The VEJA x Études collaboration embodies the Parisian brand’s contemporary style and spirit of experimentation. The leading brands share an exclusive collection for the first time.

Inspired by hiking and the outdoors, The shoe features geometric patterns reminiscent of towering mountains, with a striking contrast between VEJA’s V and Études’ É. Embellished with Études’ signature blue.

The visual campaign shot by Thomas Rousset at the Parisian Tour Montparnasse captures the transformation of a passionate climber’s ordinary workday into a moment of playful madness. Paying tribute to the landscapes of the Vercors Massif, the pair is clad in mineral grey tones. Through unconventional poses and playful gestures, the VEJA x Études collaboration comes to life. Reimagining the Fitz Roy style, this collaboration seamlessly blends the unique aesthetics of both brands.

Made in Brazil, the style of the sneakers has a solid and stable sole thanks to multidirectional crampons and a Rock-Plate which offers protection even on the trail from sharp stones. Its Trek-Shell upper, VEJA’s new technical material, is made of 100% recycled polyester that is resistant and water-resistant. Its tightly woven fabric is treated with a PFC-free durable water repellent.

At Études we are familiar with both environments. We grew up in Grenoble in the Alps, we feel close with what a pair of hiking shoes should deliver. At the same time, we know that most of the people will want to wear it in the city to punctuate a look. This is the mindset that made this collaboration unique.

Aurélien Arbet, Co-Founder and Creative Director of Études

The collaboration addresses both the outdoor by its technical design and fashion commentary by the subtle design details, colours, materials, and proportions that are composing the pair.