The French fashion house will collaborate with the South Korean actor on a wide series of projects, in a close partnership which will further establish the friendship between Paris and Seoul.

WOOSHIK CHOI, one of the most promising and prolific actors in South Korea and Asia has been named global House Ambassador of AMI. With his international background, his authenticity, with his acute fashion sense and unique ability to connect with his audience, Wooshik perfectly embodies the role. This exclusive collaboration between the South Korean actor and the French fashion house is an outstanding opportunity to create together a series of special proiects; ultimately, it will further cement the long-lasting friendship of AMI with South Korea.

“l am proud and delighted fo welcome today our friend Wooshik Choi as AMI’s Global House Ambassador. He is an outstanding actor, with a large range and a unique capacity to bring life fo a wide variety of characters. He is a very talented artist, with a remarkable sense of style, a beautiful energy and strong values that matches those of AMI. I am very much looking forward to collaborating with him in the coming months.” Alexandre Mattiussi, Founder and Creative Director, AMI

“Becoming AMI’s Global House Ambassador is such a great honor: I am very thankful to have been given this incredible opportunity. We have already been discussing many exciting ideas and plans for the future, and I can’t wait to get started. AMI is a brand in which I truly recognise myself: is a brand that is very close and representative of my generation, from its unique style to its commitment to universal human values.” Wooshik Choi