Vanessa Kirby shines as the new ambassador of Cartier’s La Panthère fragrance
As the ambassador of the new perfume, watch and jewellery campaigns, Vanessa Kirby inaugurates her role with a debut dedicated to La Panthère fragrance.
Much like Cartier’s iconic animal, the British actress follows her own path with determination. A free spirit who shares a desire for independence with the panther. For this actress, who is also known for her philanthropic commitments, it is important to remain true to yourself and to move forward with confidence. «A panther never changes its spots» she says. Wild and untameable, the panther captivates. Her destiny is bound to that of Cartier; in his day, Louis Cartier even nicknamed Jeanne Toussaint «La Panthère». She brought this image to life in 1948, envisioning it in three dimensions for the first time. Since then, it has come to embody the creative spirit and temperament of the Maison.
In this introductory tale, Cartier returns to the origins of its beloved animal, guided by her, through the heart of a tropical forest, where it all began. Vanessa Kirby appears from within this green and abundant hidden land, a world full of life and beauty. Led by instinct alone, she transforms into her alter ego, a feline, the reflection of her personality, both predatory and protective.
This film captures the irresistible olfactory power of La Panthère de Cartier’s sillage. Created in 2014, this fragrance brings the chypre family back into the spotlight with a new floral-feline accord: the union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia, just as desired by Mathilde Laurent, the Maison’s perfumer.