As part of its ongoing legacy at Coachella, GUESS returned to the desert for the third consecutive year and presented its unique Compound oasis on the festival’s doorstep. The festival takeover, curated by Nicolai Marciano, continues to grow in size and presence thanks to previous successes. This year, following its announcement at Pitti Uomo in January and in the run-up to its global launch, the Compound announces the arrival of GUESS JEANS, the new denim brand from American stone-wash pioneer GUESS, which redefines Southern Californian style with contemporary values ​​and vision.

During the opening weekend of the festival, GUESS JEANS transformed a group of homes in a gated community, just steps from the festival site, into a haven for top talent, friends, family and new ambassadors joining GUESS JEANS. A 24-hour concierge service and personal chefs in each home provided a seamless guest experience. The 2024 GUESS JEANS Compound guests include Bretman Rock, Anastasia Karanikolaou, Harry Jowsey, Rickey Thompson, J Balvin, Ice Spice, Luka Sabbat, Lila Moss, David Dobrik, Quenlin Blackwell, Madeline Argy, Lil Baby, Devon and Sydney Carlson and more.

On Thursday, GUESS JEANS kicked off the weekend with a welcome dinner for guests of the Compound, catered by Italian hotspot Jon and Vinny’s from Los Angeles. Following this, on Friday evening, GUESS JEANS hosted friends and family to enjoy a line-up of DJs and performances, including DJ Pee. Wee “Anderson Paak”, Kaytranada, Freddie Gibbs and Hayes Bradley.

On Sunday after the festival, the Metro sang to the guests from his table and kept the energy of the weekend alive late into the evening. Andrei Gillot hosted the line-up at the compound all weekend. The star-studded guest list included: Billie Eilish, Justin Bieber, Hailey Bieber, Doja Cat, Tobey Maguire, Robert Pattinson, Suki Waterhouse, SAWEETIE, YG, Steve Lacy, TYGA, Alesso, Emma Roberts, Leonardo DiCaprio, Vittoria Ceretti, Destroy Lonely, Lil Baby, Kevin Abstract, Ken Carson, Charlie D’amelio, Alabama Barker, Eartheater, Alex Midler, Alton Mason, Asap Nast, Bronnie James, Brooke Schofield, Casey Affleck, Chiara Auriela, Cordae, Danielle Guizio, Emily Lind , Evan Mock, FaZe Banks, Freddie Gibbs, Jeff, King Carl, Landon Barker, Lila Moss, Lindsey Brewer, Mario, Olivia O’Brien, Peyton List, Sandra Shehab and Yoventura were all spotted at the GUESS JEANS events on Friday and Sunday.

The Compound also offered a range of unique and pampering wellness treatments over the weekend, including IV drips by Drip Hydration, B12 shots, HigherDOSE blue and red light therapy and detox juices. Guests were invited to enjoy post-Coachella massages and leading therapeutic activities, making their experience refreshing and unforgettable. Guests were invited to end their weekend through Monday with a wellness experience where they could indulge in all the luxury the Compound had to offer.

Each guest received a curated welcome package containing unreleased GUESS JEANS products and custom Compound gear as a reminder of the weekend. Collaborations with brands such as Sally Hansen, Marcolin, Saint James Iced Tea, ZigZag, Casamigos and Unshackled enhanced the overall experience.