VANS TOOK OVER PONT ALEXANDRE III TO INTRODUCE OTW
During Paris Men’s Fashion Week, Vans hosted a vibrant celebration to mark the introduction of OTW by Vans, an innovative concept showcasing elevated product expressions and brand experiences.
The event took place at Pont Alexandre III, where guests from the style and skateboarding communities gathered to witness a remarkable skate installation by Unitedfront, PLAYLAB, INC., and California Skateparks. The evening included a captivating performance by King Krule, and notable attendees such as Lourdes Leon, Amelia Gray Hamlin, and Fai Khadra were in attendance.
The Vans Skateboarding Team, featuring talented individuals like Beatrice Domond and Zion Wright, showcased their skills on the OTW by Vans skate installation against the backdrop of the Eiffel Tower. The event continued with a calendar of on-site events and programming, including open skate sessions and DJ sets.
As a token of support, OTW by Vans, in collaboration with California Skateparks, will donate elements of the skate installation to Cosanostra Skatepark, benefitting the French skate community.
Words by Asia Lanzi