This season’s theme, SCIREMONY, a portmanteau of SCIENCE and CEREMONY, weaves together the ongoing narratives in the designer’s mind and his unfolding new visions. The inspiring collection was introduced with a unique aesthetic vision during the Shanghai Fashion Week. It is a grand celebration, a masquerade ball set in the future, blending mystery, romance, and science fiction, perhaps even with a hint of Chinese Gothic to it. The result is a solemnity of ceremonies paired with a longing for technological exploration.

Alongside futuristic formalwear, Transmodern Romanticism is another direction that inspires the core of this season. Indeed, beyond the seemingly cold, metallic exterior, there lies a romantic sentiment in Xander Zhou’s vision of technology.At its heart, this endeavour is about maintaining a curious outlook towards the future. The brand’s pivotal message remains clear: After all, what truly shapes the future is not technology, but our attitudes and choices.

styling XANDER ZHOU
bespoke photography LICHA, FENG LI
front of house photography LIANG ZHENXIANG TRUNK STUDIO
film director FAN QING
hair ZHANG MINGHU
make-up CLIVE.X (S STUDIO)
casting director DENISE HU
mask & props YVMIN
graphics HAN GAO
installation design HUANG SHUO
set design & executive producer MAKEMAKE STUDIO
show music MARS89
show direction & production MO PROBLEM TODAY
pr support LM A CREATIVE STUDIO
press release SALTYPINK
energy boost space EN MM CO
presented by LABELHOOD
international press LUCIEN PAGES COMMUNICATION
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