From child-like curiosity and fearlessness , to synchronized maturity, control and peace of mind, This film illustrates how different rhythm palettes reflect on different phases of life through movement  and how its all inter-connected.   Watch the full video here: youtu.be/eJbGhugW54w   Director & Choreographer - @shaylatukolan asst. Director -  @larsbohte Dop & Edit -  @dnzl.mohlmann Music -  @timwes  Styling, Wardrobe Design - @lissa.brandon  Wardrobe Design, Tailor - @silvytenbroeke Art Director -  @ellagerritsen  asst. Art Director -  @elin_visser Hair & Make Up - @yourstruly.christinemarie asst Hair & Make Up -  @jialibao , @marrrjooo  Light Installation -  @zalan_szakacs , Bob Gaffer -  @kennethvanbochove Poetry -  @j.scoop asst. Choreographer -  @rosathomford Chair Art -  @_dae_uk_kim_   Starring: @nellaroz @fenuellperez @tyathira@rocheapinsa @foday.co @timwes@dylankuyper_@reillyfreemn @breakyaneckk@mariah.careyy@arnoldarakaza @kenzoalvares@shaylatukolan@psk_pjd   Featured song, Channel Tres ft. Tyler the Creator - Fuego   special thanks to:  @guidolok, @willemsizoo @provokeworld @mijo.alles @shivawnjoubert_ @prereserved 

W Amsterdam
1660

W Amsterdam

Travel Mixing historic Dutch arhitectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. Marvel at dazzling views from our spot between the Royal Palace and the UNESCO-listed Singel canal.       The amazing city location   Lots of cultural and historic highlights, e.g. Royal Palace on Dam Square, Rijksmuseum, The Hermitage, The Anne Frank House UNESCO Canal District. Total of 44 museums housing 23 Rembrandt paintings and 201 Van Gogh paintings. Amazing Culinary experiences from charming local“brown cafes” to 12 Michelin-rated restaurants. Amsterdam hold 1,325 restaurants in total. Go Dutch and rent a bike or take a boat tour through the 165 canals to discover the city.     About the hotel and its facilities   300-Meter walk to Dam Square, 238 Rooms & Suites, 2 Destination Restaurants: MR PORTER & THE DUCHESS, with private dining possibility, Burger Bar THE BUTCHER, Rooftop W Lounge & WET Deck, Great Room, 414 square meters of Events Space, Wired® Business Center, WHATEVER/WHENEVER® Service, AWAY® Spa & FIT® 24/7 gym, XBAR, X BANK Concept Store, W Insider Team.       Make up of captivating views, integrates spaces and interesting lines that echo its previous role in connecting the people of Amsterdam. The Exchange building has 172 stylish rooms including 10 fabulous suites, varying from Cool Corner Suites to an Extreme WOW suite, and sets the scene for endless nights where the pulse is set high. Located on the sixth floor of the Exchange building, W Lounge will be at the heart of the hotel with unparalleled 360-degree views over the city. Do not leave without taking a dip in the one and only WET Deck, our heated rooftop swimming pool overlooking the Royal Palace. Make your event memorable in W Lounge. We can reserve a semi private area or privatize the W Lounge for an exclusive event.     Guests looking to escape the hustle and bustle of the city can now check-in to the Bank building where the stylish rooms and sumptuous AWAY® Spa provide the ultimate city retreat. The Bank building offers a sophisticated sanctuary with 66 rooms including 13 suites and AWAY® Spa. The ideal space to detox, retox and repeat. Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY® means a disappearing act from the everyday into an insider scene of surprising sensations.     X BANK is a 700m2 hybrid store in the centre of Amsterdam presenting the most comprehensive collection of predominantly Dutch fashion, art and design in the world. X BAR is your own boosting station. It’s a placewhere you can refuel for the day & night ahead or detox after a memorable evening.     Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY means a disappearing act from the every day into an insider scene of surprising sensations. AWAY Spa at W Amsterdam is the go-to place for glamour. They offer: 7 treatment rooms, Facials, Massages, Waxing, general wellbeing, Hands & Feet, Hair treatments, Tanning, Guy’s grooming.     Experience an unforgettable night at The Duchess. Their restaurant within the historical atrium of the Bank Building offers an a-la-carte breakfast, lunch and dinner with Nouveau Niçoise cuisine. The Duchess enhances a shared dining concept and offers a wonderful tearoom providing guests the opportunity to enjoy a luxurious afternoon tea. The Duchess has graced Amsterdam with its presence since June 2015 and was awarded a Michelin star as of 2018. Their rooftop fine dining restaurant offers a unique international breakfast buffet and un unforgettable lunch and diner experience. MR PORTER offers a steakhouse dining concept with an amazing view over the city of Amsterdam. THE BUTCHER serves the best bloody delicious burgers in Amsterdam and specializes in haute fast food, available from early until late. Situated on the corner of W Amsterdam Bank building beneath X BANK.   "The hotel is based on the most spectacular location in the very city centre on Dam Square. Truly could not be on a better centre location, with all the best shops, restaurants, sigthseeing amongs other things around the hotel such as the Nine streets, Flower market, Royal palace and many more amazing places. W Amsterdam not only offers the best views, stylish design but also great fine dining at their restaurants THE DUCHESS, MR PORTER & THE BUTCHER, one beautiful outdoor pool on the rooftoop with mesmerizing panoramic views but also the sexiest, stylish and modern rooms. Not to forget the AWAY SPA which is my favorite in Amsterdam and both entry lobbies which already take your breath away when entering the hotel that also is truly memorable from the exterior design and of course its location which is noticable from the plane when landing in Amsterdam already.  All in all this has been one of the recent travel highlights definitely, and cannot wait to stay there again soon." - Timotej Letonja   W Amsterdam is a fantastic luxury hotel spread over two beautiful, historic buildings right in the center of Amsterdam. The hotel includes a rooftop pool, W Lounge, the incredible Spa Away, outstanding restaurants, nice terraces with stunning views over the Royal Palace, the Single Canal and more.  The trendy and warm ambiance with relaxed and friendly staff create a vibrant atmosphere that I love. Rooms are hip, edgy designed, modern, spacious and have special details incorporating Dutch culture.  The Spa Away is one of the best Spa’s I have ever been. It includes a sauna, steam room, fire bath, cold plunge pool, whirlpool and changing, relaxation areas. All made with high quality materials and so well designed. A perfect getaway to relax, recharge and to get inspired. - Bart Grein     Explore more about the hotel here: wamsterdam.com     Mixing historic Dutch arhitectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. Marvel at dazzling views from our spot between the Royal Palace and the UNESCO-listed Singel canal.       The amazing city location   Lots of cultural and historic highlights, e.g. Royal Palace on Dam Square, Rijksmuseum, The Hermitage, The Anne Frank House UNESCO Canal District. Total of 44 museums housing 23 Rembrandt paintings and 201 Van Gogh paintings. Amazing Culinary experiences from charming local“brown cafes” to 12 Michelin-rated restaurants. Amsterdam hold 1,325 restaurants in total. Go Dutch and rent a bike or take a boat tour through the 165 canals to discover the city.     About the hotel and its facilities   300-Meter walk to Dam Square, 238 Rooms & Suites, 2 Destination Restaurants: MR PORTER & THE DUCHESS, with private dining possibility, Burger Bar THE BUTCHER, Rooftop W Lounge & WET Deck, Great Room, 414 square meters of Events Space, Wired® Business Center, WHATEVER/WHENEVER® Service, AWAY® Spa & FIT® 24/7 gym, XBAR, X BANK Concept Store, W Insider Team.       Make up of captivating views, integrates spaces and interesting lines that echo its previous role in connecting the people of Amsterdam. The Exchange building has 172 stylish rooms including 10 fabulous suites, varying from Cool Corner Suites to an Extreme WOW suite, and sets the scene for endless nights where the pulse is set high. Located on the sixth floor of the Exchange building, W Lounge will be at the heart of the hotel with unparalleled 360-degree views over the city. Do not leave without taking a dip in the one and only WET Deck, our heated rooftop swimming pool overlooking the Royal Palace. Make your event memorable in W Lounge. We can reserve a semi private area or privatize the W Lounge for an exclusive event.     Guests looking to escape the hustle and bustle of the city can now check-in to the Bank building where the stylish rooms and sumptuous AWAY® Spa provide the ultimate city retreat. The Bank building offers a sophisticated sanctuary with 66 rooms including 13 suites and AWAY® Spa. The ideal space to detox, retox and repeat. Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY® means a disappearing act from the everyday into an insider scene of surprising sensations.     X BANK is a 700m2 hybrid store in the centre of Amsterdam presenting the most comprehensive collection of predominantly Dutch fashion, art and design in the world. X BAR is your own boosting station. It’s a placewhere you can refuel for the day & night ahead or detox after a memorable evening.     Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY means a disappearing act from the every day into an insider scene of surprising sensations. AWAY Spa at W Amsterdam is the go-to place for glamour. They offer: 7 treatment rooms, Facials, Massages, Waxing, general wellbeing, Hands & Feet, Hair treatments, Tanning, Guy’s grooming.     Experience an unforgettable night at The Duchess. Their restaurant within the historical atrium of the Bank Building offers an a-la-carte breakfast, lunch and dinner with Nouveau Niçoise cuisine. The Duchess enhances a shared dining concept and offers a wonderful tearoom providing guests the opportunity to enjoy a luxurious afternoon tea. The Duchess has graced Amsterdam with its presence since June 2015 and was awarded a Michelin star as of 2018. Their rooftop fine dining restaurant offers a unique international breakfast buffet and un unforgettable lunch and diner experience. MR PORTER offers a steakhouse dining concept with an amazing view over the city of Amsterdam. THE BUTCHER serves the best bloody delicious burgers in Amsterdam and specializes in haute fast food, available from early until late. Situated on the corner of W Amsterdam Bank building beneath X BANK.   "The hotel is based on the most spectacular location in the very city centre on Dam Square. Truly could not be on a better centre location, with all the best shops, restaurants, sigthseeing amongs other things around the hotel such as the Nine streets, Flower market, Royal palace and many more amazing places. W Amsterdam not only offers the best views, stylish design but also great fine dining at their restaurants THE DUCHESS, MR PORTER & THE BUTCHER, one beautiful outdoor pool on the rooftoop with mesmerizing panoramic views but also the sexiest, stylish and modern rooms. Not to forget the AWAY SPA which is my favorite in Amsterdam and both entry lobbies which already take your breath away when entering the hotel that also is truly memorable from the exterior design and of course its location which is noticable from the plane when landing in Amsterdam already.  All in all this has been one of the recent travel highlights definitely, and cannot wait to stay there again soon." - Timotej Letonja   W Amsterdam is a fantastic luxury hotel spread over two beautiful, historic buildings right in the center of Amsterdam. The hotel includes a rooftop pool, W Lounge, the incredible Spa Away, outstanding restaurants, nice terraces with stunning views over the Royal Palace, the Single Canal and more.  The trendy and warm ambiance with relaxed and friendly staff create a vibrant atmosphere that I love. Rooms are hip, edgy designed, modern, spacious and have special details incorporating Dutch culture.  The Spa Away is one of the best Spa’s I have ever been. It includes a sauna, steam room, fire bath, cold plunge pool, whirlpool and changing, relaxation areas. All made with high quality materials and so well designed. A perfect getaway to relax, recharge and to get inspired. - Bart Grein     Explore more about the hotel here: wamsterdam.com    

Exclusive editorial "NASATYA"
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Exclusive editorial "NASATYA"

Fashion According to the legend, Nasatyas are twin gods. They appear just before dawn, symbolizing the rising sun and opening a path to Usas, the goddess of dawn, announcing the beginning of a new day.    The choreography is a circle of life coming down on 1 day for the Twins sisters.   It begins with the birth. They are just one, a living magma. They breathe, grow up, evolve together until the separation suddenly happens. They are now two separate entities and they start to discover their own bodies. But they continue to act and react in harmony, as an heritage of their precedent life together. Their personalities are taking over and they both exist in their own distinctive features : Cindy (bottom screen) is closer to the ground and connected to Earth, her moves correspond to a tribal dance.   When Stessy (top screen) has an ethereal evolution. She needs to distance herself from the twin condition which she sees as a straitjacket. She moves faster and faster till she breaks into trance losing herself out of breath.   At this point, Cindy is pulled back to her sister and catches her in her arms before she falls. And like this, they are back to harmony, making one again. As Nasatyas, they go back to sleep, waiting for the next day to come.     Written and directed by Cyril Masson @_cyrilmasson Starring Stessy & Cindy Emelie @stessyncindy Fashion Editor : Joy Sinanian @joysinanian Director of Photography : Julien Teissier @julienteissier Steadicamer : Sacha Naceri @sachanaceri Camera Assistant : Alixia Mejean @alixiamejean Location Manager : Pascal Resta @pascal.resta Editor : Cyril Masson Color Grading : Vincent Amor Music : Linky Larson @link_le_neil Singer : Lidye Lapeste @lydielapeste Produced by @blackdeerprod & @creamparistv   Special Thanks : MUGLER @muglerofficial KCD @kcdworldwide VANTAGE @vantagefilmfrance NUMERO NETHERLANDS numero_netherlands@timiletonja @wblanc @its.pierregln@sihamgouymenaa @imfrijol@teatro_andromeda  According to the legend, Nasatyas are twin gods. They appear just before dawn, symbolizing the rising sun and opening a path to Usas, the goddess of dawn, announcing the beginning of a new day.    The choreography is a circle of life coming down on 1 day for the Twins sisters.   It begins with the birth. They are just one, a living magma. They breathe, grow up, evolve together until the separation suddenly happens. They are now two separate entities and they start to discover their own bodies. But they continue to act and react in harmony, as an heritage of their precedent life together. Their personalities are taking over and they both exist in their own distinctive features : Cindy (bottom screen) is closer to the ground and connected to Earth, her moves correspond to a tribal dance.   When Stessy (top screen) has an ethereal evolution. She needs to distance herself from the twin condition which she sees as a straitjacket. She moves faster and faster till she breaks into trance losing herself out of breath.   At this point, Cindy is pulled back to her sister and catches her in her arms before she falls. And like this, they are back to harmony, making one again. As Nasatyas, they go back to sleep, waiting for the next day to come.     Written and directed by Cyril Masson @_cyrilmasson Starring Stessy & Cindy Emelie @stessyncindy Fashion Editor : Joy Sinanian @joysinanian Director of Photography : Julien Teissier @julienteissier Steadicamer : Sacha Naceri @sachanaceri Camera Assistant : Alixia Mejean @alixiamejean Location Manager : Pascal Resta @pascal.resta Editor : Cyril Masson Color Grading : Vincent Amor Music : Linky Larson @link_le_neil Singer : Lidye Lapeste @lydielapeste Produced by @blackdeerprod & @creamparistv   Special Thanks : MUGLER @muglerofficial KCD @kcdworldwide VANTAGE @vantagefilmfrance NUMERO NETHERLANDS numero_netherlands@timiletonja @wblanc @its.pierregln@sihamgouymenaa @imfrijol@teatro_andromeda 

DGTL Festival & SkyNRG open doors to Sustainable Aviation Fuel (SAF) for use in the music industry
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DGTL Festival & SkyNRG open doors to Sustainable Aviation Fuel (SAF) for use in the music industry

Music DGTL’s Sustainability Coordinator Mitchell van Dooijeweerd commented: “We feel a responsibility to continuously improve and maintain our social and environmental impact on the globe and we are committed to leave the world a bit better than we found it. That’s why we are always researching and implementing innovative measures to progressively reduce emissions. But we’re looking beyond our own emissions too. Through this partnership with SkyNRG, we reduce CO2 emissions together with our artists and ensure that what we do inspires our surroundings. Replacing fossil kerosine with SAF is a huge step forward for unavoidable flights. Furthermore, it is a scalable solution that can reduce air travel emissions for other events too where air travel may be unavoidable. DGTL’s festivals have a huge reach, which is why it is important we lead by example and plant the seed for change.”     SAF is fuel for aircrafts that is produced from sustainable resources, instead of being refined from petroleum, like fossil-based aviation fuel. SAF can significantly reduce CO2 emissions compared to fossil fuel, depending on the technology and feedstock used.     SkyNRG’s Program Manager, Jef de Vries commented: “Although SAF has been in commercial use since 2011 and over 300,000 flights so far have been powered by it, it still makes up less than 1% of the overall fuel use in aviation. Therefore, SkyNRG scales up supply and demand by building new production capacity and forging partnerships with industry pioneers like DGTL festival.”     Explaining how DGTL has collaborated with artists across its multiple global line-ups to drive the SAF initiative, festival booker Jelle Lobbes said: “When we reached out to the artists about this project, we found out most of them were already engaged in more sustainable travel. Agencies already implemented offset programs for their roster and really thought about their journeys. This showed we’re all on the same page and motivated us to join forces and take the next step forward.”     SkyNRG uses a system for supplying SAF to DGTL called Book & Claim. With this system, SAF is not used on the aircrafts the artists fly with, but rather tanked into the fuel system of an airport close to the SAF production facility. The SAF produced and supplied is continuously tracked and the corresponding carbon emission reductions are then allocated to DGTL and the artists. The benefits of this system are that it reduces carbon emissions from fuel transport and uses existing supply chains. This system is also commonly used when purchasing green electricity. Green electricity is added to the overall grid by the person paying for it, without it being delivered to that specific person’s home, for example, thereby improving the overall sustainability of the grid.     The overall aim of the DGTL-SkyNRG partnership is to show the industry and all music fans - many of whom regularly use air travel - how they can reduce their own CO2 footprint by using SAF. To that end, DGTL and SkyNRG, together with climate tech builder CHOOOSE, will soon launch a leading-edge carbon emissions calculator that both the industry and general public can use to evaluate and reduce their CO2 footprint.     Thanks to their work with SkyNRG, more sustainable travel can now finally be ticked off DGTL’s sustainable ‘to-do’ list, making them true trailblazers in the world’s quest for achievable sustainability.   DGTL’s Sustainability Coordinator Mitchell van Dooijeweerd commented: “We feel a responsibility to continuously improve and maintain our social and environmental impact on the globe and we are committed to leave the world a bit better than we found it. That’s why we are always researching and implementing innovative measures to progressively reduce emissions. But we’re looking beyond our own emissions too. Through this partnership with SkyNRG, we reduce CO2 emissions together with our artists and ensure that what we do inspires our surroundings. Replacing fossil kerosine with SAF is a huge step forward for unavoidable flights. Furthermore, it is a scalable solution that can reduce air travel emissions for other events too where air travel may be unavoidable. DGTL’s festivals have a huge reach, which is why it is important we lead by example and plant the seed for change.”     SAF is fuel for aircrafts that is produced from sustainable resources, instead of being refined from petroleum, like fossil-based aviation fuel. SAF can significantly reduce CO2 emissions compared to fossil fuel, depending on the technology and feedstock used.     SkyNRG’s Program Manager, Jef de Vries commented: “Although SAF has been in commercial use since 2011 and over 300,000 flights so far have been powered by it, it still makes up less than 1% of the overall fuel use in aviation. Therefore, SkyNRG scales up supply and demand by building new production capacity and forging partnerships with industry pioneers like DGTL festival.”     Explaining how DGTL has collaborated with artists across its multiple global line-ups to drive the SAF initiative, festival booker Jelle Lobbes said: “When we reached out to the artists about this project, we found out most of them were already engaged in more sustainable travel. Agencies already implemented offset programs for their roster and really thought about their journeys. This showed we’re all on the same page and motivated us to join forces and take the next step forward.”     SkyNRG uses a system for supplying SAF to DGTL called Book & Claim. With this system, SAF is not used on the aircrafts the artists fly with, but rather tanked into the fuel system of an airport close to the SAF production facility. The SAF produced and supplied is continuously tracked and the corresponding carbon emission reductions are then allocated to DGTL and the artists. The benefits of this system are that it reduces carbon emissions from fuel transport and uses existing supply chains. This system is also commonly used when purchasing green electricity. Green electricity is added to the overall grid by the person paying for it, without it being delivered to that specific person’s home, for example, thereby improving the overall sustainability of the grid.     The overall aim of the DGTL-SkyNRG partnership is to show the industry and all music fans - many of whom regularly use air travel - how they can reduce their own CO2 footprint by using SAF. To that end, DGTL and SkyNRG, together with climate tech builder CHOOOSE, will soon launch a leading-edge carbon emissions calculator that both the industry and general public can use to evaluate and reduce their CO2 footprint.     Thanks to their work with SkyNRG, more sustainable travel can now finally be ticked off DGTL’s sustainable ‘to-do’ list, making them true trailblazers in the world’s quest for achievable sustainability.  

Watch the music video for Nina Kraviz's new single "Skyscrapers" on our Instagram
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Watch the music video for Nina Kraviz's new single "Skyscrapers" on our Instagram

Music Following the release of her new "Skyscrapers" single, Nina Kraviz shares the official music video.   The “Skyscrapers” music video follows Nina on an exploration through Dubai as she embraces her different surroundings. Through the juxtaposition of captivating city-life imagery and her melancholic lyrics, Kraviz gives a visual to a love song that incorporates her pop-leaning sound while transcending into new creative territory.   "When I started writing "Skyscrapers" I was in the middle of a love story that wasn’t going particularly smooth. This song is about love for another person, the kind of love that is strong and painful but also makes you feel alive. One night I packed my bag and went to Dubai. When I arrived and saw all these fantastic skyscrapers I realized that I had to film a music video for my new song here and not in Moscow how I planned it at first - with a proper crew and an actual script. After some phone calls I managed to find a camera man. Everything was so last minute and did not have any particular plan. It gave me a right amount of excitement. Instead of writing a script I would just tell the camera man where we were going, what we would be doing and he would then follow and film me. It was so spontaneous. It was a very interesting experience. The trip ended being a real adventure full of unexpected turns and provided me with a lot of footage to take home. Eventually I cut the footage into a little report with a a little bit of that "lost in translation" vibe.. so I guess you can call me a director here :)" - Nina Kraviz Following the release of her new "Skyscrapers" single, Nina Kraviz shares the official music video.   The “Skyscrapers” music video follows Nina on an exploration through Dubai as she embraces her different surroundings. Through the juxtaposition of captivating city-life imagery and her melancholic lyrics, Kraviz gives a visual to a love song that incorporates her pop-leaning sound while transcending into new creative territory.   "When I started writing "Skyscrapers" I was in the middle of a love story that wasn’t going particularly smooth. This song is about love for another person, the kind of love that is strong and painful but also makes you feel alive. One night I packed my bag and went to Dubai. When I arrived and saw all these fantastic skyscrapers I realized that I had to film a music video for my new song here and not in Moscow how I planned it at first - with a proper crew and an actual script. After some phone calls I managed to find a camera man. Everything was so last minute and did not have any particular plan. It gave me a right amount of excitement. Instead of writing a script I would just tell the camera man where we were going, what we would be doing and he would then follow and film me. It was so spontaneous. It was a very interesting experience. The trip ended being a real adventure full of unexpected turns and provided me with a lot of footage to take home. Eventually I cut the footage into a little report with a a little bit of that "lost in translation" vibe.. so I guess you can call me a director here :)" - Nina Kraviz

In conversation with Izzy Camina
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In conversation with Izzy Camina

Music We had a delight speaking with Izzy Camina about her music and latest collaboration with CELINE.       You’re quite new on the scene, can you introduce yourself?   My name is Izzy Camina and I’m a half American, half English songwriter and music producer.       You stated once that you find it hard to define your music – but if you must try, how would you describe it?     What I’ve released so far under “Izzy Camina” ranges from lo-fi indie bedroom all the way to techno, as heard in UP N DOWN. Before the EP however, I’d been writing and producing as a hobby under the name “ISADORA”. I guess I’d classify those tracks as darker “electro pop”.     How did you collaboration with Hedi Slimane start?   Someone close to him found the song on Spotify and sent it his way.       How does it feel that your soundtrack is used by one of the biggest names in fashion?   For a long time, nobody gave a shit. I would beat myself up, constantly trying to alter my sound so that I could garner some industry support. I could never get it quite right, the music was either too lame for the tastemaker, hip indie labels, or too “weird” for the majors. For Hedi to recognize a track that was never a self-sacrifice for the sake of business, but a creation from my heart was incredibly gratifying and eye-opening. It answers all of my questions moving forth.     What was your inspiration for Up N Down?   Life, apathy, frustration. The world is really fucked up and confusing, we try to navigate everything through the dichotomy of up and down, good and evil, masculine and feminine, shadow and light - our futile attempt at compartmentalizing the chaos of human existence.     You write, produce, and release your music independently, how does it feel to do it all by yourself?   It kind of sucks. I have tinnitus and so much of good production is good mixing, having to expose myself to ugly frequencies for hours on end and then suffer the consequences. I’d also release a lot more music if I had more collaborators. When it’s just me, I get stuck in my head. I can’t be objective. I’ll make something that’s 98% there, really cool, and then close my laptop and not visit it again for months.        How important is fashion to you?     It’s familiar to me, a certain kind of fashion at least. Some of my childhood memories include the Mosquitohead workshop (the t shirt company my dad co-founded), Trash and Vaudeville on St. Marks, being babysat by an assortment of punks and eccentrics, my dad’s sharkskin suits and rockabilly pompadour, Divine imagery around the house, and my parents making their own chrome clothing for Burning Man (back when it was cool).     What more can we expect for you this year?   I am going to release some badass music.       Do you have any plans for doing a tour? Yes, in 2022. I just want to make sure I have everything finished on the music front. Like I said, it can be a consuming process.       You were just getting started and then the pandemic hit. You still brought out 3 new tracks. Did you get any new inspiration during this time?   Of course. It’s been terrible for everyone. I’ll probably change my opinion on this one day, but I truly believe the best art is made in the throes of adversity.     photo credit: (©Courtesy of Hedi Slimane) We had a delight speaking with Izzy Camina about her music and latest collaboration with CELINE.       You’re quite new on the scene, can you introduce yourself?   My name is Izzy Camina and I’m a half American, half English songwriter and music producer.       You stated once that you find it hard to define your music – but if you must try, how would you describe it?     What I’ve released so far under “Izzy Camina” ranges from lo-fi indie bedroom all the way to techno, as heard in UP N DOWN. Before the EP however, I’d been writing and producing as a hobby under the name “ISADORA”. I guess I’d classify those tracks as darker “electro pop”.     How did you collaboration with Hedi Slimane start?   Someone close to him found the song on Spotify and sent it his way.       How does it feel that your soundtrack is used by one of the biggest names in fashion?   For a long time, nobody gave a shit. I would beat myself up, constantly trying to alter my sound so that I could garner some industry support. I could never get it quite right, the music was either too lame for the tastemaker, hip indie labels, or too “weird” for the majors. For Hedi to recognize a track that was never a self-sacrifice for the sake of business, but a creation from my heart was incredibly gratifying and eye-opening. It answers all of my questions moving forth.     What was your inspiration for Up N Down?   Life, apathy, frustration. The world is really fucked up and confusing, we try to navigate everything through the dichotomy of up and down, good and evil, masculine and feminine, shadow and light - our futile attempt at compartmentalizing the chaos of human existence.     You write, produce, and release your music independently, how does it feel to do it all by yourself?   It kind of sucks. I have tinnitus and so much of good production is good mixing, having to expose myself to ugly frequencies for hours on end and then suffer the consequences. I’d also release a lot more music if I had more collaborators. When it’s just me, I get stuck in my head. I can’t be objective. I’ll make something that’s 98% there, really cool, and then close my laptop and not visit it again for months.        How important is fashion to you?     It’s familiar to me, a certain kind of fashion at least. Some of my childhood memories include the Mosquitohead workshop (the t shirt company my dad co-founded), Trash and Vaudeville on St. Marks, being babysat by an assortment of punks and eccentrics, my dad’s sharkskin suits and rockabilly pompadour, Divine imagery around the house, and my parents making their own chrome clothing for Burning Man (back when it was cool).     What more can we expect for you this year?   I am going to release some badass music.       Do you have any plans for doing a tour? Yes, in 2022. I just want to make sure I have everything finished on the music front. Like I said, it can be a consuming process.       You were just getting started and then the pandemic hit. You still brought out 3 new tracks. Did you get any new inspiration during this time?   Of course. It’s been terrible for everyone. I’ll probably change my opinion on this one day, but I truly believe the best art is made in the throes of adversity.     photo credit: (©Courtesy of Hedi Slimane)

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