Due to the increasing number of contemporary and fashion-forward consumers who enjoy combining different styles, the SS24 Designer Edition by Rina Sawayama on Zalando couldn’t have come at a better time. To kickstart the recent launch of the pop icon’s long-term collaboration with Zalando as the new ambassador for Designer, a special edit curated by Rina has been released, showcasing the best of Zalando’s luxury fashion offerings. Rina’s edit explores the relationship between style and identity, presenting a collection of the latest pieces that reflect her diverse personality, from her onstage persona to her more introverted side.

To celebrate the collaboration’s launch, Zalando hosted an intimate dinner with Rina Sawayama at the Nobu Hotel in London. The star brought the pieces from the edition to life in a silver metallic dress by MM6 Maison Margiela, complemented by a rosette choker, white stockings, and matching silver pumps.

These are the key SS24 trends that inspired Rina’s selection:

With a more maximalist approach to romance, the selection includes pieces that are perfect for creating an impressive Valentine’s Day outfit. Inspired by the Y2K rose trend prominently featured in various SS24 designer collections, the modern romantic aesthetic can be achieved by styling striking floral accessories with a corset top and jeans or by incorporating a transparent Viktor & Rolf item with 3D roses as a key feature.

With Undercover as one of the prevailing styles presented by many designers in their SS24 collections during Paris Fashion Week, ‘mysterious’ is a compelling look this season. A mysterious allure can be mastered with a floor-length black evening gown paired with a quirky accessory like the Cult Gaia Paloma clutch bag featured in Rina’s edition. An intriguing accessory and a sleek silhouette captivate by revealing a hint of the personality behind the enchanting exterior – but not too much. On a first date this Valentine’s Day, this might be exactly the mood you want to convey.

Contrary to mystery, Rina Sawayama’s edition is also filled with striking pieces that embody extraversion. From bold accessories to oversized bags and denim from head to toe, there are numerous ways to express a bold side while maintaining a chic appearance. Whether it’s a Materiel cut-out denim dress paired with a powerful pair of GCDS Morso heels or a fully embellished semi-transparent two-piece outfit from AKNVAS combined with black heeled sandals, creating a standout look for a big night has never been easier.

Radiating inner strength, the edit features a mix of timeless pieces with sharp cuts, along with more relaxed fits in tranquil tones. The starting point for a ‘calm and collected’ look is minimalism and quality. Imagine a fitted trouser suit from Cult Gaia paired with strappy beige sandals – perfect for a crucial office meeting – or an oversized blazer with relaxed white jeans and GCDS slingback heels for a more informal occasion. With brands like Ralph Lauren and The Row showcasing sand-colored and off-white trouser suits in their SS24 collections, the ‘calm and collected’ look is set to be a key trend this upcoming season.

In contrast to the calm and collected, Rina’s collection features a selection of skirts, trousers, and dresses in striking silver metallic – a trend that dominated the Golden Globes red carpet. Silver skirts and trousers can be styled with a black bodysuit, corset, or strapless top from Rag & Bone, while dresses pair well with black strappy heels. As many aim to make their mark this year, showcasing a statement metallic piece is a safe way to shine.