Every single week for the past 10 years, Weekday has been creating printed t-shirts that reflect current events and topics that popular culture and our community are engaging in at the moment. The project is called Zeitgeist and to celebrate its 10th anniversary, Weekday has come up with a way to preserve a selection of the most iconic t-shirts to help future generations understand our times. 

What would help the future humans, archaeologists and even aliens understand about the 2010s? What would be a perfect source of reference for understanding our worries, our humour, the concept of hilarious memes or even what a celebrity is? The answer is: a perfectly preserved collection of Zeitgeist t-shirts; a time capsule created over a decade that captures a generation, like a physical pop-culture diary by the human race. 

To celebrate the 10-year anniversary of the Zeitgeist Project, Weekday has prepared the t-shirts for the future with the help of a specially designed box that is guaranteed to last for more than 3000 years. The box is constructed using mostly stainless steel and can protect its contents from temperatures up to 800°C. 

"Weekday has always been obsessed with contemporary art and design and I couldn't imagine 10 years ago when I designed the first Zeitgeist t-shirt that it was the inception of something that would become such a big part of our brand." – Annika Berger, Print Design Lead at Weekday

In a global campaign, Weekday is working with a selection of Zeitgeist Guardians – a group of people that will take care of one box each for the rest of their lives. The Guardians even signed a contract promising to uphold their commitment and that they will find a suitable heir who will continue the same mission.

"Weekday has always been inspired by contemporary culture and creative expression, 10 years ago the idea of the Zeitgeist project was simply an organic evolution of our brand. We have always kept our community in mind and close to our hearts, and we are proud and excited to be launching a unique project that involves them from a lifelong perspective." – Anna Norling, Head of Design at Weekday

Over the past 10 years the Zeitgeist project has been creating weekly limited-edition printed t-shirts embellished with culturally relevant messages and memes. The first print was made in 2011 as just a fun thing to do, and now a decade and over 500 prints later, Weekday's limited-edition Zeitgeist has inadvertently become a series of collectables in our community, filling Instagram feeds and street style galleries alike. 

The campaign was launched on Tuesday, October 19th and will be visible at @weekdayofficial. While celebrating our 10-year anniversary, we'll continue to drop our weekly Zeitgeist t-shirts at weekday.com