Advertising
19 May

VERSACE LAUNCHES LA VACANZA MINI CAMPAIGN

 

Photographed by Camille Summers-Valli

 

Need a vacation? So do we.

 

Allow Versace to transport you to the crystal-clear waters and blue skies of Liguria with the brand’s latest mini campaign.

 

 

“With this shoot I wanted to create something fun that captures the spirit of a vacation. We all miss travel. We miss the excitement of being somewhere different, of meeting with friends and sharing experiences. These images are about enjoying life and feeling free, they encapsulate that summertime feeling of endless possibilities.” - Donatella Versace

 

A sequence of imagery and film capture candid moments of a very Versace vacation. Think sun-kissed models, glamourous seaside locations and iconic summer fashion. The brand’s Greca motif is ever-present throughout the series, ensuring the Versace DNA appears front and center. Shot by Camille Summers-Valli, the images highlight an offering of beach essentials, from swimsuits and silk shirts to travel bags and pool towels.

 

A tongue-in-cheek video diary sees the models recalling how they spent their summer, but flashbacks reveal they’re not quite telling the truth. Playful and optimistic, the series hopes to spread a little Versace glamour this vacation season.

 

#VersaceLaVacanza

 

Credits:

Chief Creative Officer: Donatella Versace

Photographer: Camille Summers-Valli

Casting Director: Piergiorgio Del Moro

Stylist: Allegra V Beck

Hair Stylist: Patti Bussa

Make-Up Artist: Luca Cianciolo Talent: Evie Harris, Blésnya Minher, Rozanne Verduin, Simone Bricchi, Lucas Barski, Loic Namigandet

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