The master of impossible combinations, Dries Van Noten clashes couture with streetwear, print with plain in a game of creative juxtaposition. Now, he adds a further layer to this unique vision with a collection that pays tribute to the art of beauty. Filtered through Dries’ eclectic eye, timeless gestures, rituals and creativity of perfumery and make-up are reinvented. 

Dries Van Noten Beauty teases with a launch edit of eaux de parfums that express a captivating olfactory spectrum. A range of lipsticks, more art than artifice, joins them. The beauty narrative will continue into Dries’ world of colour. Desire-inspiring handbag accessories and surprising olfactive stories enhanced by scented soaps and creams add further enticement.

Dries Van Noten’s venture into beauty is a natural evolution through fashion permitting an alternative yet complementary world in which to express his creative vision.

With a signature style that celebrates artistic choice, Dries plays with duality and contrast evoking a love story between fabric, print and colour heavily inspired by emotions evoked by flowers, art, culture, and a timeless dreamscape. Dries describes his debut into the worlds of fragrance and make-up as ‘playing creative ping-pong’, enjoying the collaboration with perfumers and make-up artists, exchanging ideas, dreaming, and experimenting. A fantastic journey into the realm of beauty.