YOOX stars Mahmood for the first episode of Holiday Beats
This holiday season, YOOX brings together three stars within the creative world for its first-ever Holiday Beats. Not a conventional music show, a one-of-a-kind happening featuring singers Mahmoodand Stefflon Donand & visual artist Nico Vascellari. YOOX will debut Holiday Beats on December 3rd at 5pm CET with its pilot episode featuring Italian singer and songwriter Mahmood, the first of three talents to partake in a digital conversation discussing their career, music, and society. Mahmood will also dive into this year’s hot topics such as inclusivity and diversity, as well as how the holidays are an important time for everyone to acknowledge and do their part."Anything that allows me to share myself beyond music becomes another way of expressing myself, even more if done for a charity."During the talk, Mahmood will unveil the limited-edition capsule created exclusively for YOOX. The collection features two drawings made by the singer during his childhood, silk-screened on white organic-cotton sweatshirts and long sleeve t-shirts."They are drawings made during kindergarten that I wanted to have printed for this capsule because I wanted to give something of myself, something that was meaningful and personal to me."Mahmood has decided to donate proceeds from the sale of the holiday capsule to Moige-Movimento Italiano Genitori (the Italian Parents Movement), an Italian charity committed to supporting the rights of children and their parents as they work with schools to fight bullying and cyberbullying. “Inclusivity is an extremely important value that is deeply rooted in my upbringing. I want to support MOIGE because it promotes initiatives to combat bullying and educates young people to face every day challenges.YOOX’s holiday gift guide, YOOX Gift Parade, will also feature exclusive merchandise co-curated by Mahmood.