Flagship of W Hotels and part of Marriott International group (NASDAQ: MAR), W Barcelona keeps redefining the luxury concept and breaking boundaries of the hospitality industry with an original leisure offer for unique and bold experiences, from day to night, throughout the year. And this year, W Barcelona goes one step further, inviting locals and international travelers alike to break out and immerse in a world of exclusive experiences that will take them out of their routine of the new normality.

Since its opening in 2009, W Barcelona has been established as one of the references of the Condal City, from forming an essential part of its skyline to redefining the luxury and leisure industry by pushing the limits of conventional hospitality concept & fueling lust for life through offering innovative experiences and catering to the endless appetite of local and international trend setters and jet-setters.

Designed by the world-renowned Barcelonese architect, Ricardo Bofill, W Barcelona is considered an icon of the avant-garde design. Located right at the beachfront of Barceloneta beach and offering the most spectacular views of the city and the Mediterranean Sea, the hotel provides the ideal scenario for unforgettable stays and out-of-the-ordinary experiences.

However, location and design are not the only elements that turn W Barcelona into an extraordinary place. In fact, the hotel marks the difference with its Whatever/Whenever® philosophy –that means, whatever the guest wants, whenever he wants it– or with its famous W Insiders who, always up to date with the latest fashion, music and design trends, are those who connect each guest with the coolest experiences both inside and outside the hotel. And so it is because, as part of the W Escapes portfolio of W Hotels, at W Barcelona the possibilities are limitless and set the stage for guests to own the moment, go further and never get bored.

Designed as an authentic urban resort, the hotel features two expanding terraces. On one hand, there is WET DECK®, a terrace connected to W Lounge that is the perfect spot to steal the scene by the pool during sunny days. On the other hand, SUN Deck that is located in a more private area of the hotel and features an infinity swimming pool, is ideal place to soak in relaxing summer days by the Mediterranean Sea. Additionally, W Barcelona is the only hotel in the city with direct access to the beach and an exclusive sunbeds area next to its own Salt Beach Club.

Talking about Barcelona is synonym of gastronomy and at W Barcelona either clients or locals have the opportunity to choose amongst various options to tantalize their taste buds: FIRE, one of the city’s most sizzling insider spots, where skilled chefs play age-old techniques to reinvent modern flavors with an anything-goes vibe, an inspired marriage of farm and flames where the primal element of fire is central; LA BARRA by Chef Carles Abellán, a Michelin Star awarded Chef well known for its Mediterranean seafood cuisine prepared on a charcoal grill and served around a design curved bar; or SALT Restaurant & Beach Club that, opened during the summer season, is the best option to enjoy any of its local tapas & refreshing cocktails and spend summer afternoons with the feet dipped in the sand.

For those that want to keep it fun and welcome the night 26th floors above the Mediterranean, ECLIPSE is the perfect spot. This cocktail and sky bar, with panoramic views over the sea and the city, is ideal to enjoy any of the signature cocktails created by the expert mixologists of W Barcelona, taste any of its original DIM SUMs, merging authentic flavours with local ingredients, or take on the night while dancing to the rhythm of electrifying beats by its resident DJs.

Design is an important part of the hotel’s DNA and is reflected in each one of the 473 rooms and 67 suites –including the Premium Suites EXTREME WOW and WOW– that have been recently renovated in collaboration with the well-known and recognized London-based design studio, Bowler James Brindley.

For said renovation, the study has taken artistic and cultural influences of Barcelona as a reference in the use of different decorative elements. Such is the case of the EXTREME WOW Suite that, decorated with metallic and dark blue color palette and an integrated DJ booth, takes inspiration from the vibrant night and musical scene of the city.

And because Barcelona is one of the most important cities in the electronic music scene, W Barcelona celebrates every summer its now legendary Sunday parties called WET DECK® SUMMER SERIES. Those House and electronic music happenings by the pool and the beach, featuring some of the most relevant DJ’s worldwide -such as GREEN VELVET, DUKE DUMONT, PURPLE DISCO MACHINE, MK, KERRI CHANDLER and MAMBO BROTHERS, among others-, is the place to be for local and international trend setters and jet setters who want to end up the week with style while dancing to the best rhythms of the moment.

In addition, the hotel has a professional recording studio, the first W Sound Suite in Europe. This recording studio is managed by PIEM –the Music Curator of the hotel– and besides being an essential element of W Records, the record label recently launched by W Hotels, is also available either for producing and recording by emerging or established artists or hotel guests passionate about music.

While there are countless opportunities to live it up to music beats, with a cocktail in hand, under the motto RETOX. DETOX. REPEAT, the hotel invites guests and local public to take care of themselves through their FUEL program.

This program includes different workout proposals, such as Urban Gorillas, the urban boot camp with high intensity interval training exercises; Pilates SUP & Beach lessons, an innovative sport discipline that combines Pilates and Yoga techniques on a Stand-Up Paddle boards on the water by the instructor Ely Merino. Likewise, for those who prefer training individually, the hotel has FIT®, a completely equipped gym, open 24/7, that also counts with a personal trainer service.

All those training routines can be completed at SPA by W Barcelona, partnered with Comfort Zone this season, whose menu includes a wide variety of treatments to recover the energy after intense workout sessions, or at GETAWAY, an additional spa area ideal to detox your body at the sauna or the steam bath, relax yourself in the Jacuzzi or just swim against the current, while enjoying the views over the Mediterranean and the city.

However, W Barcelona is not only an urban resort with a unique and privileged location, but it is an active part of the city opening its doors to the local public and supporting different projects and initiatives.

Specifically, the hotel has collaborated with the Madrid brand Muroexe -that created a limited edition sneaker’s collection featuring a design inspired in the location of the hotel created by the recognized artist and muralist Ricardo Cavolo-. The hotel has also created programs such as W Suite Talks, conversing about Design & Fashion or W Sound Suite Talks, focused on Music, aimed as platforms to generate visibility for local artists and bring them closer to the local audience.

Besides, W Barcelona is also committed with other causes such as the fight against AIDS or the support to the LGTBI+ community through the program Queer Me Out that, two summers ago was part of PRIDE BCN official programming and brought together some of the most relevant opinion leaders to discuss about the role of media in the visibility LGTBI+ collective.

For all these reasons, W Barcelona has not only became an essential part of the Barcelona skyline, but also a hot spot of the city thanks to its eclectic and vibrant ambiance, created through an innovative entertainment offer that attracts local, national and international trend setters and jet setters looking forward to living it up, from day to night, throughout the year.

Designed by world-renowned architect Ricardo Bofill, W Barcelona is the ideal setting for an unforgettable stay. 

"The hotel is based on the most spectacular location on the beach. Truly could not be on a better seaside location, with all the best shops around the hotel, with plenty of sight-seeing opportunities like the Picasso Museum, Gaudi's amazing arhitecture and some incredible restaurants as well in the area around the hotel. W Barcelona not only offers the best views, stylish design but also great fine dining at their restaurant FIRE, two beautiful outdoor pools with mesmerizing panoramic views but also the sexiest, stylish and modern rooms. Not to forget the SPA and the entry lobby which already takes your breath away when entering the hotel that also is truly memorable from the exterior design and of course its location which is noticable from the plane when landing in Barcelona already.  All in all this has been one of the recent travel highlights definitely, and cannot wait to stay there again on my next trip to Barcelona." – Timotej Letonja



Plaça de la Rosa dels Vents, 1 – 08039 Barcelona   

Visit their website to find more information: www.w-barcelona.com

Timotej Letonja