“WAY” LAUNCHES NEW RESORT WEAR FOR SUN CHASERS
Your one-way ticket for summer has been booked – now it is time to pack! This summer, WAY travels towards new horizons and launches a premium resort wear collection for stylish, conscious travelers. As the new vacation-worthy collection of chic and fashionable beach essentials is released, a new color also sees the light, making Nordic minimalism fit for a summer of escapism.
WAY was launched with a single beach towel made for conscious travelers who would like to explore the world yet take better care of the planet while doing so. The signature beach towel is designed to cover an entire beach chair, yet still light enough to easily fit in your suitcase. The new resort collection is made in the same signature WAY terry quality with 70% organic cotton and 30% recycled cotton and its signature woven front and short terry back with subtle logo pattern details.
The new unisex resort wear collection is inspired by Southern European summer wardrobes of the 70s. The collection offers a stylish alternative to impulse purchases often made on vacation. A collection of classics to be worn again and again. Holiday essentials for days at the beach or for lunch at your favorite beach club. Comfortable, yet stylish. Covered, yet sexy.
The collection consists of four RTW pieces and two accessories. A low cut kaftan with long sleeves, your grandad’s polo with v-cut neckline and short sleeves, a sleek fitted coat-like bathrobe and finally a comfortable pair of loose fitted shorts with tie string details. The new Bossa Beach Bag is designed with straps to carry the towel on the outside of the bag to make more space inside or to prevent other items from getting wet. The beach bag is accompanied by the Amalfi Pouch for small personal items and the all important sunscreen. Unlike the RTW pieces, the accessories have terry on the outside.