Armani Beauty launches PRISMA GLASS – the brand’s biggest makeup release of 2024.

With iconic lip makeup products like LIP MAESTRO and LIP POWER, Giorgio Armani has built unparalleled expertise in lip makeup formulations in recent years. The introduction of PRISMA GLASS marks a new dimension in the lip makeup segment: a combination of groundbreaking high gloss effect and innovative oil-in-gloss technology, resulting in a multidimensional finish, both in terms of volume and shine.

The PRISMA GLASS collection consists of seven multidimensional, transparent shades, ranging from crystal-clear transparent gloss to translucent pink, caramel, coral, and cherry tones.

The renowned faces of Armani Beauty, Sydney Sweeney and Madisin Rian, embody the versatile, youthful allure of the product in a new campaign film. This sophisticated, modern look perfectly captures the innovative effect of PRISMA GLASS.

In the Netherlands, the product will be available from June 21, 2024, at Douglas and de Bijenkorf.