Leader of luxury menswear, ZEGNA, is pleased to announce the opening of its new store in Copenhagen. As the first ZEGNA store to open in Scandinavia, it marks a significant moment in the brand’s history.

Located at ILLUM, Østergade 52, the new 150 m² store is situated within Scandinavia’s most spectacular luxury department store. It epitomises the resetting of ZEGNA’s identity under the artistic direction of Alessandro Sartori. This new style agenda prioritises contemporary design principles and the needs of modern men. Sartori’s reset focuses on bringing a progressive spin to notions of traditional craftsmanship, Luxury Leisurewear, and versatility. The bright space features minimalist elements inspired by the traditions of Italian design, while the façade features a new design composed of heat-treated three-dimensionally worked wooden modules with integrated lighting as a bold expression of ZEGNA’s love for craftsmanship and the luxury of natural materials.

The new ZEGNA store is positioned amongst the world’s most prestigious luxury brands, beautifully presenting the brand’s Made to Measure experience and latest menswear collections, featuring Luxury Leisurewear staples such as the versatile Overshirt and Triple Stitch™ Shoe. These pieces are thoughtfully designed to combine style and pragmatism — catering effortlessly to the ever-changing needs of contemporary life.

The opening of the Copenhagen store is a testament to ZEGNA’s unwavering commitment to innovation, craftsmanship, and community as the brand opens its first doors in Scandinavia.