WOOD WOOD PRE-FALL 2023
The acclaimed Japanese-American artist and landscape architect Isamu Noguchi designed a remarkable series of playgrounds from the early 1930s until the mid-1970s that aimed to bring together a powerful combination of aesthetics, functionality, and the human ability to play. This concept of exploring functionality and expressiveness served as this season’s foundation for WOOD WOOD’s team of designers, who continue their intention to create a wardrobe that can transform from daywear into nighttime apparel.
The women’s collection offers relaxed, tailored silhouettes with elevated sportswear details, whilst the men’s assortment provides unsettling twists to classic menswear tropes; expanding on washed denim, technical two-piece sets and loosely fitted knits.
Photographer Ellen Nielsen documented the models in everyday settings, depicting the transition from daytime into the evening. Breaking with the commercial format, the typical fashion campaign, the photographer told the story of natural interactions occurring in real time.
The WOOD WOOD Pre-Fall 2023 collection will be available in stores from 18th May.