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Alexander Mcqueen Spring & Summer 2020
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Alexander Mcqueen Spring & Summer 2020

Fashion The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth. The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth.

Speaking with Alex Pettyfer
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Speaking with Alex Pettyfer

Men From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers

Interview with Gitte Wetter
41

Interview with Gitte Wetter

Fashion Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach  Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach 

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Cartier's latest Panthère campaign
39

Cartier's latest Panthère campaign

Jewelry Cartier has entrusted the production of its latest Panthère campaign to the German videographer Jonas Lindstroem, famous for his film Truth or Dare. Cartier’s film unites fearless and unique personalities, who are drawn to the most dangerous creature in the Cartier menagerie for her powers of seduction and desire for power. Untamed and indomitable, the Panthère de Cartier is charged with a magnetism that reveals one's own strength of character. Panthers know their kind; it is a tribe united by instinct and independence. Chang Chen, Annabelle Wallis, Ella Balinska and Mariacarla Boscono feature in the international cast of this film which has been shot all over the world. Wherever they may be, they recognize each other, beguiled by the same animal distinction whose wild, magnetic look is a sign of freedom. The panther accompanies them everywhere with her feline shadow like a copy of themselves. Frees spirits, the artists interpreting the Panthère de Cartier are the modern-day heirs to a prestigious line of the panther’s devotees, including its creator Jeanne Toussaint, The Duchess of Windsor, Maria Felix and Daisy Fellowes. A community that embodies the Cartier emblem: an object of desire and fascination that has been a creative signature for Cartier since her first sighting in 1914. The Panthère de Cartier community: Mariacarla Boscono, top model The Italian model Mariacarla Boscono has been a star of the catwalk for nearly twenty years. A record of longevity for this Italian who exudes a casual look and unique presence. Daring, elegance and freedom of spirit make her the true embodiment of a panther. Yasmine Sabri, actress At 30 years old, Yasmine Sabri is one of the most famous Egyptian actresses. She has starred in many lead roles for TV and the big screen. Her filmography in Egypt is an impressive one. Progressive and a feminist, committed to fighting for Arab women’s rights, Yasmine Sabri brings a positive energy and freedom to the Panthère de Cartier image. Annabelle Wallis, actress Born in Oxford to a family in theatre and film, actress Annabelle Wallis found her first big role in The Tudors series, alongside Jonathan Rhys Meyers, then as Grace Burgess in Peaky Blinders. Her vitality and radiance epitomise the Cartier panther. Ella Balinska, actress At 22 years old, English actress Ella Balinska lives between London and Los Angeles. Having trained at the Guildford School of Acting, she recently performed in the third instalment of Charlie’s Angels. A specialist in martial arts and javelin throwing, her solar energy naturally connects her to the Panthère de Cartier tribe. Chang Chen, actor Chang Chen has filmed with the greatest of directors, from Hou Hsiao-Hsien to Wong Kar Wai and Ang Lee. His animal magnetism and sophisticated sensuality make him an ideal ambassador for Panthère de Cartier. Karen Mok, actress and singer Born in Hong Kong, SAR China, Karen Mok is incredibly successful in Asia, with seventeen albums and forty films under her belt since she began her career in 1993. A performer who makes an impact wherever she goes and has been awarded a number of the most prestigious artistic distinctions. This power and determination make her a magnetic personality and one of the new ambassadors of Panthère de Cartier. see the video on cartier.com Cartier has entrusted the production of its latest Panthère campaign to the German videographer Jonas Lindstroem, famous for his film Truth or Dare. Cartier’s film unites fearless and unique personalities, who are drawn to the most dangerous creature in the Cartier menagerie for her powers of seduction and desire for power. Untamed and indomitable, the Panthère de Cartier is charged with a magnetism that reveals one's own strength of character. Panthers know their kind; it is a tribe united by instinct and independence. Chang Chen, Annabelle Wallis, Ella Balinska and Mariacarla Boscono feature in the international cast of this film which has been shot all over the world. Wherever they may be, they recognize each other, beguiled by the same animal distinction whose wild, magnetic look is a sign of freedom. The panther accompanies them everywhere with her feline shadow like a copy of themselves. Frees spirits, the artists interpreting the Panthère de Cartier are the modern-day heirs to a prestigious line of the panther’s devotees, including its creator Jeanne Toussaint, The Duchess of Windsor, Maria Felix and Daisy Fellowes. A community that embodies the Cartier emblem: an object of desire and fascination that has been a creative signature for Cartier since her first sighting in 1914. The Panthère de Cartier community: Mariacarla Boscono, top model The Italian model Mariacarla Boscono has been a star of the catwalk for nearly twenty years. A record of longevity for this Italian who exudes a casual look and unique presence. Daring, elegance and freedom of spirit make her the true embodiment of a panther. Yasmine Sabri, actress At 30 years old, Yasmine Sabri is one of the most famous Egyptian actresses. She has starred in many lead roles for TV and the big screen. Her filmography in Egypt is an impressive one. Progressive and a feminist, committed to fighting for Arab women’s rights, Yasmine Sabri brings a positive energy and freedom to the Panthère de Cartier image. Annabelle Wallis, actress Born in Oxford to a family in theatre and film, actress Annabelle Wallis found her first big role in The Tudors series, alongside Jonathan Rhys Meyers, then as Grace Burgess in Peaky Blinders. Her vitality and radiance epitomise the Cartier panther. Ella Balinska, actress At 22 years old, English actress Ella Balinska lives between London and Los Angeles. Having trained at the Guildford School of Acting, she recently performed in the third instalment of Charlie’s Angels. A specialist in martial arts and javelin throwing, her solar energy naturally connects her to the Panthère de Cartier tribe. Chang Chen, actor Chang Chen has filmed with the greatest of directors, from Hou Hsiao-Hsien to Wong Kar Wai and Ang Lee. His animal magnetism and sophisticated sensuality make him an ideal ambassador for Panthère de Cartier. Karen Mok, actress and singer Born in Hong Kong, SAR China, Karen Mok is incredibly successful in Asia, with seventeen albums and forty films under her belt since she began her career in 1993. A performer who makes an impact wherever she goes and has been awarded a number of the most prestigious artistic distinctions. This power and determination make her a magnetic personality and one of the new ambassadors of Panthère de Cartier. see the video on cartier.com

Vans in collaboration with Sandy Liang
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Vans in collaboration with Sandy Liang

Accessories A trend setter since 1966, Vans is always ahead of the curve. For spring, the ‘Off The Wall’ brand partners with New York designer Sandy Liang on a fashion forward collection of footwear and apparel. Known for mixing materials like fleece with unique colors and prints, Sandy Liang draws inspiration from her hometown New York and its downtown cool kids, her grandma, and the hand-me-downs of her youth. The quirky collaboration features unique takes on five classic Vans styles plus a head to toe apparel including a hoodie, tee, bike shorts, bucket hat, and crossbody bag.Across each of the Vans x Sandy Liang footwear iterations, materials play a defining role. From fleece-like cheetah prints to metal jewelry affixed directly to the upper, each is as unique as the last. With a built-in ankle bracelet and multiple metal charms sewn directly to the pink velour upper, the Sandy Liang Era stands out as the hero of the lot. Also noteworthy is the similarly styled Old Skool (a second Old Skool colorway features black butterfly art and custom laces), and a cheetah print Classic Slip-On Platform and Vans Sport.On the apparel side, the theme of ‘90s nostalgia continues with marbled colorways and butterfly iconography. The Sandy BF Hoodie features an exaggerated boyfriend fit with novelty eyelets on the hood some with piercing detailing along with embroidered and screen-printed graphics. The Sandy LS BF Tee is made of heavy cotton jersey with novelty wash and discharge bleach art Butterfly graphic on chest and is finished with Checkerboard sleeves. The cycling inspired Sandy Bike Short is a cotton spandex blend with novelty snakeskin print and 7” inseam. A polka dot printed twill Bucket Hat with contrast satin lining and faux sherpa fashion bag—the Sandy Crossbody—featuring a single adjustable strap, exterior zip pocket, elastic cording for extra carrying options, metal hardware and a logo patch mounted on leather rounds out the accessories.   The Vans x Sandy Liang collection will be available in February 2020. A trend setter since 1966, Vans is always ahead of the curve. For spring, the ‘Off The Wall’ brand partners with New York designer Sandy Liang on a fashion forward collection of footwear and apparel. Known for mixing materials like fleece with unique colors and prints, Sandy Liang draws inspiration from her hometown New York and its downtown cool kids, her grandma, and the hand-me-downs of her youth. The quirky collaboration features unique takes on five classic Vans styles plus a head to toe apparel including a hoodie, tee, bike shorts, bucket hat, and crossbody bag.Across each of the Vans x Sandy Liang footwear iterations, materials play a defining role. From fleece-like cheetah prints to metal jewelry affixed directly to the upper, each is as unique as the last. With a built-in ankle bracelet and multiple metal charms sewn directly to the pink velour upper, the Sandy Liang Era stands out as the hero of the lot. Also noteworthy is the similarly styled Old Skool (a second Old Skool colorway features black butterfly art and custom laces), and a cheetah print Classic Slip-On Platform and Vans Sport.On the apparel side, the theme of ‘90s nostalgia continues with marbled colorways and butterfly iconography. The Sandy BF Hoodie features an exaggerated boyfriend fit with novelty eyelets on the hood some with piercing detailing along with embroidered and screen-printed graphics. The Sandy LS BF Tee is made of heavy cotton jersey with novelty wash and discharge bleach art Butterfly graphic on chest and is finished with Checkerboard sleeves. The cycling inspired Sandy Bike Short is a cotton spandex blend with novelty snakeskin print and 7” inseam. A polka dot printed twill Bucket Hat with contrast satin lining and faux sherpa fashion bag—the Sandy Crossbody—featuring a single adjustable strap, exterior zip pocket, elastic cording for extra carrying options, metal hardware and a logo patch mounted on leather rounds out the accessories.   The Vans x Sandy Liang collection will be available in February 2020.

Wrangler launches Texas Slim
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Wrangler launches Texas Slim

Fashion Wrangler launches Texas slim, with an incredible campaign that inspired you to live with the courage to take risks and live to the fullest.  For 30 years, Wrangler’s Texas jeans have been a best-selling fit. Now the denim icon introduces the Texas Slim, a new slimmer version for men. With a regular fit through the thigh, but cut slim on the leg, it includes all the authentic and relaxed elements of the original but with a contemporary, streamlined fit, keeping the heritage alive. To mark the launch, Wrangler creates a campaign to honor the daring and freedom of the America’s last few travelling motorcycle stunt shows. It aligns with Wrangler’s new global Wear with AbandonTM campaign, which celebrates the inspiring idea that life bursts with opportunity and adventure when you live with a spirit of risk and courage. In the early 1900's, motordromes became a popular carnival sideshow at state and county fairs across the United States. Inside the wooden drome, known as the Wall of Death, spectators watch from above as riders orbit its vertical walls on antique motorcycles in a heady mix of speed, noise and adrenaline. Defying death – and gravity. In the first half of the twentieth century there were hundreds of motordromes – now there are just a handful, a travelling piece of Americana, keeping this thrilling piece of motorcycle history alive. The riders trust each other with their lives. They hare stories of the road, broken bones, and a passion for a life of risk and adventure. Going from state to state, bringing heart-stopping danger and the romance of their nomadic lives to small-town America, the team set up and take down the motordrome together – always wearing Wranglers, engineered for hard, heavy work, and with enduring authentic Western style. Wrangler is the iconic denim cowboy brand, created in 1947 to serve cowboys and ranch workers, but soon adopted by rebels and trailblazers. Wrangler recognizes this spirit in the America’s motordrome riders, the men (and sometimes women) risking their lives to thrill a crowd, who are ensuring this way of life survives into a new generation. "Cowboys on steel, always in Wranglers." Wrangler launches Texas slim, with an incredible campaign that inspired you to live with the courage to take risks and live to the fullest.  For 30 years, Wrangler’s Texas jeans have been a best-selling fit. Now the denim icon introduces the Texas Slim, a new slimmer version for men. With a regular fit through the thigh, but cut slim on the leg, it includes all the authentic and relaxed elements of the original but with a contemporary, streamlined fit, keeping the heritage alive. To mark the launch, Wrangler creates a campaign to honor the daring and freedom of the America’s last few travelling motorcycle stunt shows. It aligns with Wrangler’s new global Wear with AbandonTM campaign, which celebrates the inspiring idea that life bursts with opportunity and adventure when you live with a spirit of risk and courage. In the early 1900's, motordromes became a popular carnival sideshow at state and county fairs across the United States. Inside the wooden drome, known as the Wall of Death, spectators watch from above as riders orbit its vertical walls on antique motorcycles in a heady mix of speed, noise and adrenaline. Defying death – and gravity. In the first half of the twentieth century there were hundreds of motordromes – now there are just a handful, a travelling piece of Americana, keeping this thrilling piece of motorcycle history alive. The riders trust each other with their lives. They hare stories of the road, broken bones, and a passion for a life of risk and adventure. Going from state to state, bringing heart-stopping danger and the romance of their nomadic lives to small-town America, the team set up and take down the motordrome together – always wearing Wranglers, engineered for hard, heavy work, and with enduring authentic Western style. Wrangler is the iconic denim cowboy brand, created in 1947 to serve cowboys and ranch workers, but soon adopted by rebels and trailblazers. Wrangler recognizes this spirit in the America’s motordrome riders, the men (and sometimes women) risking their lives to thrill a crowd, who are ensuring this way of life survives into a new generation. "Cowboys on steel, always in Wranglers."

Four incredible women and one game-changing fragrance: Boss Alive
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Four incredible women and one game-changing fragrance: Boss Alive

Beauty Four incredible women, one game-changing fragrance: BOSS ALIVE. Emma Roberts, Laura Harrier, Bruna Marquezine, and Chloe Bennet have been chosen by BOSS Parfums to star in an inspirational new campaign representing the modern, multifaceted face of the BOSS woman: carefree, confident, and inspired. Posing the question “What makes you feel alive?”, and entirely created by female talent both behind and in front of the camera, the BOSS ALIVE campaign invites women worldwide to believe in themselves, follow their passion and forge their own path forward. “As an actress, I’m used to playing a character so it was liberating to be myself for this campaign. I felt so confident while we were shooting and there’s really no better feeling that that.”– Emma Roberts   “I love the way in which the campaign depicts the feminine universe, especially aspects such as complicity and friendship among women.“– Bruna Marquezine “It’s great to be a part of a project that is completely female driven. I love the idea of allthese innovative forces coming together to create something new” – Laura Harrier “The other campaign talents are all awesome and working together is great because we allhave so much in common, and yet, are so different at the same time. Any young woman canlook up to any one of us and see themselves in a different part of each of us.” – Chloe Bennet Four incredible women, one game-changing fragrance: BOSS ALIVE. Emma Roberts, Laura Harrier, Bruna Marquezine, and Chloe Bennet have been chosen by BOSS Parfums to star in an inspirational new campaign representing the modern, multifaceted face of the BOSS woman: carefree, confident, and inspired. Posing the question “What makes you feel alive?”, and entirely created by female talent both behind and in front of the camera, the BOSS ALIVE campaign invites women worldwide to believe in themselves, follow their passion and forge their own path forward. “As an actress, I’m used to playing a character so it was liberating to be myself for this campaign. I felt so confident while we were shooting and there’s really no better feeling that that.”– Emma Roberts   “I love the way in which the campaign depicts the feminine universe, especially aspects such as complicity and friendship among women.“– Bruna Marquezine “It’s great to be a part of a project that is completely female driven. I love the idea of allthese innovative forces coming together to create something new” – Laura Harrier “The other campaign talents are all awesome and working together is great because we allhave so much in common, and yet, are so different at the same time. Any young woman canlook up to any one of us and see themselves in a different part of each of us.” – Chloe Bennet

Dior in Miami
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Dior in Miami

Fashion exclusive images by Victor Vergara from the Dior men's show in Miami. #DiorMiami exclusive images by Victor Vergara from the Dior men's show in Miami. #DiorMiami

At Givenchy, stars align for their new campaign
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At Givenchy, stars align for their new campaign

Fashion For its Spring-Summer 2020 advertising campaign, the House of Givenchy revisits its signature “couple” theme with an iconoclastic new pairing. In a glamorous, fresh dichotomy, the House reveals two icons — Charlotte Rampling and Marc Jacobs — in a campaign lensed by the photographer Craig McDean, with guidance from Givenchy Artistic Director Clare Waight Keller. Together and individually, the Paris-based actress and the New York-based designer appear in portraits that boldly celebrate individualistic beauty and the liberated, self-assured attitude so emblematic of Givenchy. The series honors the “Givenchy sitting” style of portraiture, a celebration of strength, wit and innate elegance. It follows the campaign starring Ariana Grande, for the Fall-Winter 2019 season. Wearing directional looks and key accessories from the Spring-Summer 2020 collection, each icon appears in his or her signature style, Rampling in masculine tailoring and Jacobs in more feminine pieces. Both radiate strength of character, their natural grandeur further underscored by a neutral setting. Dual perspectives feature close-ups and three-quarter length images in color and black and white. In single portraits, they offer a personal take on Bond accessories. Dressed in graphic black and white, Rampling folds the Bond shopper under her arm while Jacobs, dressed in a shiny black overcoat, carries a men’s Bond duffle that’s filled to capacity. In a naturalistic three-quarter portrait, Rampling gazes at the viewer with her signature mysterious half-smile, the season’s star handbag, the ID93 in buttery yellow suede, slung casually over her shoulder. In another image, she appears dressed in a trench and smoky aviators with the Mystic bag in cognac leather. A dual portrait shows the stars radiating grace and confidence. Posing back-to-back, they embody a complementary take on the season’s sophisticated red floral motifs. In the campaign’s companion video, Rampling and Jacobs stars appear “as they are”. Rampling - dressed in her signature masculine/feminine style – offers Jacobs a master class in the dramatic arts. With timeless chic and natural grace, the English icon coolly plays foil to the New York-based designer’s extravagant, tongue-in-cheek take on femininity. Surreal and absurd elements show the season’s footwear playing telephone, for example. The Givenchy Spring-Summer 2020 advertising campaign will be released online today and break in the March issue of selected magazines worldwide. Creative Director: Clare Waight Keller Photographer: Craig McDean, Talents: Charlotte Rampling and Marc Jacobs Video Screenplay: Hermione Hoby  For its Spring-Summer 2020 advertising campaign, the House of Givenchy revisits its signature “couple” theme with an iconoclastic new pairing. In a glamorous, fresh dichotomy, the House reveals two icons — Charlotte Rampling and Marc Jacobs — in a campaign lensed by the photographer Craig McDean, with guidance from Givenchy Artistic Director Clare Waight Keller. Together and individually, the Paris-based actress and the New York-based designer appear in portraits that boldly celebrate individualistic beauty and the liberated, self-assured attitude so emblematic of Givenchy. The series honors the “Givenchy sitting” style of portraiture, a celebration of strength, wit and innate elegance. It follows the campaign starring Ariana Grande, for the Fall-Winter 2019 season. Wearing directional looks and key accessories from the Spring-Summer 2020 collection, each icon appears in his or her signature style, Rampling in masculine tailoring and Jacobs in more feminine pieces. Both radiate strength of character, their natural grandeur further underscored by a neutral setting. Dual perspectives feature close-ups and three-quarter length images in color and black and white. In single portraits, they offer a personal take on Bond accessories. Dressed in graphic black and white, Rampling folds the Bond shopper under her arm while Jacobs, dressed in a shiny black overcoat, carries a men’s Bond duffle that’s filled to capacity. In a naturalistic three-quarter portrait, Rampling gazes at the viewer with her signature mysterious half-smile, the season’s star handbag, the ID93 in buttery yellow suede, slung casually over her shoulder. In another image, she appears dressed in a trench and smoky aviators with the Mystic bag in cognac leather. A dual portrait shows the stars radiating grace and confidence. Posing back-to-back, they embody a complementary take on the season’s sophisticated red floral motifs. In the campaign’s companion video, Rampling and Jacobs stars appear “as they are”. Rampling - dressed in her signature masculine/feminine style – offers Jacobs a master class in the dramatic arts. With timeless chic and natural grace, the English icon coolly plays foil to the New York-based designer’s extravagant, tongue-in-cheek take on femininity. Surreal and absurd elements show the season’s footwear playing telephone, for example. The Givenchy Spring-Summer 2020 advertising campaign will be released online today and break in the March issue of selected magazines worldwide. Creative Director: Clare Waight Keller Photographer: Craig McDean, Talents: Charlotte Rampling and Marc Jacobs Video Screenplay: Hermione Hoby 

Dr. Martens teams up with A Bathing Ape
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Dr. Martens teams up with A Bathing Ape

Accessories The iconic, original Dr. Martens boot 1460 will turn 60 this year, and that may be celebrated. Starting this month, a series of collaborations with 12 world-famous brands follows. Each of these brands has made its own design for the 1460 boot. The first partner in this series is the Japanese streetwear brand 'A Bathing Ape'.  Six decades of self-expression. Six eras in which Dr. Martens has grown with the subcultures that embraced them. Sixty years in which they made their carriers stronger. Dr.Martens has seen the world change drastically. But one thing has remained the same all the time: the 1460 boot. Over the past 60 years, the distinctive silhouette has been shaped and toppled by countless subcultures and freethinkers. The boots mean something else to everyone who tightens their laces. So Dr. Martens transferred the 1460 boat (not only in honor of their anniversary, but also because of the start of a new decade) to 12 innovative and world-famous brands, labels and designers. Together with them Dr. Martens their iconic silhouette in a new jacket. In 2020 a brand new boat will be released once a month. The legendary streetwear brand 'A Bathing Ape' is the first to take a turn. Dr. Martens has revived this creative relationship and is now working with them for the fourth time. BAPE (A Bathing Ape) was founded in 1993 in Tokyo, Japan. The origin of BAPE lies in the Harajuku culture of the early 90s. Their most distinctive design, the 'BAPE 1st Camo', became a legendary status symbol.  BAPE has often used British culture as a source of inspiration. For the 1460 REMASTERED collaboration series, they have made the perfect mix of their own legendary camouflage print and dr. Martens' classical DNA. With this they bring an ode to the history of both brands.  This special edition has eight lace eyes and a black nose of soft leather that is flanked by a green BAPE first camo print. The boot symbolizes the best of both brands. The famous BAPE STA  logo runs across the center of the boot. The yellow BAPE logo on the hi-loop completes the picture.  We are excited to share with you the coming collaboration later this year on @numero_netherlands. The boot is available from 25 January 2020 - in very limited numbers - in selected stores and online via drmartens.com.  The iconic, original Dr. Martens boot 1460 will turn 60 this year, and that may be celebrated. Starting this month, a series of collaborations with 12 world-famous brands follows. Each of these brands has made its own design for the 1460 boot. The first partner in this series is the Japanese streetwear brand 'A Bathing Ape'.  Six decades of self-expression. Six eras in which Dr. Martens has grown with the subcultures that embraced them. Sixty years in which they made their carriers stronger. Dr.Martens has seen the world change drastically. But one thing has remained the same all the time: the 1460 boot. Over the past 60 years, the distinctive silhouette has been shaped and toppled by countless subcultures and freethinkers. The boots mean something else to everyone who tightens their laces. So Dr. Martens transferred the 1460 boat (not only in honor of their anniversary, but also because of the start of a new decade) to 12 innovative and world-famous brands, labels and designers. Together with them Dr. Martens their iconic silhouette in a new jacket. In 2020 a brand new boat will be released once a month. The legendary streetwear brand 'A Bathing Ape' is the first to take a turn. Dr. Martens has revived this creative relationship and is now working with them for the fourth time. BAPE (A Bathing Ape) was founded in 1993 in Tokyo, Japan. The origin of BAPE lies in the Harajuku culture of the early 90s. Their most distinctive design, the 'BAPE 1st Camo', became a legendary status symbol.  BAPE has often used British culture as a source of inspiration. For the 1460 REMASTERED collaboration series, they have made the perfect mix of their own legendary camouflage print and dr. Martens' classical DNA. With this they bring an ode to the history of both brands.  This special edition has eight lace eyes and a black nose of soft leather that is flanked by a green BAPE first camo print. The boot symbolizes the best of both brands. The famous BAPE STA  logo runs across the center of the boot. The yellow BAPE logo on the hi-loop completes the picture.  We are excited to share with you the coming collaboration later this year on @numero_netherlands. The boot is available from 25 January 2020 - in very limited numbers - in selected stores and online via drmartens.com. 

Thinking of Summer
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Thinking of Summer

Fashion Exclusive editorial in collaboration with Lois Jeans.   photographed by: Fabrizzio Del Rincon styled by: Victor Vergara casting by: Timotej Letonja grooming by: Wout Philippo models: Mees & Dani at Republic Models  Exclusive editorial in collaboration with Lois Jeans.   photographed by: Fabrizzio Del Rincon styled by: Victor Vergara casting by: Timotej Letonja grooming by: Wout Philippo models: Mees & Dani at Republic Models 

Zalando launches a sustainable collection
27

Zalando launches a sustainable collection

Fashion Small steps. Big impact by Zalando is the brand new exclusive sustainability focused collection.  Zalando offers over 20,000 items agged with sustainability from over 240 different brands. Nine of these brands were chosen to bring this collaboration to life; Blanche, Bruuns Bazaar, Designers Remix, Filippa K, Han Kjøbenhavn, Holzweiler, House of Dagmar, Libertine Libertine and Won Hundred. For Spring 2020, Zalando has teamed up with nine Nordic brands to develop an exclusive, more sus- tainable womenswear collection, titled Small steps. Big impact. by Zalando.  “Sustainability is an increasingly important topic in all our categories, especially in Premium. We know, our Premium customers demand products that are not only of high quality and fashionable design bu talso have sustainability benefits.” says Lena-SophieRoeper, Head of Buying Premium and Sports, Zalando. “As a platform with more than 29 million active customers in 17 countries and more than 2,000 brands, weknow that we can in uence the demand for and the supply of sustainable fashion. That’s why we’re introducing our customers to sustainable fashion, working with partners who share our vision and ethics, and move the industry forward, every day. The collection, Small steps. Big impact. by Zalando, only available on Zalando, is a huge step in the right direction.” Front runners in sustainable fashion, these nine Nordic brands were challenged with a brief that called for a cohesive, conscious collection that didn’t compromise on design or quality. Less resource-intensive processing techniques, better materials and social aspects remained top of mind as the 70-piece collection came to life. Each brand brought their own unique conscious mindset to the project, and with them, an exciting range of sustainable fabrics and processes to see a collection which includes organic cotton, long-lasting triacetate, 100% recycled polyester, OEKO-TEX certied prints, less pesticides used and more water saved. The collection is a strong base for a lasting wardrobe. A muted colour palette realises a consistency acrossthe mix of light, owing dresses, structured suits, du- rable denim and lightweight jackets. The diversity of styles allows the wearer to mix and match, creating a personal style to last multiple seasons. “This collaboration continues Zalando’s Sustainability goals by responding to the changing needs of our cus-tomers.” says Jonny Ng, Director Marketing Strategy & Campaigns, Zalando. “The collection, Small steps. Big impact. by Zalando, aims to increase customers’ awareness of Zalando’s sustainable fashion assort- ment, while guiding customers towards more con- scious choices. By working together with these nine premium brands we want to demonstrate how easy it is for our customers to nd sustainable style from head-to-toe.” This collection follows Zalando’s first dedicated susainable fashion campaign and the release of their Sustainability Strategy 2023, titled do.MORE, in October 2019. Acknowledging being part of the problemwith do.MORE, Zalando now wants to be part of the solution. Zalando can play an important role in tackling fundamental sustainability challenges by using its scale and technology to take the lead in building the connections needed to transform the industry. Small steps. Big impact. by Zalando sees Zalando leveraging its in uence as a platform to facilitate projects andcollaborations where players can join forces and work together for a better cause. Small steps. Big impact. by Zalando will be availble in each of Zalando’s 17 markets from January 27, 2020 on the Zalando hub (Zalando.com) and will be accompanied by a campaign across print, out of home, social media and Zalando-owned channels as well as on our instagram @numero_netherlands   Small steps. Big impact by Zalando is the brand new exclusive sustainability focused collection.  Zalando offers over 20,000 items agged with sustainability from over 240 different brands. Nine of these brands were chosen to bring this collaboration to life; Blanche, Bruuns Bazaar, Designers Remix, Filippa K, Han Kjøbenhavn, Holzweiler, House of Dagmar, Libertine Libertine and Won Hundred. For Spring 2020, Zalando has teamed up with nine Nordic brands to develop an exclusive, more sus- tainable womenswear collection, titled Small steps. Big impact. by Zalando.  “Sustainability is an increasingly important topic in all our categories, especially in Premium. We know, our Premium customers demand products that are not only of high quality and fashionable design bu talso have sustainability benefits.” says Lena-SophieRoeper, Head of Buying Premium and Sports, Zalando. “As a platform with more than 29 million active customers in 17 countries and more than 2,000 brands, weknow that we can in uence the demand for and the supply of sustainable fashion. That’s why we’re introducing our customers to sustainable fashion, working with partners who share our vision and ethics, and move the industry forward, every day. The collection, Small steps. Big impact. by Zalando, only available on Zalando, is a huge step in the right direction.” Front runners in sustainable fashion, these nine Nordic brands were challenged with a brief that called for a cohesive, conscious collection that didn’t compromise on design or quality. Less resource-intensive processing techniques, better materials and social aspects remained top of mind as the 70-piece collection came to life. Each brand brought their own unique conscious mindset to the project, and with them, an exciting range of sustainable fabrics and processes to see a collection which includes organic cotton, long-lasting triacetate, 100% recycled polyester, OEKO-TEX certied prints, less pesticides used and more water saved. The collection is a strong base for a lasting wardrobe. A muted colour palette realises a consistency acrossthe mix of light, owing dresses, structured suits, du- rable denim and lightweight jackets. The diversity of styles allows the wearer to mix and match, creating a personal style to last multiple seasons. “This collaboration continues Zalando’s Sustainability goals by responding to the changing needs of our cus-tomers.” says Jonny Ng, Director Marketing Strategy & Campaigns, Zalando. “The collection, Small steps. Big impact. by Zalando, aims to increase customers’ awareness of Zalando’s sustainable fashion assort- ment, while guiding customers towards more con- scious choices. By working together with these nine premium brands we want to demonstrate how easy it is for our customers to nd sustainable style from head-to-toe.” This collection follows Zalando’s first dedicated susainable fashion campaign and the release of their Sustainability Strategy 2023, titled do.MORE, in October 2019. Acknowledging being part of the problemwith do.MORE, Zalando now wants to be part of the solution. Zalando can play an important role in tackling fundamental sustainability challenges by using its scale and technology to take the lead in building the connections needed to transform the industry. Small steps. Big impact. by Zalando sees Zalando leveraging its in uence as a platform to facilitate projects andcollaborations where players can join forces and work together for a better cause. Small steps. Big impact. by Zalando will be availble in each of Zalando’s 17 markets from January 27, 2020 on the Zalando hub (Zalando.com) and will be accompanied by a campaign across print, out of home, social media and Zalando-owned channels as well as on our instagram @numero_netherlands  

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