Dutch e-bike brand VanMoof collaborates with Danish fashion brand GANNI to develop an Amsterdam City Guide, curated by both brands’ ambassadors, to celebrate GANNI’s new flagship store. 

Today VanMoof and GANNI launch their first-ever co-created City Guide with four of their local, creative talents. Stylist Nicole Huisman, Model & Online Creative Teesh Rosa, Coach & Personal trainer Coco Sabajo, and Musician Pepijn Lanen have cherry-picked Amsterdam’s hidden gems. 

Dressed head to toe in statement GANNI garments astride their VanMoof S3’s and X3’s, their ambassadors Nicole, Teesh, Coco, and Pepijn look the part. Taking off from VanMoofs Brand Store in Oost and making a beeline for the fresh-faced GANNI store in the heart of Amsterdam’s Nine Streets, the pairs ride through the city showing you their favorite places for your eyes only. 

Iconic Danish brand GANNI has always been more than just a clothing brand. On a mission to empower their community, and dedicated to minimizing their social and environmental impact, GANNI is a lifestyle just like VanMoof. And when their brand new store landed in Amsterdam, VanMoof wanted to give them their warmest welcome the best way: it was time to ride.

“I always get so inspired riding my bike through Copenhagen, from people I see on the streets and the spots I pass. Experiencing a city by bike is the only way to do it. Partnering with VanMoof on an Amsterdam Guide has been so much fun, exploring new places and finding new friends along the way.” Ditte Reffstrup, Creative Director GANNI

We are living in a time post lockdowns, when cities are slowly taking back their old habits. Cars are reappearing on the streets, and people are gradually shifting back to their old normal. It feels like the right moment in time for VanMoof to work together with a brand that originates from the most bike friendlycity in the world, Copenhagen (don’t worry, Amsterdam has a great number two position).
VanMoof knows biking in the fall can be challenging – especially in the mostly-not-so-sunny parts of Europe. But rain doesn't always have to spoil the fun. This month it’s about getting out and about in Amsterdam and welcome in the fall with a bang. Together with the two couples, we have visited a mix of different and inspiring places in Amsterdam. From CHUN (bubble tea shop) to taking a short ferry ending up at FC Hyena (film theather) to Amsterdam’s favorite flower store hidden in de Pijp. 

Would you like to know more about all the locations we have visited, read it all here in our latest blog. Including tips from the VanMoof team, who of course put in their favorite cycling spots! 

Photography by Ruby Cruden

Make-up by Shannon Herdman