Electric bike designer Cowboy today announces an $80 million Series C financing milestone. The round is led by Exor, HCVC and Siam Capital, with investments from Tiger Global, Index Ventures, Eothen, Isomer Opportunities Fund, Future Positive Capital and Triple Point Capital.

This new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021 which garnered record sales, a successful expansion into the Nordics and the U.S., and the recent introduction of Cowboy Care — an industry first, all-inclusive, on-demand repair and maintenance subscription service. New product, market, and service innovation embodies Cowboy’s ambition to build the complete ecosystem for urban cycling loved by its ever-growing rider community.

Only three years after the launch of its first-ever model, the company has built a reputation for award-winning industrial design and superior engineering performance. Most notably, the Cowboy 4 received the prestigious “Best of the Best” Red Dot Product Design award. Its unique and intuitive ride feeling is powered by an automatic gear-free assistance, which has been praised by the press and quoted by Cowboy riders as a source of urban freedom and pure delight.

In the months and years ahead, Cowboy’s ambition is to push the e-bike engineering boundaries and to fully own the critical technologies and manufacturing processes required to further scale. Significant investments in R&D as well as growing its in-house engineering, industrial design and manufacturing capabilities will remain a central priority.