ZALANDO DROPS NEW EXCLUSIVE ASICS AND TOKI COLLABORATION
Zalando, a leading platform for fashion and lifestyle, is bringing ASICS SportStyle and Toki together for an exclusive drop featuring the GEL-VENTURE 6 NS sneaker, with a concept that focuses on the power of movement, self-expression, and mindful enjoyment of the present moment.
ASICS SportStyle, founded to improve the physical and mental health of individuals through movement, and Toki, a place created as a reminder to slow down and seize the moment, collaborated on a limited edition shoe. With Zalando, which brings brands together and provides inspiration for self-expression through fashion, serving as the link, this collaboration is exclusively available through the online retailer. Their shared vision to create experiences that motivate people to follow their own path and pace is the creative force behind this partnership.
The GEL-VENTURE 6 NS encapsulates the essence of this unique partnership and aims to be a symbol of community and a physical expression of the positivity that characterizes Toki. The concept is based on the philosophy and character of water – adaptability, strength, and the ability to seamlessly blend into an environment while also being able to take on any form and always finding a direction.
The ASICS SportStyle GEL-VENTURE 6 NS is a trail shoe in a taupe-gray color. Accented by silver reflective lines, details from Toki’s tortoise spoons are subtly incorporated into the insole and lace clamp, making this limited edition design distinctive.
The collaboration between ASICS and Toki is part of a series of unique campaigns and collections initiated by Zalando, joining the ranks of Filling Pieces’ capsule collection “You are invited” and the inclusive shoe line and campaign “Walk a Mile,” which launched earlier this year.