VERSACE X ELTON JOHN AIDS FOUNDATION FOR PRIDE MONTH 2023
Versace is pleased to donate a percentage of sales from the Greca Goddess mini bag in powder blush pink to the Elton John AIDS Foundation (EJAF) in June to celebrate Pride Month.
Donatella Versace and the Versace House have supported Elton John AIDS Foundation since its inception in 1992, and firmly believe in the Foundation’s mission to create a more compassionate and accepting world by helping those who need it most. This latest initiative will see a percentage of sales from Versace’s Greca Goddess quilted mini bag donated to Elton John AIDS Foundation for Pride Month, from June 1st to 30th 2023, with the style in pink chosen for the color’s representation of sexuality and sexual freedom in the LGBTQIA+ Pride flag.
“Pride month is such an important time. We should all be so proud of our amazing LGBTQIA+ community and I am honored to be an ally. I am also thrilled to be supporting my friend Elton John and his Foundation. Together we can end AIDS by 2030. Versace has long supported Elton and his incredible work. I hope people will join us in supporting their vital initiatives.” – Donatella Versace, Creative Director, Versace