VALENTINO ANNOUNCES SUGA FROM BTS AS BRAND AMBASSADOR

SUGA from the group BTS, pop icons of the 21st century, is the new Valentino brand ambassador. He continues his quest for authenticity and individuality, seeking out characters who embody the Maison values. 

SUGA has created his own style as a rapper, songwriter, producer and performer, while being a member of the global pop icons BTS.

SUGA is a contemporary DI.VAs. DI.VAs is a wordplay, an acronym denoting Different Values. The Valentino DI.VAs are multifaceted character of codes, upheld by inner values. For Pierpaolo Piccioli, “DI.VAs is the essence of authenticity, progressive ideals and diversity that lead to change and convey the value of the Maison”. 

SUGA will also be protagonist of the Maison Valentino Essentials campaign: a reflection on the men’s wardrobe, through the vision of the Creative Director Pierpaolo Piccioli.

To discover more about this new campaign launched by Valentino, please visit our article.

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