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The new Apple Watch in collaboration with Hermès
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The new Apple Watch in collaboration with Hermès

Watches This autumn, Hermès and Apple are evolving their collaboration, which began in 2015 with the rst Apple Watch Hermès. Combining Apple’s technological expertise with Hermès’ watchmaking iconography and exquisite craftsmanship, Apple Watch Hermès Series 6 embodies functionality, ingenuity, connectivity and design, with a new and fully customisable Hermès Circulaire watch face hosting numerous complications to support every lifestyle.     A new colour palette for straps: Hermès, the artisan of colour, has imagined a new palette of shades for the single tour straps of Apple Watch Hermès Series 6. The bright tones of piment, orange, ambre, bambou, navy and anémone transform this iconic object.   A new design, Hermès Attelage: Named Hermès Attelage in reference to equestrian harnesses, re ecting the house’s heritage, this new model in the Apple Watch Hermès collection features a strap whose redesigned attachment extends above the case. By playing with proportion, it reveals the Hermès double tour extra-slim or single tour straps in fauve Barénia calfskin, reasserting all the uniqueness of the object.   Apple Watch Hermès Series 6 will be available to pre-order on hermes.com and apple.com from 15 September, with availability in selected Hermès and Apple stores in Australia, Canada, China, France, Germany, Italy, Japan, Singapore, Spain, Switzerland, the UAE, the UK and the US from 18 September. This autumn, Hermès and Apple are evolving their collaboration, which began in 2015 with the rst Apple Watch Hermès. Combining Apple’s technological expertise with Hermès’ watchmaking iconography and exquisite craftsmanship, Apple Watch Hermès Series 6 embodies functionality, ingenuity, connectivity and design, with a new and fully customisable Hermès Circulaire watch face hosting numerous complications to support every lifestyle.     A new colour palette for straps: Hermès, the artisan of colour, has imagined a new palette of shades for the single tour straps of Apple Watch Hermès Series 6. The bright tones of piment, orange, ambre, bambou, navy and anémone transform this iconic object.   A new design, Hermès Attelage: Named Hermès Attelage in reference to equestrian harnesses, re ecting the house’s heritage, this new model in the Apple Watch Hermès collection features a strap whose redesigned attachment extends above the case. By playing with proportion, it reveals the Hermès double tour extra-slim or single tour straps in fauve Barénia calfskin, reasserting all the uniqueness of the object.   Apple Watch Hermès Series 6 will be available to pre-order on hermes.com and apple.com from 15 September, with availability in selected Hermès and Apple stores in Australia, Canada, China, France, Germany, Italy, Japan, Singapore, Spain, Switzerland, the UAE, the UK and the US from 18 September.

For the launch of its new Pasha watch, Cartier unveils a new campaign highlighting a community of unique personalities who are changing the codes of success by forging exceptional and diverse paths of creativity.
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For the launch of its new Pasha watch, Cartier unveils a new campaign highlighting a community of unique personalities who are changing the codes of success by forging exceptional and diverse paths of creativity.

Watches Cartier is launching a multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. The campaign, to be disseminated across the world, marks the celebration of the launch of the new Pasha watch, a cult watch marked by its amazing design and distinctive codes.     Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success that is evident in its extroverted design, and graphic singularity. As edgy as ever, the new Pasha remains unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents. Cartier’s new campaign recalls the unique ability of these creators to transcend preconceived ideas and forge new, exceptional paths towards achievement. The Maison entrusted the articulation of this vision to New York fashion photographer Craig Mc Dean, with images centered around the new Pasha ambassadors Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.     TROYE SIVAN:   As a YouTuber, singer, and actor, how would you describe your different identities and the success you have achieved from each? How do you balance these different professions and manage your own time?    I think for me the driving force has always been an insatiable desire to create, no matter the format. That’s manifested itself in a few different ways over time, and keeps me really excited about my work. The through line through all of them is a love and need to process life through making stuff, and the kick I get out of sharing it.   What is the main thing you’ve learned from success and what are you most proud of?   I think the main thing I’ve learned is that there’s really no rules. Do what feels right, trust your instincts, take risks, and enjoy yourself. I’m most proud when someone mentions that a song/album of mine has been the soundtrack to a particular season in their life. I love when that happens to me with music, so I’m always really honoured when it happens to someone else with mine.       RAMI MALEK:   Hollywood can be a bit systematic; how do you fit in and how do you challenge that environment?   I’m instinctively drawn to projects that feel like new territory, not only for myself but for Hollywood as a whole. It is important to challenge the status quo in our industry so that representation never becomes fenced in by habit or tradition. I really hope the conversations that our industry is having right now will prevent the further perpetuation of stereotypes.   The distinct design of the Pasha watch challenges the predominance of round shapes in watchmaking and amplifies its presence, originality and singularity. How do you relate with the watch and spirit of Pasha de Cartier?   I love that Cartier has a way of honoring what is treasured of the past and marrying that with a modern accessibility and twist. It has both delicacy and strength.      “We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences.” declares Arnaud Carrez, Marketing and Communication Director at Cartier International. “The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”         Beginning on September 4, the campaign will feature billboards in capitals of the world, as well as print advertising in major newspapers and fashion and lifestyle magazines. Furthermore, Cartier is unveiling a movie featuring these 5 exceptional talents who reveal a glimpse into their world inhabited by creativity, assertiveness and versatility, as well as 5 short movies, each dedicated to one of the talents. Viewers will be able to see and explore the movies through the Maison’s website www.cartier.com  Cartier is launching a multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. The campaign, to be disseminated across the world, marks the celebration of the launch of the new Pasha watch, a cult watch marked by its amazing design and distinctive codes.     Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success that is evident in its extroverted design, and graphic singularity. As edgy as ever, the new Pasha remains unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents. Cartier’s new campaign recalls the unique ability of these creators to transcend preconceived ideas and forge new, exceptional paths towards achievement. The Maison entrusted the articulation of this vision to New York fashion photographer Craig Mc Dean, with images centered around the new Pasha ambassadors Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.     TROYE SIVAN:   As a YouTuber, singer, and actor, how would you describe your different identities and the success you have achieved from each? How do you balance these different professions and manage your own time?    I think for me the driving force has always been an insatiable desire to create, no matter the format. That’s manifested itself in a few different ways over time, and keeps me really excited about my work. The through line through all of them is a love and need to process life through making stuff, and the kick I get out of sharing it.   What is the main thing you’ve learned from success and what are you most proud of?   I think the main thing I’ve learned is that there’s really no rules. Do what feels right, trust your instincts, take risks, and enjoy yourself. I’m most proud when someone mentions that a song/album of mine has been the soundtrack to a particular season in their life. I love when that happens to me with music, so I’m always really honoured when it happens to someone else with mine.       RAMI MALEK:   Hollywood can be a bit systematic; how do you fit in and how do you challenge that environment?   I’m instinctively drawn to projects that feel like new territory, not only for myself but for Hollywood as a whole. It is important to challenge the status quo in our industry so that representation never becomes fenced in by habit or tradition. I really hope the conversations that our industry is having right now will prevent the further perpetuation of stereotypes.   The distinct design of the Pasha watch challenges the predominance of round shapes in watchmaking and amplifies its presence, originality and singularity. How do you relate with the watch and spirit of Pasha de Cartier?   I love that Cartier has a way of honoring what is treasured of the past and marrying that with a modern accessibility and twist. It has both delicacy and strength.      “We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences.” declares Arnaud Carrez, Marketing and Communication Director at Cartier International. “The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”         Beginning on September 4, the campaign will feature billboards in capitals of the world, as well as print advertising in major newspapers and fashion and lifestyle magazines. Furthermore, Cartier is unveiling a movie featuring these 5 exceptional talents who reveal a glimpse into their world inhabited by creativity, assertiveness and versatility, as well as 5 short movies, each dedicated to one of the talents. Viewers will be able to see and explore the movies through the Maison’s website www.cartier.com 

INSPIRING PARTNERSHIP BETWEEN AUDEMARS PIGUET AND RALPH & RUSSO
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INSPIRING PARTNERSHIP BETWEEN AUDEMARS PIGUET AND RALPH & RUSSO

Watches Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to announce its partnership with British luxury fashion house, Ralph & Russo. Pursuing Audemars Piguet’s commitment to fostering dialogues among creative fields, this collaboration brings together two family-owned companies driven by a strong spirit of independence and dedication to age-old craftsmanship, creativity and reinvention.     The encounter between Ralph & Russo and Audemars Piguet will provide an exclusive lens into the natural synergies between the world of Haute Horlogerie and luxury fashion. Combining inventive designs with the technical precision of age-old skills, savoir-faire remains at the heart of both brands. With teams of highly trained artisans, each expert in fields old and new, Ralph & Russo and Audemars Piguet consistently reinterpret and develop coveted skills to set pioneering trends within their industry, while bringing people together all over the world through a unique language of emotions.     “Audemars Piguet has always developedcross-disciplinary collaborations that have fuelled the creativity of our artisans. Our partnership with Ralph & Russo came together naturally. I was struck by Tamara Ralph and Michael Russo’s warm welcome when we first met; they represent talent at the highest level mixed with simplicity and authenticity. The fun part was when we actually realised that our watches had already been paired with their exceptional designs many times by clients in real life who didn’t need to wait for this partnership to match our two brands!” - François-Henry Bennahmias, Chief Executive Officer     “We have long been admirers as well as clients of   Audemars Piguet and their exceptional watches, and as such, were thrilled by the prospect of a partnership. Beyond our personal affinity for the brand, we felt a strong connection and alignment through our mutual dedication to both uncompromising craftsmanship and the creation of wonderfully unique styles that withstand the test of time. Given we both share the same core values and ethos for our respective brands, we feel this is just the beginning of what we hope will be a longstanding relationship and look forward to officially launching our partnership with Audemars Piguet this fall.” - Tamara Ralph, Creative Director of Ralph & Russo and Michael Russo, Chief Executive Officer Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to announce its partnership with British luxury fashion house, Ralph & Russo. Pursuing Audemars Piguet’s commitment to fostering dialogues among creative fields, this collaboration brings together two family-owned companies driven by a strong spirit of independence and dedication to age-old craftsmanship, creativity and reinvention.     The encounter between Ralph & Russo and Audemars Piguet will provide an exclusive lens into the natural synergies between the world of Haute Horlogerie and luxury fashion. Combining inventive designs with the technical precision of age-old skills, savoir-faire remains at the heart of both brands. With teams of highly trained artisans, each expert in fields old and new, Ralph & Russo and Audemars Piguet consistently reinterpret and develop coveted skills to set pioneering trends within their industry, while bringing people together all over the world through a unique language of emotions.     “Audemars Piguet has always developedcross-disciplinary collaborations that have fuelled the creativity of our artisans. Our partnership with Ralph & Russo came together naturally. I was struck by Tamara Ralph and Michael Russo’s warm welcome when we first met; they represent talent at the highest level mixed with simplicity and authenticity. The fun part was when we actually realised that our watches had already been paired with their exceptional designs many times by clients in real life who didn’t need to wait for this partnership to match our two brands!” - François-Henry Bennahmias, Chief Executive Officer     “We have long been admirers as well as clients of   Audemars Piguet and their exceptional watches, and as such, were thrilled by the prospect of a partnership. Beyond our personal affinity for the brand, we felt a strong connection and alignment through our mutual dedication to both uncompromising craftsmanship and the creation of wonderfully unique styles that withstand the test of time. Given we both share the same core values and ethos for our respective brands, we feel this is just the beginning of what we hope will be a longstanding relationship and look forward to officially launching our partnership with Audemars Piguet this fall.” - Tamara Ralph, Creative Director of Ralph & Russo and Michael Russo, Chief Executive Officer

Advertising
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GUCCI LAUNCHES A NEW COLLABORATIVE PROJECT BASED  AROUND THE G-TIMELESS WATCH
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GUCCI LAUNCHES A NEW COLLABORATIVE PROJECT BASED AROUND THE G-TIMELESS WATCH

Watches Gucci has pioneered several collaborative projects, sharing its vision in the digital space. Now, House Creative Director Alessandro Michele has invited a number of visual artists from around the world to bring their personal and idiosyncratic perspectives to bear on the G-Timeless automatic watch.      Alessandro Michele asked different visual artists (illustrators, painters and digital artists) to indulge their imaginations and create artworks featuring various models of G-Timeless automatic watches. All were challenged to creatively interpret the watches in their own way, and to focus in particular on the element that makes the G-Timeless so distinctive: the motif of the bee, first introduced to Gucci in the 1970s,which is the key decorative feature on the stone dials of these timepieces, where it functions as every hour-marking index.     The artists truly represent the global community. While some, like Winnie Chi from China and Kieron Livingstone from the UK, have previously collaborated with Gucci, most are new discoveries for the House: like London-based Oh de Laval and Tishk Barzanji, Balfua from California, David Macho from Spain and Andrey Kasay from Russia. Other artists include the USA’s Margot Ferrick and UK’s Cambo, who have already had their artworks for this project previewed on Gucci’s Instagram as a teaser, together with Winnie Chi, who has presented an animation. Although each artist has brought a deeply personal eye to the project, all the pieces share a dreamy, surreal mood, perfectly in keeping with Gucci’s eclecticism.     The Gucci G-Timeless watch features a stone dial decorated with the House’s famous bees, while the transparent case back gives a glimpse of the automatic movement that powers the timepieces.     There are eight Swiss-made variations of the G-Timeless in all, with a 38mm or a 42mm case. Three models combine an 18kt yellow gold case with a black onyx, brown tiger eye or green malachite stone dial. Five further variants combine a steel case with a blue lapis stone dial or a black onyx stone dial.   #GucciTimepieces Gucci has pioneered several collaborative projects, sharing its vision in the digital space. Now, House Creative Director Alessandro Michele has invited a number of visual artists from around the world to bring their personal and idiosyncratic perspectives to bear on the G-Timeless automatic watch.      Alessandro Michele asked different visual artists (illustrators, painters and digital artists) to indulge their imaginations and create artworks featuring various models of G-Timeless automatic watches. All were challenged to creatively interpret the watches in their own way, and to focus in particular on the element that makes the G-Timeless so distinctive: the motif of the bee, first introduced to Gucci in the 1970s,which is the key decorative feature on the stone dials of these timepieces, where it functions as every hour-marking index.     The artists truly represent the global community. While some, like Winnie Chi from China and Kieron Livingstone from the UK, have previously collaborated with Gucci, most are new discoveries for the House: like London-based Oh de Laval and Tishk Barzanji, Balfua from California, David Macho from Spain and Andrey Kasay from Russia. Other artists include the USA’s Margot Ferrick and UK’s Cambo, who have already had their artworks for this project previewed on Gucci’s Instagram as a teaser, together with Winnie Chi, who has presented an animation. Although each artist has brought a deeply personal eye to the project, all the pieces share a dreamy, surreal mood, perfectly in keeping with Gucci’s eclecticism.     The Gucci G-Timeless watch features a stone dial decorated with the House’s famous bees, while the transparent case back gives a glimpse of the automatic movement that powers the timepieces.     There are eight Swiss-made variations of the G-Timeless in all, with a 38mm or a 42mm case. Three models combine an 18kt yellow gold case with a black onyx, brown tiger eye or green malachite stone dial. Five further variants combine a steel case with a blue lapis stone dial or a black onyx stone dial.   #GucciTimepieces

Cartier introduces their Pasha community
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Cartier introduces their Pasha community

Jewelry Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang: five authentic journeys, five accomplished talents captured by the New York fashion photographer Craig McDean.     With its distinctive codes and extraordinary design, the Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek who is drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like the artists Troye Sivan or Willow Smith who rely on courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the success of the Chinese singer Jackson Wang.     “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.” Arnaud Carrez, International Marketing and Communications Director of Cartier International     The Pasha de Cartier watch launches in China on 1st July and 4th September around the world. Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions. Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang: five authentic journeys, five accomplished talents captured by the New York fashion photographer Craig McDean.     With its distinctive codes and extraordinary design, the Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek who is drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like the artists Troye Sivan or Willow Smith who rely on courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the success of the Chinese singer Jackson Wang.     “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.” Arnaud Carrez, International Marketing and Communications Director of Cartier International     The Pasha de Cartier watch launches in China on 1st July and 4th September around the world. Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions.

CHANEL releases the J12·20 digital campaign
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CHANEL releases the J12·20 digital campaign

Watches Tick follows tock, follows tick follows tock; CHANEL counts every decisive second and this year celebrates its 20-year anniversary of the timeless J12 watch with the new limited edition: J12∙20.   For its 20th anniversary, the J12∙20 reinterprets the iconic codes of the House in 20 symbols. Gabrielle, Camélia, Comète & N°5, every reference is alive and embodies the spirit of Gabrielle Chanel: her passion, her audacity, always in movement and ahead of her time. It’s all about seconds.     #J12Turns20 #ItsAllAboutSeconds #CHANELWatches Tick follows tock, follows tick follows tock; CHANEL counts every decisive second and this year celebrates its 20-year anniversary of the timeless J12 watch with the new limited edition: J12∙20.   For its 20th anniversary, the J12∙20 reinterprets the iconic codes of the House in 20 symbols. Gabrielle, Camélia, Comète & N°5, every reference is alive and embodies the spirit of Gabrielle Chanel: her passion, her audacity, always in movement and ahead of her time. It’s all about seconds.     #J12Turns20 #ItsAllAboutSeconds #CHANELWatches

How to make Montblanc's NATO strap?
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How to make Montblanc's NATO strap?

Watches The Montblanc 1858 collection is inspired by the heritage of Minerva. The design is anchored in the world of mountaineering, with distinctive features referring to the original 1930s chronographs. The vintage look can be finished with a NATO strap. Montblanc has been working together with Julien Faure, a French company specializing in woven straps since 1864, to create the NATO strap.     The collaboration with Julien Faure is a logical choice for Davide Cerrato, Managing Watch Director at Montblanc. Both Houses share the same values: preserving, celebrating and passing on craftsmanship, tradition and know-how. Moreover, they have a rich history and stand for quality, comfort and unique designs.     Julien Faure still works with machines from the 18th century and even has custom made machines so that the traditional methods were not lost, a choice they made in the 1970s as a result of technological innovations in the industry. With the old machines, the company can preserve the richness of the craft and is able to weave with techniques that are no longer possible on new, automatic machines.     The old machines make it possible to design a unique NATO strap for Montblanc. Extra light and flexible, including a blue and white striped design. The woven ribbon becomes a real watch strap by using a specific technique to create two “tunnels” in the strap to which the watch case can be attached.     More on MontBlanc.com The Montblanc 1858 collection is inspired by the heritage of Minerva. The design is anchored in the world of mountaineering, with distinctive features referring to the original 1930s chronographs. The vintage look can be finished with a NATO strap. Montblanc has been working together with Julien Faure, a French company specializing in woven straps since 1864, to create the NATO strap.     The collaboration with Julien Faure is a logical choice for Davide Cerrato, Managing Watch Director at Montblanc. Both Houses share the same values: preserving, celebrating and passing on craftsmanship, tradition and know-how. Moreover, they have a rich history and stand for quality, comfort and unique designs.     Julien Faure still works with machines from the 18th century and even has custom made machines so that the traditional methods were not lost, a choice they made in the 1970s as a result of technological innovations in the industry. With the old machines, the company can preserve the richness of the craft and is able to weave with techniques that are no longer possible on new, automatic machines.     The old machines make it possible to design a unique NATO strap for Montblanc. Extra light and flexible, including a blue and white striped design. The woven ribbon becomes a real watch strap by using a specific technique to create two “tunnels” in the strap to which the watch case can be attached.     More on MontBlanc.com

Bell & Ross releases their new watch
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Bell & Ross releases their new watch

Watches   Bell & Ross, the luxury watch company and ultimate reference for professional aviation timepieces, goes back to its origins in high-performance military instruments with a new interpretation of its iconic watch, the BR 03-92 HUD. Its Instruments collection is directly inspired by the aeronautical essential navigation tools of aircraft cockpits, and highlights Bell & Ross’ four fundamental requirements: legibility, functionality, precision and water-resistance.  Fully in line with this collection, the new BR03-92 HUD gets inspiration from the avionics displays of fighter jets equipped with the most cutting-edge technologies.      FROM THE COCKPIT TO THE WRIST    In 2005, the BR 01 was inspired by the cockpit clocks of 1970s airplanes. This iconic watch was designed using high-tech materials and complicationsreflecting the finest watchmaking craftsmanship.      Pushing its expertise to explore aeronautical navigation instruments further, Bell & Ross develops and innovate year after year with a collection of exclusive watches.  All of these models make up the instrument panel of an aircraft and offer both a completely new way of reading time and an uncompromising legibility – an absolute necessity for a professional use. It all started in 2010 with the BR 01 RADAR, followed by other singular references like the BR01 TURN COORDINATOR or BR 01 HEADING INDICATOR. In 2020, as part of its continuing quest for innovation and performance, the watchmakers at Bell & Ross turned their attention on the Head Up Display.  This new introduction completes this Flight Instruments family.     H.U.D - HEAD UP DISPLAY   The Head Up Display - also known as HUD - is a transparent glass screen that displays all information that are essential to fulfill a mission, in the pilot's visual field. For optimal effectiveness, its primary function is to keep the pilot focused on his target ahead without having to take the eyes off his line of sight.  Considered as both technological and safety equipment, the HUD takes on the augmented reality concept. With HUDs displaying digital data onto the windshield, pilots can be alerted about everything from the horizon line, altitude or speed to navigation aids such as the flight path vector – indicating the direction the jet is taking. As a result, this high-performance tool puts the emphasis on legibility and will guide the way day and night. In case of low visibility for instance or no matter the conditions, the screen will adjust in brightness and contrast to optimize the ambient lighting. Although it was originally used in the military field since the 1950’s, the HUD is now also frequently exploited in civil aviation and automobile industry. The military world has always been a pioneer in numerous fields. It has created an unquestionable expertise in the field of avant-garde technology and its innovations have had various applications in civilian life, such as the Internet, GPS or even the first business jet aircrafts.     Bell & Ross, the luxury watch company and ultimate reference for professional aviation timepieces, goes back to its origins in high-performance military instruments with a new interpretation of its iconic watch, the BR 03-92 HUD. Its Instruments collection is directly inspired by the aeronautical essential navigation tools of aircraft cockpits, and highlights Bell & Ross’ four fundamental requirements: legibility, functionality, precision and water-resistance.  Fully in line with this collection, the new BR03-92 HUD gets inspiration from the avionics displays of fighter jets equipped with the most cutting-edge technologies.      FROM THE COCKPIT TO THE WRIST    In 2005, the BR 01 was inspired by the cockpit clocks of 1970s airplanes. This iconic watch was designed using high-tech materials and complicationsreflecting the finest watchmaking craftsmanship.      Pushing its expertise to explore aeronautical navigation instruments further, Bell & Ross develops and innovate year after year with a collection of exclusive watches.  All of these models make up the instrument panel of an aircraft and offer both a completely new way of reading time and an uncompromising legibility – an absolute necessity for a professional use. It all started in 2010 with the BR 01 RADAR, followed by other singular references like the BR01 TURN COORDINATOR or BR 01 HEADING INDICATOR. In 2020, as part of its continuing quest for innovation and performance, the watchmakers at Bell & Ross turned their attention on the Head Up Display.  This new introduction completes this Flight Instruments family.     H.U.D - HEAD UP DISPLAY   The Head Up Display - also known as HUD - is a transparent glass screen that displays all information that are essential to fulfill a mission, in the pilot's visual field. For optimal effectiveness, its primary function is to keep the pilot focused on his target ahead without having to take the eyes off his line of sight.  Considered as both technological and safety equipment, the HUD takes on the augmented reality concept. With HUDs displaying digital data onto the windshield, pilots can be alerted about everything from the horizon line, altitude or speed to navigation aids such as the flight path vector – indicating the direction the jet is taking. As a result, this high-performance tool puts the emphasis on legibility and will guide the way day and night. In case of low visibility for instance or no matter the conditions, the screen will adjust in brightness and contrast to optimize the ambient lighting. Although it was originally used in the military field since the 1950’s, the HUD is now also frequently exploited in civil aviation and automobile industry. The military world has always been a pioneer in numerous fields. It has created an unquestionable expertise in the field of avant-garde technology and its innovations have had various applications in civilian life, such as the Internet, GPS or even the first business jet aircrafts.  

Cartier launches Cartier Watchmaking Encounters, a digital platform dedicated to its 2020 watchmaking novelties
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Cartier launches Cartier Watchmaking Encounters, a digital platform dedicated to its 2020 watchmaking novelties

Watches   In the absence of a major watchmaking fair this year, the Maison Cartier is launching www.cartierwatchmakingencounters.com, an international consumer website dedicated to this year’s watchmaking novelties, on April 25th, 2020. This edition will be placed under the sign of unexpected encounters between shapes and ideas, nurtured by the Maison and expressed through its watchmaking creations.   A DIGITAL DESTINATION TO DISCOVER THIS YEAR’S WATCHMAKING MASTER PIECES Visitors will be able to first discover, Pasha, the Maison’s cult watch since its inception in 1985, featured in a new interpretation. With its distinctive codes and outstanding design, Pasha pushes the boundaries of traditional watchmaking frameworks. Featuring an extrovert and generous character, Pasha showcases a strong graphic signature, with its square in a circle and its oversized Arabic numerals. A singularity that is reinforced by the “clous” de Paris, giving even more edge to its strap, and the screw-down crown cap attached to the case by a small chain, ensuring maximum visibility. A design highlight of Cartier, Pasha will be this year’s watchmaking statement for the Maison, starting with a launch in China this summer, followed by a worldwide activation early September.   In the absence of a major watchmaking fair this year, the Maison Cartier is launching www.cartierwatchmakingencounters.com, an international consumer website dedicated to this year’s watchmaking novelties, on April 25th, 2020. This edition will be placed under the sign of unexpected encounters between shapes and ideas, nurtured by the Maison and expressed through its watchmaking creations.   A DIGITAL DESTINATION TO DISCOVER THIS YEAR’S WATCHMAKING MASTER PIECES Visitors will be able to first discover, Pasha, the Maison’s cult watch since its inception in 1985, featured in a new interpretation. With its distinctive codes and outstanding design, Pasha pushes the boundaries of traditional watchmaking frameworks. Featuring an extrovert and generous character, Pasha showcases a strong graphic signature, with its square in a circle and its oversized Arabic numerals. A singularity that is reinforced by the “clous” de Paris, giving even more edge to its strap, and the screw-down crown cap attached to the case by a small chain, ensuring maximum visibility. A design highlight of Cartier, Pasha will be this year’s watchmaking statement for the Maison, starting with a launch in China this summer, followed by a worldwide activation early September.

Roger Dubuis releases Excalibur Twofold
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Roger Dubuis releases Excalibur Twofold

Watches Since 1995 Roger Dubuis manufacture is defined by “no limit” innovation, technical prowess, demanding savoir-faire and stylistic audacity.   Its integrated manufacture enables absolute technical mastery and true independence.Visionary designers push the limits together with incredible watchmakers to design non-conformist grand complications. They are given free rein to create and innovate without restraint. Roger Dubuis is constantly breaking codes and conventions to create the most expressive pieces of Haute Horology. Most Roger Dubuis Watches bear the Poinçon de Genève. Vivid proof of its excess in excellence, exclusivity, know-how, and performance. Requiring 40% additional production time, Roger Dubuis watches offer its aficionados 100% excess in excellence and beauty.   Excess in design Distinguished by this unleashed creativity, all timepieces are excessively technical and supremely extravagant. Roger Dubuis continuously places watchmaking technology at the service of aesthetics. Thus, using avant-garde materials inspired by other cutting-edge industries – such as Additive Manufacturing and Composite Material technologies– highlights even further the expressive singularity of the Maison. No limits in the design, no boundaries in the technical prowess. Just excess and beyond with Roger Dubuis.   Extravagance at every step Roger Dubuis embraces its disruptive attitude transcending trends and mass appeal. The undisputable choice for an exclusive tribe of rebellious hedonists who want to enjoy life to the fullest and who know that Roger Dubuis will offer them unforgettable and larger than life experiences. With excess. With insolence. Possessed by the freedom of extravagance.   Excalibur Twofold: a glacial touch of audacity and world premieres Playing with the highest standards of Haute Horlogerie, Roger Dubuis presents a new interpretation of its signature movement, the double flying tourbillon. The Excalibur Twofold is a perfect illustration of its expressive singularity and know-how that is even more striking in the dark. This incredible horological creation represents three world premieres. With a 45mm case, the glacial touch of Excalibur Twofold is enhanced by the bezel and the case created in Mineral Composite Fiber (MCF), an ultra-white composite material made of 99.95% silica and, specifically developed by Roger Dubuis. A never-yet seen prowess in the world of Haute Horlogerie. The Sheet Molding Compound (SMC) process mastered by Roger Dubuis engineers enables the Manufacture to play with this unique Mineral Composite Fiber. For the first time, a patented process was developed to light up every angle of the upper plate of the movement composed of MCF. Luminescent at night and lasting 60% longer than standard luminescent material commonly used. Lastly, the Twofold strap is made from a specific FKM rubber and is also luminescent, based on a world-first technology named “LumiSuperBiwiNova™” that makes part of the strap luminescent glow in the dark like a nocturnal signature. Combining lightness and resistance, this new technical masterpiece demands an extreme watchmaking savoir-faire.   Bearing the Poinçon de Genève, the Excalibur Twofold is a limited edition of eight pieces, an unparalleled proof of excessive rarity. The Maison once again relentlessly asserts its technical independence and radical aesthetic decisions. To excessive joy from its aficionados, Roger Dubuis proves to be the most exciting way to experience Hyper Horology.  Since 1995 Roger Dubuis manufacture is defined by “no limit” innovation, technical prowess, demanding savoir-faire and stylistic audacity.   Its integrated manufacture enables absolute technical mastery and true independence.Visionary designers push the limits together with incredible watchmakers to design non-conformist grand complications. They are given free rein to create and innovate without restraint. Roger Dubuis is constantly breaking codes and conventions to create the most expressive pieces of Haute Horology. Most Roger Dubuis Watches bear the Poinçon de Genève. Vivid proof of its excess in excellence, exclusivity, know-how, and performance. Requiring 40% additional production time, Roger Dubuis watches offer its aficionados 100% excess in excellence and beauty.   Excess in design Distinguished by this unleashed creativity, all timepieces are excessively technical and supremely extravagant. Roger Dubuis continuously places watchmaking technology at the service of aesthetics. Thus, using avant-garde materials inspired by other cutting-edge industries – such as Additive Manufacturing and Composite Material technologies– highlights even further the expressive singularity of the Maison. No limits in the design, no boundaries in the technical prowess. Just excess and beyond with Roger Dubuis.   Extravagance at every step Roger Dubuis embraces its disruptive attitude transcending trends and mass appeal. The undisputable choice for an exclusive tribe of rebellious hedonists who want to enjoy life to the fullest and who know that Roger Dubuis will offer them unforgettable and larger than life experiences. With excess. With insolence. Possessed by the freedom of extravagance.   Excalibur Twofold: a glacial touch of audacity and world premieres Playing with the highest standards of Haute Horlogerie, Roger Dubuis presents a new interpretation of its signature movement, the double flying tourbillon. The Excalibur Twofold is a perfect illustration of its expressive singularity and know-how that is even more striking in the dark. This incredible horological creation represents three world premieres. With a 45mm case, the glacial touch of Excalibur Twofold is enhanced by the bezel and the case created in Mineral Composite Fiber (MCF), an ultra-white composite material made of 99.95% silica and, specifically developed by Roger Dubuis. A never-yet seen prowess in the world of Haute Horlogerie. The Sheet Molding Compound (SMC) process mastered by Roger Dubuis engineers enables the Manufacture to play with this unique Mineral Composite Fiber. For the first time, a patented process was developed to light up every angle of the upper plate of the movement composed of MCF. Luminescent at night and lasting 60% longer than standard luminescent material commonly used. Lastly, the Twofold strap is made from a specific FKM rubber and is also luminescent, based on a world-first technology named “LumiSuperBiwiNova™” that makes part of the strap luminescent glow in the dark like a nocturnal signature. Combining lightness and resistance, this new technical masterpiece demands an extreme watchmaking savoir-faire.   Bearing the Poinçon de Genève, the Excalibur Twofold is a limited edition of eight pieces, an unparalleled proof of excessive rarity. The Maison once again relentlessly asserts its technical independence and radical aesthetic decisions. To excessive joy from its aficionados, Roger Dubuis proves to be the most exciting way to experience Hyper Horology. 

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