ArdAzAei is appointed to be guest member of the Paris Haute Couture Week calendar and to present the Maison’s upcoming collection on June 27th 2024 at the Musée des Arts Décoratifs.

Founded in 2018 by artistic director Bahareh Ardakani and her partner in Stockholm, ArdAzAei represents an exploration of beauty beyond the seasons, offering responsibly produced, timeless couture and prêt-à-porter.

I am extremely proud, grateful, and honoured that ArdAzAei has been invited to become a guest member of the Paris Haute Couture Week calendar. Since the beginning, I have worked very hard to establish the Maison, a challenging and exciting process that I have managed with a sincere and determined vision. I have followed my dream, and this recognition is indeed a prestigious proof that dreams do come true.

Bahareh Ardakani

ArdAzAei’s guest membership in the official calendar of Haute Couture week, joining a very exclusive group of esteemed houses, is a recognition of the Maison’s efforts to combine traditional savoir-faire with new technologies. Innovating through bespoke organic fabrics and handcrafted collections, ArdAzAei collaborates with Entreprise du Patrimoine (EPV) awarded and the Global Organic Textile Standard (GOTS)-certified ateliers in France.

With an aesthetic that blends Scandinavian modernism, Persian heritage, and French savoir-faire, ArdAzAei’s design philosophy is inspired by the artistic director’s encounter with the sublime while studying gemmology: the revelation that the outer radiance of a gemstone reflects its inner life. Ardakani applies this view so that each ArdAzAei piece reflects the care that has gone into its construction and details.