YUME YUME are excited to share their SS23 ‘Superbloom Valley’ collection. Inspiration was taken from the fields full of wildflowers that are finally grown to shine after the seeds were spread in the Summer before. This botanical phenomenon is called superbloom.

‘The feeling of unexpected beauty that delights human structured life, making it more beautiful every Spring.’

This season: a poppy color palette with Bright Green and Gum to brighten up the first days of Spring. The Dutch-based brand launched their new silhouette the Eight flip-flop, based on a pool shape that caught their attention during their travels. The Love mule is the latest addition to the Love style family. With a 3D heart and playful colors, you can’t go wrong. The Tyre and Finn slides are covered by a blue and cream organic print fabric. This special plissé fabric is made by hand in Italy. As a brand, YUME YUME tries to be as sustainable as possible by researching new fabrics every season. The Vanquish leather that was used for the Truck slides and Goofy sneaker is made out of more than 40% recycled vegan material.

The brand is also announcing a collaboration with design duo Studio Thier & Van Daalen and their signature shelves, in case you’re thinking of home interior-led themes. Together with Danish designer Henrik Vibskov YUME YUME designed the Sausage heel. This unique silhouette came to life inspired by their classic Tyre slide and Henrik Vibskov’s handmade shoes that he used for his fashion shows in the past.

YUME YUME is currently sold at stockists such as LN-CC, SSENSE, Luisa Via Roma & Browns Fashion Mens, HBX and 10 Corso Como.