ZEGNA AND LEICA JOIN FORCES IN A COLLABORATION TO BE LAUNCHED GLOBALLY
Fashion meets Photography: the exclusive collaboration between Zegna and Leica Camera, the legendary German camera manufacturer, yields a capsule collection of high-end camera accessories, possibly the most refined to date.
Debuted in January 2020 on the runway of the Ermenegildo Zegna XXX Winter 2020 Fashion Show, this highly expected capsule collection finally comes to life. Designed for the modern photographer, in search of the most beautiful image but equally attentive to the subtle details of handmade craftmanship, the collaboration strengthens the link between two expressions of art and creativity, reflecting a broader dialogue between the two brands.
Zegna Artistic Director Alessandro Sartori, a photography enthusiast and authentic Leica lover, has always been inspired by photography as a creative language that he often visually uses as a reference for his collections. His own passion led Zegna to a collaboration built upon the mutual expression of creativity and innovation, craftsmanship and technicality which further cements Zegna’s reputation as a global luxury lifestyle brand.
The collaboration collection consists in PELLETESSUTATM camera holsters for Leica Q2 and Leica M cameras; PELLETESSUTATM protectors for Leica Q2 and Leica M cameras; functional crossbody bags called Insta-Pack, inspired by photographers’ attitude that fit almost all Compact Leica cameras (Leica V-Lux excluded) and the Leica CL with the 18mm ‘pancake’ Leica lens; carrying and wrist straps; Leica keyrings and round wallets (both for coins or the Leica Q2 lens cap) that feature luxury details and precious touch of the PELLETESSUTATM collection, an iconic Zegna special woven nappa, result of an innovative Ermenegildo Zegna research aimed to recreate precious fabric using extremely thin strips of selected nappa leather in place of fabric yarns.
“Zegna and Leica share the same values and a very deep integrity and quality towards the excellence of their own products; my wish is to build up a long chapter together. The vision and the DNA of Leica has always been genuine, an obsessive quest for quality, an extremely refined research, a very unique approach towards not only the world of camera and photography but mostly towards the craftsmanship and a distinctive syntax”says Alessandro Sartori, Zegna Artistic Director.
“What a wonderful addition: The creation of a Leica camera, moving images and a Zegna garment is unique and outstanding. Both brands share the same humanistic approach for values, design, sustainability, and quality”says Karin Rehn-Kaufmann, Leica Global Director Art and Leica Galleries.
The Zegna and Leica collaboration collection is distributed globally in an exclusive selection of Zegna Flagship Stores (such as New York City, Paris, London, Milan, Dubai, Shanghai, Beijing, Ginza, Isetan) as well as in 60 select Leica stores worldwide. The collection is also available on-line, on zegna.com and leica-camera.com.