VERSACE UNVEILS THEIR 2023 HOLIDAY CAMPAIGN
“I wanted to celebrate Joy with this Holiday campaign—the joy of the season and being surrounded by those we love. I am thrilled Hyunjin has become part of our Versace Family. I love his energy and the joyful spirit he brings to these images.”— Donatella Versace
“Versace is exactly how I want the Holiday season to be—it’s exciting, looks amazing, feels incredible, and is shared with good friends. That is how I felt making this campaign with my Versace family. Thank you Donatella, you are the best!”— Hyunjin
Hyunjin, the multi-talented member of K-pop boy group, Stray Kids, stars in the Versace Holiday campaign — a festive celebration full of Versace attitude, elegance, and fun, and his first campaign since becoming a Versace Global Brand Ambassador earlier this year. The star introduces new Athena tote bags which bring the iconic opulence of the House’s Barocco print to the everyday, through styles designed to become the daily companion bag. Images by Angelo Pennetta and videos by Rosie Marks see Hyunjin showcase Versace’s wide ranging selection for the festive season including Barocco ready-to-wear, high winter coats and jackets, impeccable eveningwear, and great gifting items.
The Athena showcases Versace’s iconic Barocco in a different light. The Versace House code retains its creativity, freedom of expression, and magic, but in new soft tone-on-tone colors. The tote bags capture the expression of the festive season through their contemporary and chic appeal as a functional daywear style, with evident Versace luxury in their craftsmanship and Barocco finish.
Barocco features across the collection. The print’s unique blend of rebellious classicism, pop-culture playfulness, and opulence perfectly captures the spirit of the Holiday season. Alternate material and new tone-on-tone color finishes give a fresh take on the signature print with adaptable, everyday appeal. These include intricate lace inserts on enver satin evening dresses, jacquards in giftable knitwear, tailoring and outerwear, and laser-printed Versace denim.