Writing Tennis History: Montblanc X Djokovic 311
Montblanc unveils a new limited edition tote bag created to celebrate the achievements of tennis champion and philanthropist Novak Djokovic.
As part of its mission is to inspire people to leave their mark by doing what truly moves them, Montblanc is celebrating Novak Djokovic with a limited edition tote bag. The Montblanc x Djokovictote marks one of the tennis champion’s greatest record-breaking achievements, the moment he became the first player to retain the #1 spot on the ATP for more than 311 weeks on March 8th 2021, breaking all previous records.
Limited to just 311 pieces worldwide, the design of the environmentally-conscious black tote design features the number “311”, the champion’s signature and the Serbian flag. As a luxury Maison with a purpose, Montblanc will help to raise funds to support educational programs by teaming up with the Novak Djokovic Foundation as part of the launch of the product.
“Novak Djokovic is what Montblanc defines as a Mark Maker, an individual who embodies our brand ethos: What Moves You Makes You. He leaves his mark not only on the tennis court, but makes a significant impact off the court as well because he is always driven by his passions and a higher purpose. We are proud to support his commitment to childhood education, a cause that is also rooted in our own brand DNA,” says Nicolas Baretzki, Montblanc CEO.
Serbian-born Novak Djokovic holds the record for the most weeks at World No 1 in the ATP rankings, and boast an outstanding 82 career titles including most Australian Opens (9) and 3rd most Grand Slam championships (18). With his recent 2021 French Open win, Novak became the first man in the Open Era, and only the third in history, to win every major title twice. In addition to his many tournament victories, Djokovic is deeply committed to doing his part to ensure every child can have equal access to a quality preschool education. Djokovic’s belief that writing is a fundamental part of education that every child should have access to, perfectly aligns with Montblanc’s own beliefs and its origins in the culture of writing.
“Tennis may be my passion but helping give more children access to education is my purpose. I am fortunate to be able to do what moves me every day both on and off the court, not only inspiring tennis fans but making an impact that really matters. I am delighted that Montblanc is once again part of this journey with me,” says Novak Djokovic.
The black tone of the Montblanc x Djokovic tote evokes both the dominant ink colour of Montblanc the purveyor of writing instruments, while the blue design accents evoke the blue of the planet and oceans to emphasize the importance of sustainability. Material used in the creation of this eco-friendly capsule was carefully selected to minimize environmental impact. The contemporary design pairs fabric made from ECONYL®, a sustainable nylon yarn sourced from regenerated waste that can be recycled and recreated, with elegant leather made from eco-sustainable zero impact leather. The new tote features a zipped pocket on the front of the bag adding practical functionality.
Montblanc X Djokovic is available from August 2021. For more information visit www.montblanc.com