Small steps. Big impact by Zalando is the brand new exclusive sustainability focused collection.  Zalando offers over 20,000 items agged with sustainability from over 240 different brands. Nine of these brands were chosen to bring this collaboration to life; Blanche, Bruuns Bazaar, Designers Remix, Filippa K, Han Kjøbenhavn, Holzweiler, House of Dagmar, Libertine Libertine and Won Hundred.

For Spring 2020, Zalando has teamed up with nine Nordic brands to develop an exclusive, more sus- tainable womenswear collection, titled Small steps. Big impact. by Zalando. 

“Sustainability is an increasingly important topic in all our categories, especially in Premium. We know, our Premium customers demand products that are not only of high quality and fashionable design bu talso have sustainability benefits.” says Lena-SophieRoeper, Head of Buying Premium and Sports, Zalando.

“As a platform with more than 29 million active customers in 17 countries and more than 2,000 brands, weknow that we can in uence the demand for and the supply of sustainable fashion. That’s why we’re introducing our customers to sustainable fashion, working with partners who share our vision and ethics, and move the industry forward, every day. The collection, Small steps. Big impact. by Zalando, only available on Zalando, is a huge step in the right direction.”

Front runners in sustainable fashion, these nine Nordic brands were challenged with a brief that called for a cohesive, conscious collection that didn’t compromise on design or quality. Less resource-intensive processing techniques, better materials and social aspects remained top of mind as the 70-piece collection came to life. Each brand brought their own unique conscious mindset to the project, and with them, an exciting range of sustainable fabrics and processes to see a collection which includes organic cotton, long-lasting triacetate, 100% recycled polyester, OEKO-TEX certied prints, less pesticides used and more water saved.

The collection is a strong base for a lasting wardrobe. A muted colour palette realises a consistency acrossthe mix of light, owing dresses, structured suits, du- rable denim and lightweight jackets. The diversity of styles allows the wearer to mix and match, creating a personal style to last multiple seasons.

“This collaboration continues Zalando’s Sustainability goals by responding to the changing needs of our cus-tomers.” says Jonny Ng, Director Marketing Strategy
& Campaigns, Zalando. “The collection, Small steps. Big impact. by Zalando, aims to increase customers’ awareness of Zalando’s sustainable fashion assort- ment, while guiding customers towards more con- scious choices. By working together with these nine premium brands we want to demonstrate how easy it is for our customers to nd sustainable style from head-to-toe.”

This collection follows Zalando’s first dedicated susainable fashion campaign and the release of their Sustainability Strategy 2023, titled do.MORE, in October 2019. Acknowledging being part of the problemwith do.MORE, Zalando now wants to be part of the solution. Zalando can play an important role in tackling fundamental sustainability challenges by using its scale and technology to take the lead in building the connections needed to transform the industry. Small steps. Big impact. by Zalando sees Zalando leveraging its in uence as a platform to facilitate projects andcollaborations where players can join forces and work together for a better cause.

Small steps. Big impact. by Zalando will be availble in each of Zalando’s 17 markets from January 27, 2020 on the Zalando hub (Zalando.com) and will be accompanied by a campaign across print, out of home, social media and Zalando-owned channels as well as on our instagram @numero_netherlands

Timotej Letonja

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