VERSACE POUR FEMME: DYLAN BLUE
"Dylan Blue pour femme is a tribute to femininity. It is a strong, sensuous, refined fragrance created for a woman who knows the power of her sensuality and mind." - Donatella Versace
The Versace pour femme Dylan Blue bottle is the expression of innovative design. Its elegant curves bring to mind an amphora, evoking Greek culture and mythology. The colour of the bottle and packaging is as intense as the Mediterranean Sea: strong, deep and mysterious. Gold details and the iconic Medusa - a bridge between past and present – embellish its precious content.
Uniqueness. Strength. Sensuality and Elegance. An alchemy of irresistible notes that dance, arouse, come together and embrace. Uniqueness. A refreshing blackcurrant sorbet and Granny Smith apple create an unusual fruity accord. Strength. In this contemporary floral bouquet, flowers transform in an icy infusion of imaginary wild blooms with an unforgettable sillage. Sensuality and Elegance. Woody base notes playfully mix together to create a unique elixir: styrax and white woods polished by water, musk and patchouli coeur blend in a captivating, sensuous, vibrant movement.
The Dylan Blue pour Femme communication campaign transports viewers into the idyllic world of Versace. Using fluid and innovative camera movements to define the sense of gravity, we are drawn into timeless situations where the blue of the sea meets the colourful world of Versace. Circular movements reveal the protagonist, Bella Hadid, on a beautiful beach, switching from group situations with secondary characters to intimate, sensual moments in and out of the water. A glamorous, sensual and light narrative and aesthetic that turn the familiar into the new, the ordinary into the extraordinary and the beach into a Versace world.
Film director – Gordon Von Steiner
Photographer – Harley Weir
Art director – KevinTekinel
Stylist – Jacob K
Hair stylist – Syd Hayes
Make up artist – Isamaya Ffrench
Models – Bella Hadid, Hailey Bieber, Louis Baines