Calvin Klein’s latest campaign has just been launched. The “Calvins or nothing” campaign stars actor and musician Maya Hawke and Belgian professional footballer Romelu Lukaku.

The campaign is known for its simple yet striking black-and-white portraits shot by renowned photographer Gray Sorrenti. Sorrenti is known for her style, which is simple, raw, and intimate, making it a perfect fit for CK. 

The Calvins or nothing campaign reflects the elevated, considered designs of its later Underwear collection and channels the brand’s minimal, impactful aesthetic.

Rooted in sensuality, the campaign reflects the brand’s signature style.

Of course, the campaign can be seen worldwide with more talents showcasing their Calvins (or nothing). English rapper, singer-songwriter, DJ Shygirl, German social media star Nic Kaufman and Italian actress Coco Rebecca Edogamhe are also featured in the campaign, with their stunning shots taken by Sarah Piantadosi.

New refined and casual styles include Embossed Icon, featuring a new logo treatment, and updated Modern Cotton silhouettes that reshape CK’s classic Underwear offering. Bonded Flex introduces wire-free support in an innovative seamless knit, while CK Black features a minimalist take on seductive, graphic lace.

Will you wear the intimate Calvin’s or nothing? The collection is now available to shop on

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