“This is about giving a second life to the shoes that never quite made it into the stores, or did but weren’t snapped up by a shopper to fulfil its fashion destiny. It is about adding value to garments that otherwise will be sent to landfills. It’s all about being perfectly imperfect”.

To give the shoes a new purpose YUME YUME is organizing 2 Archive Pop-ups in Rotterdam and Amsterdam. This event is about giving a second chance to garments in the hope that they will find wearers that respect and value them. A small step towards conscious shopping a big step towards a more personalized wardrobe.
United in the same creative vision, MARGREETH OLSTHOORN, GERT, and ALMOST NOT DONE have carefully curated unique art pieces. The shoppers will be able to glance through a variety of archive pieces ranging from Rick Owens and Maison Margiela to Henrik Vibskov and CDG.

YUME YUME is an Amsterdam based innovative international design collective that brings together artistry and fashion. Taking style cues from modern art, technology and architecture, we are committed to bring a futuristic collection of flip-flops and shoes designed to add personality to every wardrobe. YUME YUME aspires to create unique design pieces for all creatives in the world. Everyone is a creative in their own unique way. Our brand is for the dream builders, the people who dare to imagine and construct their own surroundings rather than purely inhabiting them. Our customer is a sensible one, a curator if you will, that pays attention to details in the object they acquire. They use fashion in a conscious way to build their identity, and want to stand out from the crowd. They value original and conscious designs.

ROTTERDAM (past event)
MARGREETH OLSTHOORN, Wilhelminakade 52-54
29th July | 16:00-21:00

30th July | 10:00-18:00

AMSTERDAM (coming soon)
MULTIPLE IDENTITIES, Sint Annendwarsstraat 6
5th August | 16:00-21:00

6th August | 10:00-18:00