DAILY PAPER’S SS22 CAMPAIGN CELEBRATES FREEDOM OF EXPRESSION
As Daily Paper releases the second and last drop of their Spring/Summer 2022 collection, the brand debuts its official campaign honouring free expression of self on a journey towards liberation. The brands’ campaign video captures the models as young revolutionaries standing together symbolising unity and solidarity.
Reflecting Hip-Hop culture, they are informed by past and present realities of society as they tell their story through dance, music, art and movement. Continuing their collective journey towards the future, Daily Paper’s SS22 campaign champions freedom of expression as a way to let your voice be heard and process the struggles through time – empowering their community to move forward.
The video is supported by images shot in an iconic fish-eye lens recognized as a staple in 90s Hip Hop culture. For SS22, Daily Paper returns to the source with a collection that channels the tireless energy and creativity of the Hip-Hop generation – keeping us engaged, informed and motivated.
Video Credits
Art Direction & Styling: JeanPaul Paula
Make up: Naima Bremer
Hair: Keanna Williams
Models: Ottawa Kwami, Jayh Lorenzo, Awa Diallo,, Juliette Marounek
Dancer: Ibrah Silas Jackson
Image Credits
Models: Grace Quaye, Jenn Moon, Omar Sesay, Victor Kasiga
Photography: Zach Apo-Tsang
Digital Operator: Ferris Osseiran
Styling: Dennis Schreuder & Keanna Williams
Make up: Edna Akosua Gymfua
Hair: Keanna Williams
The full Daily Paper Spring/Summer 2022 collection will be available globally online at dailypaperclothing.com and in-store across Daily Paper flagship stores in Amsterdam, London and New York on Friday, February 18, 2022 at 12 PM CET.
