Filling up on Vuittamins is the upbeat, optimistic proposition of the new Pre-Fall 2021 collection. A heightened practical sophistication. Through three main stylistic pillars, Nicolas Ghesquière,Artistic Director of Women’s Collections, draws upon his major design angles since arriving at the House, visions which symbol- ise the nature of the LOUIS VUITTON woman.

Tech Romanticism: An opulence in which the softness of mate- rials and the delicacy of embroideries mix with an urban attitude, recalling personal memories.

Energetic Sportswear: Where colours clash and reinvent chromatic duos. Blue/Bordeaux, Red / Violet, Lemon / Lime…

Rediscovering Essentials: An update of House Icons, reconquering great classics.

Stacy Martin is the ambassador of the Pre-Fall 2021 collection. Photographed by Nicolas Ghesquière, she is the heroine in a newtake on the Nouvelle Vague. “Stacy has innate elegance and an inspiring personality. I have a lot of respect for her career path, her bold choices and the roles she takes on. I very much enjoyed photographing Stacy. So cool and laid-back, I love the way she wears my collections.” – Nicolas Ghesquière