The iconic Champs-Élysées serves as the starting point for a unique journey that goes beyond the ordinary, reaching new heights in both the physical and digital realms. Today, we proudly present a significant milestone in the VIA digital adventure – the VIA Tile Trunk, a digital masterpiece envisioned by the Artistic Director of Women’s Collections, Nicolas Ghesquière.

As the VIA Treasure Trunk sets its course towards uncharted territories, a brief orange glow lights the way, unlocking the entrance to the next captivating chapter in this enchanting digital quest. At the heart of this revolutionary release is the VIA Tile Trunk, a transferable digital collectible that reflects Louis Vuitton’s unwavering commitment to pushing the limits of luxury and innovation. Designed by visionary Nicolas Ghesquière, this miniature trunk embodies the essence of travel, echoing the enduring spirit of Louis Vuitton.

Serving as a visual homage to the historic Damier motif, the VIA Tile Trunk gradually materializes through the meticulous artistry of digital craftsmanship, showcasing the Maison’s expertise in creating limitless possibilities. Beyond being a digital accessory, the VIA Tile Trunk symbolizes exclusivity. Exclusively accessible to VIA Treasure Trunk owners, this limited-edition collectible, priced at 6000€, becomes an integral part of their digital collection, offering a distinctive and unparalleled experience.

With only 200 units available, this limited edition is set to captivate digital enthusiasts and collectors alike. The physical claim for this unique digital collectible is scheduled for March 2024.

Embark on the upcoming chapter of the VIA journey, where tradition blends seamlessly with technology. The new VIA Tile Trunk invites clients on a digital odyssey that redefines the boundaries of luxury.