To commemorate 50 years of Balmain Hair, the brand featured Jon Kortajarena alongside his close friend, Esther Cañadas in its anniversary campaign.

More than two years ahead of Balmain Hair’s golden 50th anniversary, the Balmain Hair team gathered to deliberate on the ideal campaign model for this milestone celebration. The choice was unanimous: it had to be Jon Kortajarena, who previously dazzled in a Balmain Hair campaign and remained a favorite for many. Fun fact, his mother is an avid supporter of Balmain Hair and features Balmain Hair in her salon in Bilbao, Spain. To complement Jon, Balmain Hair welcomed Esther Cañdas, a close friend of his, marking their inaugural campaign as a dynamic duo. This Anniversary Campaign serves as a tribute to enduring love and friendship, encapsulating the spirit of the brand’s golden 50th anniversary.

This celebratory campaign by Balmain Hair was created with Ilham Mestour acting as Artistic Director on hair and the Belgian- born photographer Quentin De Briey, and serves as a visual testament to the rich, 50 years legacy of Balmain Hair.

A campaign by Balmain Hair
artistic direction hair ILHAM MESTOUR @ilhammestour
photographer QUENTIN DE BRIEY @quentindebriey
talent ESTHER CANADAS @esthercanadasofficial & JON KORTAJARENA @jonkortajarena
make up CELINE MARTIN @celinemartin
production MLLE PRODUCTION @mlleproduction