Drawing inspiration from the iconic fashion campaigns of the 90s and the 2000s, Balmain Hair embraced the intensity of rich, vivid hues and imagery that weaves a tale. The brand paints a picture of genuine individuals, navigating their reality, all while embodying their most confident selves.

Balmain Hair’s campaign captures three models navigating the urban pulse, en route to their daily engagements. They radiate confidence. Despite their bustling pace, there’s a serene glint in their eyes – a testament to their love for city life. United by their zest for life and unabashed self-expression, they aren’t hesitant to embrace their true selves.

The showcased hairstyles mirror their audacity and spirit. It’s a daydream many of us harbor within, often suppressed by societal conventions and norms.

This debut Capsule Collection is a tribute to the unfiltered essence of humanity.

Dare to be audacious. Dare to be you.

TEAM CREDITS:
artistic direction BALMAIN HAIR
photography DANIEL SARS
hair direction OMAR EL GHARBAWY & ELISHA SMITH
styling MARIA MOTA & BALMAIN HAIR
makeup THIRZA KING
light assistant MEES TEMPELAAR
set designer IVA VAN DER HARDT ABERSON
casting TIMOTEJ LETONJA
model 1 AIDA PORTUESI
model 2 FLORE KUKOLJ
model 3 SAM HERMANS