WURLD SHARES “DON’T GET USED TO THIS EP”
Nigeria’s WurlD has shared Don’t Get Used To This (WEAREGVDS/Addictive Content), a brilliant new EP showcasing his continued evolution as a singer, songwriter, and aesthetic innovator.
Effortlessly blending the infectious rhythms of afrobeats and the sharp songwriting and soaring vocal melodies of R&B into a fresh global sound he calls Afrosoul, WurlD is a true modern visionary and a singular talent.
Don’t Get Used To This, his fifth project in five years and the follow-up to 2022’s critically acclaimed My World With U, taps the sonic pulse of his hometown of Lagos, Nigeria, where he’s recently returned to live after residing in the US for over a decade. With no guest features, WurlD’s crisp melodies and powerful hooks do the talking on tracks like the tantalizing “Do It” and the reggaeton-inflected “Sare.”
Earlier this week, WurlD premiered the new single “Shake” via The Dotty Show on Apple Music. The track, produced by Amsterdam’s own Anne “Ketta” Telstra and WurlD, blends the rolling, log-drum basslines of South African amapiano, the syncopated drum patterns of afrobeats, and the atmospheric horn samples of deep/downtempo house, creating a lush backdrop for WurlD’s earnest pleas for intimacy.
“Don’t Get Used To This is a love project centered on embracing the present moment,” WurlD explains. “We immerse ourselves in the depth of feelings and emotions experienced in the here and now, without dwelling on the past or anticipating the future. While this love is undeniably enchanting, we remember that tomorrow remains uncertain. Enjoy these sounds, but don’t get used to them.
The eight-track set is his inaugural release under Addictive Content, a new imprint he’s created with his brother, Muktar Onifade, a fashion designer who also serves as his creative director and stylist, to shine a light on future sounds and the next generation of African talent. WurlD co-produced each track with up-and-coming producers signed to the label, with the exception of “Location,” the project’s transportive third single, which was produced solely by Sarz.
Born Sadiq Onifade in Lagos, Nigeria, WurlD began his career in Atlanta, breaking into the record industry as a songwriter for artists including B.O.B., Trinidad James, Akon, and Mario. Since bursting onto the afrobeats scene with 2016’s tone-shifting “Show You Off” (alongside Walshy Fire and Shizzy), he has continued to evolve his sound across a stream of highly-regarded releases, including 2019’s I Love Girls with Trobul, a collaborative EP with the massively influential Nigerian producer and Beyoncé/Drake collaborator Sarz.