VALENTINO’S NEW BRAND AMBASSADOR: YANG YANG
Maison Valentino is pleased to welcome actor Yang Yang as the latest Brand Ambassador, joining a community of global talents.
Yang Yang enters the Maison’s world of values as a contemporary Di.Va.*, a talent who naturally resignifies the codes and imagines a better future. Through his refined, gentle and sophisticated nature, Yang Yang sets himself apart from the rest, and speaks to the Maison’s continuing quest for authenticity. With every character he portrays, the actor continues to be an innovator in his craft, embodying Creative Director Pierpaolo Piccioli’s pursuit of authenticity, individuality and redefined menswear codes.
To celebrate Yang Yang and Valentino, a new campaign has been envisioned and filmed in Rome, the headquarters of the Maison, where the story of Valentino invariably begins. In settings, Valentino and Yang Yang embark on a journey together in the creative heart of the Maison.
Throughout the story, Yang Yang showcases the Pre-Fall 2023 Urban Flows collection, highlighting Valentino Essentials looks: an edit of streamlined pieces which represent a quest for essence and an interpretation of masculine codes. With his refined and gentle demeanor, Yang Yang is a perfect match for the outfits, embodying their elegance and status as an expandable, and ever-evolving system.
“My dialogue with Yang Yang is cultural, generational, multidisciplinary: a complete experience of diversity and mutual appreciation. His talent relates concretely to human emotions, and I value this a great deal. My community is happy to welcome a new friend.” Pierpaolo Piccioli, Creative Director Maison Valentino
“The distinctive individuality and unique aesthetic of Valentino have always been appealing to me, and Creative Director Pierpaolo Piccioli’s unique talent and sense in fashion do surprise me every time. This time, I’m more than honored to join the Valentino family as a brand ambassador and looking forward to experiencing more of Valentino’s aesthetics and culture in the future.” Yang Yang
Valentino will continue to celebrate diversity and champion individuality, elevating the spirit of the Maison in its new journey with Yang Yang.
*DI.fferent VA.lues = DIVAS. The contemporary Valentino Di.Va. is a multifaceted character of codes and inner values. Pierpaolo Piccioli continues his conscious and progressive approach to creating culture by forming an authentic relationship with Di.VA.s, positioning them as a real cultural comeback.